Adentro, formerly Zenreach is an American technology company based in
San Francisco
San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
. It produces a marketing platform used by brick-and-mortar businesses that pairs with a business's guest
Wi-Fi
Wi-Fi () is a family of wireless network protocols, based on the IEEE 802.11 family of standards, which are commonly used for local area networking of devices and Internet access, allowing nearby digital devices to exchange data by radio wave ...
to enable visibility into in-store customer visit behavior. These details are used to create customer profiles, track subsequent visits, and deliver
targeted ads. Zenreach rebranded as Adentro in 2021
in an effort to more directly represent their connection to in-store customers.
History
Adentro was founded in 2012 in San Francisco, California.
It was initially a part of the
startup incubator
Business incubator is an organization that helps startup companies and individual entrepreneurs to develop their businesses by providing a fullscale range of services starting with management training and office space and ending with venture ca ...
, Atomic Labs.
The company remained in
stealth mode
In business, stealth mode is a company's temporary state of secretiveness, usually undertaken to avoid alerting competitors to a pending product launch or another business initiative.
When an entire company is in stealth mode it may attempt to ...
until July 2016. At that time, it was announced that it had raised $30 million in a series B round of funding led by Peter Thiels'
Founders Fund
Founders Fund is a San Francisco-based venture capital firm. Formed in 2005, Founders Fund had more than $11 billion in aggregate capital under management as of 2022. The firm invests across all stages and sectors, including aerospace, artificia ...
. Thiel also joined the board as part of the deal. Prior to emerging from stealth, Adentro had raised $20 million in two funding rounds led by investors like
Formation 8
Formation 8 was an American venture capital firm founded in 2011 by Joe Lonsdale, Jim Kim and Brian Koo. The company was headquartered in San Francisco, California.
The firm was one of the most successful venture capital firms in the industry b ...
,
Bain Capital Ventures
Bain Capital Ventures LLC is the venture capital division within Bain Capital, which has approximately $160 billion of assets under management worldwide. The firm's early-stage investments have included Attentive, Bloomreach, Clari, Docusign, Fl ...
,
First Round Capital
First Round is a venture capital firm that specializes in providing seed-stage funding to technology companies.
Founded by Josh Kopelman
Joshua Kopelman is an American entrepreneur, venture capitalist, and philanthropist.
Kopelman is best k ...
,
SV Angel
Ronald Crawford Conway (born March 9, 1951) is an American venture capitalist and philanthropist. He has been described as one of Silicon Valley's "super angels".
Early career
Conway graduated from San Jose State University with a bachelor's de ...
, and Felicis Ventures.
In March 2017, the company raised an additional $30 million in a series C round of funding led by Maverick Ventures and several previous investors. Actor
Ashton Kutcher
Christopher Ashton Kutcher (; born February 7, 1978) is an American actor, producer, entrepreneur, and former model. He is the recipient of various accolades, including a People's Choice Award, and nominations for two Young Artist Awards, a S ...
and
NBA
The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United St ...
player
Kevin Durant
Kevin Wayne Durant ( ; born September 29, 1988), also known by his initials KD, is an American professional basketball player for the Brooklyn Nets of the National Basketball Association (NBA). He played one season of college basketball for t ...
also contributed.
In March 2018, Jack Abraham stepped down as
CEO
A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
to become executive chairman.
Description
Adentro produces a
SaaS
Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software.
SaaS is cons ...
marketing platform used by businesses with physical locations. When customers at these businesses access their free public Wi-Fi, they are asked to provide an e-mail address or other form of contact information. Adentro uses that information to build a customer profile, track visit history, and deliver targeted ads.
Adentro is headquartered in San Francisco
with offices in
Phoenix, Arizona
Phoenix ( ; nv, Hoozdo; es, Fénix or , yuf-x-wal, Banyà:nyuwá) is the List of capitals in the United States, capital and List of cities and towns in Arizona#List of cities and towns, most populous city of the U.S. state of Arizona, with 1 ...
and
Waterloo,
Ontario
Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central Ca ...
,
Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
.
References
External links
* {{Official website
Marketing companies established in 2013
Companies based in San Francisco
Marketing companies