The ''Zambia Daily Mail'' is an English-language daily
broadsheet
A broadsheet is the largest newspaper format and is characterized by long Vertical and horizontal, vertical pages, typically of . Other common newspaper formats include the smaller Berliner (format), Berliner and Tabloid (newspaper format), ta ...
newspaper
A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background.
Newspapers can cover a wide variety of fields such as politics, business, sports a ...
published in
Zambia
Zambia (), officially the Republic of Zambia, is a landlocked country at the crossroads of Central Africa, Central, Southern Africa, Southern and East Africa, although it is typically referred to as being in Southern Africa at its most cent ...
. It is one of two
state-owned papers of the
Zambian government.
History and operations
The newspaper arose from the ''Central African Mail'', which was bought by the government from David Astor in 1965. It was renamed the ''Zambian Mail'' and subsequently the ''Zambia Daily Mail'' in 1970. The paper soon became a mouthpiece for the government, publishing official statements and press releases, while being instructed to become an "instrument in nation building". However, this saw a decline in
readership
Readership may refer to:
* The group of readers of a particular publication or writer: their target audience
* The total number of readers of a particular publication (newspaper, magazine, book), as proxy-measured by web/app views or print circulat ...
and
advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
.
In 2005, its circulation figures were estimated to be between 10,000 and 15,000.
[de Burgh, Hugo (2005). ''Making Journalists: Diverse Models, Global Issues''. ]Routledge
Routledge () is a British multinational publisher. It was founded in 1836 by George Routledge, and specialises in providing academic books, journals and online resources in the fields of the humanities, behavioural science, education, law, and ...
. p. 166.
See also
*
Communications in Zambia
*
List of newspapers in Zambia
This is an incomplete list of newspapers published in Zambia.
Newspapers
* ''Lusaka Times''
* ''Times of Zambia''
*''Zambian Business Times'' (ZBT)
* ''Zambia Daily Mail''
* ''Zambian Watchdog''
* ''News Diggers''
* ''The Mast''
* ''Daily Nat ...
References
External links
* Newspaper's official website
Publications with year of establishment missing
Daily newspapers published in Zambia
English-language newspapers published in Africa
Government agencies of Zambia
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