The YouTube Music Awards (commonly abbreviated as YTMA) is an awards show presented by

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

to honor the best in the

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...

medium.

History

The 2013 edition of the YTMAs were held at Pier 36 in New York City and were broadcast live at ''Youtube.com/YTMA''. The live award show was preceded by a series of events all-day in locations around the world; including Seoul, Moscow, Rio de Janeiro, and London, respectively. Performers included

Arcade Fire Arcade Fire is a Canadian indie rock band, consisting of husband and wife Win Butler and Régine Chassagne, alongside Richard Reed Parry, Tim Kingsbury and Jeremy Gara. The band's current touring line-up also includes former core member S ...

Lindsey Stirling Lindsey Stirling (born September 21, 1986) is an American violinist, songwriter, and dancer. She presents choreographed violin performances, in live and music videos found on her official YouTube channel, which she created in 2007. Stirling pe ...

Tyler, The Creator Tyler Gregory Okonma (born March 6, 1991), known professionally as Tyler, the Creator, is an American rapper and record producer. He is one of the founding members of the music collective Odd Future. Okonma self-released his debut mixtape Bast ...

, M.I.A.,

Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...

and

Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem (; often stylized as EMINƎM), is an American rapper and record producer. He is credited with popularizing hip hop in middle America and is critically acclai ...

, among others. The award show started at 6pm EST and was scheduled for 90 minutes. Fans voted in each category by sharing specific links from the Youtube.com/YTMA on either their acebook oogle+or

witter Witter may refer to: __NOTOC__ People * Witter (surname) * Witter Bynner (1881–1968), American poet and translator Places * Witter, Arkansas, an unincorporated community * Witter, California, alternate name of Witter Springs, California * Wit ...

accounts or by video views for nominees. The video with the most views, shares, comments, and/or likes in each category was determined the winner. Artist of the Year was won by

and Video of the Year was won by

Girls' Generation Girls' Generation (), also known as SNSD, is a South Korean girl group formed by SM Entertainment. The group is composed of eight members: Taeyeon, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona, and Seohyun. Originally a nine-piece ensembl ...

for their video "

I Got a Boy ''I Got a Boy'' (stylized in all caps) is the fourth Korean studio album (sixth overall) by South Korean girl group Girls' Generation. It was released for digital download on January 1, 2013, by S.M. Entertainment, and was made available for p ...

". The 2013 edition was directed by

Spike Jonze Adam H. Spiegel (born October 22, 1969), known professionally as Spike Jonze, is an American filmmaker, actor, musician, and photographer. His work includes commercials, film, music videos, skateboard videos and television. Jonze began his ca ...

. The show was mostly unscripted because Jonze wanted the show to "..feel like a YouTube video — the raw messiness of making stuff..." The winners of the 2015 edition of the award show were announced on March 2, 2015. Fifty winners were chosen based on the "growth in views, subscribers, and engagement over the last six months." With that Youtube personally gives out plaque/button for milestones reached on subscriber counts. These can be reached through the videos. Gold Diamond Play Plaque - 1,000,000 Subscriber Count Diamond Play Button - 10,000,000 Subscriber Count Red Diamond Play Button - 100,000,000 Subscriber Count

List of ceremonies

Awards

* Breakthrough of the Year * Response of the Year * Innovation of the Year * YouTube Phenomenon * Video of the Year * Artist of the Year

References

External links

* {{Music awards 2013 establishments in the United States 2015 disestablishments in the United States Awards disestablished in 2015 Awards established in 2013 American music awards Music Awards