Adentro, formerly Zenreach is an American technology company based in

San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...

. It produces a marketing platform used by brick-and-mortar businesses that pairs with a business's guest

Wi-Fi Wi-Fi () is a family of wireless network protocols, based on the IEEE 802.11 family of standards, which are commonly used for local area networking of devices and Internet access, allowing nearby digital devices to exchange data by radio wave ...

to enable visibility into in-store customer visit behavior. These details are used to create customer profiles, track subsequent visits, and deliver targeted ads. Zenreach rebranded as Adentro in 2021 in an effort to more directly represent their connection to in-store customers.

History

Adentro was founded in 2012 in San Francisco, California. It was initially a part of the

startup incubator Business incubator is an organization that helps startup companies and individual entrepreneurs to develop their businesses by providing a fullscale range of services starting with management training and office space and ending with venture ca ...

, Atomic Labs. The company remained in

stealth mode In business, stealth mode is a company's temporary state of secretiveness, usually undertaken to avoid alerting competitors to a pending product launch or another business initiative. When an entire company is in stealth mode it may attempt to ...

until July 2016. At that time, it was announced that it had raised $30 million in a series B round of funding led by Peter Thiels'

Founders Fund Founders Fund is a San Francisco-based venture capital firm. Formed in 2005, Founders Fund had more than $11 billion in aggregate capital under management as of 2022. The firm invests across all stages and sectors, including aerospace, artificia ...

. Thiel also joined the board as part of the deal. Prior to emerging from stealth, Adentro had raised $20 million in two funding rounds led by investors like

Formation 8 Formation 8 was an American venture capital firm founded in 2011 by Joe Lonsdale, Jim Kim and Brian Koo. The company was headquartered in San Francisco, California. The firm was one of the most successful venture capital firms in the industry b ...

Bain Capital Ventures Bain Capital Ventures LLC is the venture capital division within Bain Capital, which has approximately $160 billion of assets under management worldwide. The firm's early-stage investments have included Attentive, Bloomreach, Clari, Docusign, Fl ...

First Round Capital First Round is a venture capital firm that specializes in providing seed-stage funding to technology companies. Founded by Josh Kopelman Joshua Kopelman is an American entrepreneur, venture capitalist, and philanthropist. Kopelman is best k ...

SV Angel Ronald Crawford Conway (born March 9, 1951) is an American venture capitalist and philanthropist. He has been described as one of Silicon Valley's "super angels". Early career Conway graduated from San Jose State University with a bachelor's de ...

, and Felicis Ventures. In March 2017, the company raised an additional $30 million in a series C round of funding led by Maverick Ventures and several previous investors. Actor

Ashton Kutcher Christopher Ashton Kutcher (; born February 7, 1978) is an American actor, producer, entrepreneur, and former model. He is the recipient of various accolades, including a People's Choice Award, and nominations for two Young Artist Awards, a S ...

and

NBA The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United St ...

player

Kevin Durant Kevin Wayne Durant ( ; born September 29, 1988), also known by his initials KD, is an American professional basketball player for the Brooklyn Nets of the National Basketball Association (NBA). He played one season of college basketball for t ...

also contributed. In March 2018, Jack Abraham stepped down as

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

to become executive chairman.

Description

Adentro produces a

SaaS Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software. SaaS is cons ...

marketing platform used by businesses with physical locations. When customers at these businesses access their free public Wi-Fi, they are asked to provide an e-mail address or other form of contact information. Adentro uses that information to build a customer profile, track visit history, and deliver targeted ads. Adentro is headquartered in San Francisco with offices in

Phoenix, Arizona Phoenix ( ; nv, Hoozdo; es, Fénix or , yuf-x-wal, Banyà:nyuwá) is the List of capitals in the United States, capital and List of cities and towns in Arizona#List of cities and towns, most populous city of the U.S. state of Arizona, with 1 ...

and Waterloo,

Ontario Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central Ca ...

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

References

External links

* {{Official website Marketing companies established in 2013 Companies based in San Francisco Marketing companies