Zee Cinema is a Canadian Category B

Hindi language Hindi (Devanāgarī: or , ), or more precisely Modern Standard Hindi (Devanagari: ), is an Indo-Aryan language spoken chiefly in the Hindi Belt region encompassing parts of northern, central, eastern, and western India. Hindi has been de ...

specialty channel A specialty channel (also known in the United States as a cable channel or cable network) can be a commercial broadcasting or non-commercial television channel which consists of television programming focused on a single genre, subject or targeted ...

and is owned by Ethnic Channels Group. Zee Cinema broadcasts programming primarily from the library of Zee Cinema a

Bollywood Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, refers to the film industry based in Mumbai, engaged in production of motion pictures in Hindi language. The popular term Bollywood, is a portmanteau of "Bombay" (fo ...

film channel from

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

. Programming includes classic and contemporary films and film-related television series.

History

On March 2, 2012, Ethnic Channels Group was granted approval from the

Canadian Radio-television and Telecommunications Commission The Canadian Radio-television and Telecommunications Commission (CRTC; french: Conseil de la radiodiffusion et des télécommunications canadiennes, links=) is a public organization in Canada with mandate as a regulatory agency for broadcasti ...

(CRTC) to launch a television channel called ''Bollywood SD – Hindi Movie Channel'', described as "a national, niche third-language ethnic specialty Category B service devoted predominantly to Hindi movies and targeted to the Hindi-speaking community in Canada." Previous to Bollywood SD – Hindi Movie Channel launching, the Zee Cinema brand existed in Canada since 2005 through a partnership with

Asian Television Network Asian Television Network (ATN) is a publicly traded Canadian broadcasting company, with 54 television channels in 9 languages, serving the South Asian cultural communities in Canada. ATN operates a South Asian Radio service on XM, available in ...

and a subsidiary of

Zee Entertainment Enterprises Zee Entertainment Enterprises (formerly Zee Telefilms) is an Indian media conglomerate owned by Essel Group. Headquartered in Mumbai, it has interests in television, print, internet, film, businesses related to mobile contents, and operates 45 ...

, who launched a Canadian version of Zee Cinema called ATN Zee Cinema. ATN Zee Cinema was renamed ATN Movies OK on July 25, 2012. That same month after the rebrand, Bollywood SD – Hindi Movie Channel was launched as Zee Cinema through a newly formed licensing partnership between Ethnic Channels Group and a subsidiary of Zee Entertainment Enterprises.Ethnic Channels Group to distribute Zee Cinema in Canada
IndianTelevision.com 2012-08-08

References

External links

Zee Cinema Canada

Zee Cinema
Digital cable television networks in Canada Television channels and stations established in 2012 Hindi-language television in Canada {{Canada-tv-station-stub