Zagrebačka pivovara (lit. Zagreb Brewery) was founded in 1892, when brewers from the Upper Town of

Zagreb Zagreb ( , , , ) is the capital (political), capital and List of cities and towns in Croatia#List of cities and towns, largest city of Croatia. It is in the Northern Croatia, northwest of the country, along the Sava river, at the southern slop ...

Croatia , image_flag = Flag of Croatia.svg , image_coat = Coat of arms of Croatia.svg , anthem = "Lijepa naša domovino"("Our Beautiful Homeland") , image_map = , map_caption = , capit ...

realized they were not able to produce enough

beer Beer is one of the oldest and the most widely consumed type of alcoholic drink in the world, and the third most popular drink overall after water and tea. It is produced by the brewing and fermentation of starches, mainly derived from ce ...

for the ever-growing and developing city. It was the first industrial brewery in Croatia. Today, it is the largest beer manufacturer in Croatia, holding 44% of the market in 2017.

History

The founding assembly of Zagrebačka pivovara as a joint-stock company was held on May 19, 1892, in the premises of the Croatian Discount Bank at the Ban Jelačić Square. The main initiators of the construction of a new facility were count Gustav Pongratz and baron Petar Dragutin Turković. Shortly after the convention, construction in Gornja Ilica began under supervision of Janko Grahor, based on plans made by architect Kuno Waidmann. The opening ceremony was held on July 12, 1893. This special event attracted thousands of citizens eager to see the new premises. The brewery was equipped with the Habermann cooling system, a 110 volts dynamo machine, two boilers with volume of 64 cubic litres and was illuminated by electrical lights fifteen years before it was introduced in the rest of the city. With good lighting and a big roof, the brewery quickly became one of Zagreb's most notable sights, and a place where citizens felt comfortable. Due to its 120-year-old tradition of committing to production of good-quality beer, Zagrebačka pivovara has earned the title of the largest brewery in Croatia. Its commitment to beer has been affirmed by its business achievements and its position as the leading brewery in Croatia. Since June 2012, Zagrebačka pivovara has been a part of the Molson Coors group within the Molson Coors Europe business unit.

Products

In 1893, Zagrebačka pivovara began producing the today’s best-selling beer in Croatia, Ožujsko pivo. Today, it produces a variety of beer brands: *

Ožujsko Ožujsko (fully '; lit. March Beer), also known and marketed as , is a Croatian brand of lager beer (5%). It is the flagship brand produced by Zagrebačka pivovara, the biggest brewery in the country which is a part of Molson Coors Brewing Company ...

pivo * Ožujsko Rezano * Ožujsko Cool - non-alcoholic beer * Ožujsko lemon and Ožujsko grapefruit - refreshing flavoured beermix * Tomislav - dark royal beer * Božićno pivo - special winter beer with an artistic spirit * Nikšićko pivo * Beck’s - the legendary German premium beer * Stella Artois - noble premium beer * Staropramen & Staropramen Selection - exceptional Czech beer * Carling - leading British beer * Corona * Leffe and Hoegaarden - special Belgian beers * Löwenbräu - German beer * Branik - Czech beer

References

External links

Zagrebačka pivovara homepage
(Croatian language) {{DEFAULTSORT:Zagrebacka pivovara Beer in Croatia Manufacturing companies based in Zagreb Food and drink companies established in 1892 1892 establishments in Croatia Molson Coors Beverage Company Drink companies of Croatia

History

Products

References

Further reading

External links