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Yummly is an American
website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and Wi ...
and
mobile app A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on d ...
that provides users recipes via recommendations and a search engine. Yummly uses a
knowledge graph The Google Knowledge Graph is a knowledge base from which Google serves relevant information in an infobox beside its search results. This allows the user to see the answer in a glance. The data is generated automatically from a variety of sou ...
to offer a semantic
web search engine A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a ...
for food, cooking and
recipes A recipe is a set of instructions that describes how to prepare or make something, especially a dish of prepared food. A sub-recipe or subrecipe is a recipe for an ingredient that will be called for in the instructions for the main recipe. Hist ...
. In 2014, Yummly had 15 million active users in the US and launched international websites in the UK, Germany and The Netherlands. In May 2017, the company was acquired by appliance maker
Whirlpool Corporation The Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances, headquartered in Benton Charter Township, Michigan, United States. The Fortune 500 company has annual revenue of approximately $21 billion, ...
and allowed to operate as a subsidiary, keeping its current head office.


History

The company was founded by David Feller and Vadim Geshel in early 2009. Feller was previously with Half.com,
eBay eBay Inc. ( ) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became ...
and StumbleUpon. Yummly raised 7.8 million in
venture capital Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to start-up company, startups, early-stage, and emerging companies that have been deemed to have high growth poten ...
and was backed by
First Round Capital First Round is a venture capital firm that specializes in providing seed-stage funding to technology companies. Founded by Josh Kopelman Joshua Kopelman is an American entrepreneur, venture capitalist, and philanthropist. Kopelman is best ...
, Harrison Metal Capital,
Intel Capital Intel Capital is a division of Intel Corporation, set up to manage corporate venture capital, global investment, mergers and acquisitions. Intel Capital makes equity investments in a range of technology startups and companies offering hardware, s ...
, and
Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy dri ...
Ventures. The Yummly app was named "Best of 2014" in Apple's App Store.


API

In March 2013, Yummly opened access to its application programming interface to other companies as a paid service. The API allows searching for ingredients, cooking methods, and nutritional data.


See also

* List of websites about food and drink


References


External links

* {{Whirlpool Corporation American cooking websites Internet properties established in 2009 American social networking websites Semantic Web Semantic Web companies Recommender systems Aggregation websites Domain-specific search engines IOS software Android (operating system) software Universal Windows Platform apps Whirlpool Corporation brands