Go-Gurt (stylized as Go-GURT), also known as Yoplait Tubes in Canada and as Frubes in

Britain Britain most often refers to: * The United Kingdom, a sovereign state in Europe comprising the island of Great Britain, the north-eastern part of the island of Ireland and many smaller islands * Great Britain, the largest island in the United King ...

and

Ireland Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...

, is an American brand of low-fat

yogurt Yogurt (; , from tr, yoğurt, also spelled yoghurt, yogourt or yoghourt) is a food produced by bacterial Fermentation (food), fermentation of milk. The bacteria used to make yogurt are known as ''yogurt cultures''. Fermentation of sugars in t ...

for children. It can be sucked out of a tube, instead of being eaten with a spoon. It was introduced by the

General Mills General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company orig ...

-licensed brand

Yoplait Yoplait ( , ) is the world's largest franchise brand of yogurt. It is jointly owned by American food conglomerate General Mills and French dairy cooperative Sodiaal. History In 1964, 100,000 French farmers agreed to merge six regional dairy coo ...

in 1997, as the first yogurt made specifically for children.

Background

Stephen Kaufman of Green Bay, WI, a food scientist, and Jim McGuire, a research and development technician, came up with the invention while working for General Mills in the late 1980s, after Kaufman was browsing through a women's magazine and seeing shampoo samples inserts. The original idea was based on frozen ice pops. Kaufman told the

Minneapolis–Saint Paul Minneapolis–Saint Paul is a metropolitan area in the Upper Midwestern United States centered around the confluence of the Mississippi, Minnesota and St. Croix rivers in the U.S. state of Minnesota. It is commonly known as the Twin Cities ...

magazine ''

City Pages ''City Pages'' was an alternative newspaper serving the Minneapolis–St. Paul metropolitan area. It featured news, film, theatre and restaurant reviews and music criticism, available free every Wednesday. It ceased publication in 2020 due to a ...

'' that the original conception was for the yogurt to be firm, so the tube would stand straight up — like an ice pop — but when that didn't work out, they shifted toward a creamy yogurt. The original idea faced internal opposition at General Mills. Kaufman used hotel shampoo pouches as an inspiration to create prototypes of Go-Gurt, which he made himself on a personal-care product pouching machine he rented, to convince General Mills engineers of the idea's worthiness. Go-Gurt became a side option in

McDonald's McDonald's Corporation is an American Multinational corporation, multinational fast food chain store, chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechri ...

Happy Meal A Happy Meal is a kids' meal usually sold at the American fast food restaurant chain McDonald's since June 1979. A small toy or book is included with the food, both of which are usually contained in a red cardboard box with a yellow smiley face ...

s in 2014 in strawberry flavor. Anthropologist Susan Squires claims that her ethnographic research in U.S. American families led her client to the development of Go-Gurt.

Sub-brands

In June 2006, frubes Fizzix, a carbonated yogurt snack, was released under the Yoplait brand. This "sparkling yogurt" was originally developed by Lynn Ogden, a professor in the College of Life Sciences at

Brigham Young University Brigham Young University (BYU, sometimes referred to colloquially as The Y) is a private research university in Provo, Utah. It was founded in 1875 by religious leader Brigham Young and is sponsored by the Church of Jesus Christ of Latter-day ...

(BYU), in 1983. Ogden obtained a patent in 1997 and finally found an interested licensor at General Mills in 2006. BYU receives 55% of the royalties, which will go toward BYU's mentoring program and research, while Ogden receives the rest. Fizzix was available in six flavors, but appears to have been discontinued. In 2005, frubes Smoothie, a drinkable yogurt for children was released. The product currently comes in four flavors: Strawberry Splash, Paradise Punch, Mango Blast, and Wild Berry.

Internationally

Outside of the U.S., Go-Gurt is sold as "Yoplait Tubes" in

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

, as "Frubes" in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

, and was also sold in

Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...

as "グルト" ("Guruto"). The name was a play on words, as it evoked the sound of gulping a liquid and incorporated part of the Japanese transliteration of yogurt, ヨーグルト (Yo-Guruto). Go-Gurt is also available in

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

where they are known as "Yoplait Go-GURT" or simply "Go-GURT". There is also another brand available in Australia, known as "Yoplait Smackers," aimed at young girls.

Flavors

Generally, each box comes with two different flavors. *Berry /

Cherry A cherry is the fruit of many plants of the genus ''Prunus'', and is a fleshy drupe (stone fruit). Commercial cherries are obtained from cultivars of several species, such as the sweet ''Prunus avium'' and the sour ''Prunus cerasus''. The nam ...

Fruit Punch The term punch refers to a wide assortment of drinks, both non-alcoholic and alcoholic, generally containing fruits or fruit juice. The drink was introduced from the Indian subcontinent to England by employees of the East India Company in the ...

/ Strawberry-Banana (Canada) *

Melon A melon is any of various plants of the family Cucurbitaceae with sweet, edible, and fleshy fruit. The word "melon" can refer to either the plant or specifically to the fruit. Botanically, a melon is a kind of berry, specifically a "pepo". The ...

Berry /

Cotton Candy Cotton candy, also known as fairy floss and candy floss, is a spun sugar confection that resembles cotton. It usually contains small amounts of flavoring or food coloring. It is made by heating and liquefying sugar, and spinning it centrifu ...

*Peach /

Blueberry Blueberries are a widely distributed and widespread group of perennial flowering plants with blue or purple berries. They are classified in the section ''Cyanococcus'' within the genus ''Vaccinium''. ''Vaccinium'' also includes cranberries, bi ...

(Canada) *

Raspberry The raspberry is the edible fruit of a multitude of plant species in the genus ''Rubus'' of the rose family, most of which are in the subgenus '' Idaeobatus''. The name also applies to these plants themselves. Raspberries are perennial with w ...

Grape A grape is a fruit, botanically a berry, of the deciduous woody vines of the flowering plant genus ''Vitis''. Grapes are a non- climacteric type of fruit, generally occurring in clusters. The cultivation of grapes began perhaps 8,000 years ago, ...

(Canada) *Strawberry Splash / Berry Blue Blast *Strawberry / Cherry (Canada) *Strawberry / Cotton Candy *Strawberry / Mixed Berry *Strawberry / Punch *Strawberry / Vanilla *Strawberry Banana / Cotton Candy *Strawberry Banana / Raspberry *Strawberry Banana / Watermelon *Strawberry Watermelon / Punch *Strawberry Kiwi/ Fruit Punch Single-flavor boxes include: *

Strawberry The garden strawberry (or simply strawberry; ''Fragaria × ananassa'') is a widely grown hybrid species of the genus '' Fragaria'', collectively known as the strawberries, which are cultivated worldwide for their fruit. The fruit is widely ap ...

Special editions

*''Atlantik'' (Raspberry+

Blackberries The blackberry is an edible fruit produced by many species in the genus ''Rubus'' in the family Rosaceae, hybrids among these species within the subgenus ''Rubus'', and hybrids between the subgenera ''Rubus'' and ''Idaeobatus''. The taxonomy of ...

) / ''Pacifik'' (

Mango A mango is an edible stone fruit produced by the tropical tree ''Mangifera indica''. It is believed to have originated in the region between northwestern Myanmar, Bangladesh, and northeastern India. ''M. indica'' has been cultivated in South a ...

Litchi Lychee (US: ; UK: ; ''Litchi chinensis''; ) is a monotypic taxon and the sole member in the genus ''Litchi'' in the soapberry family, '' Sapindaceae''. It is a tropical tree native to Southeast and Southwest China (the Guangdong, Fujian, ...

) (Canada only, 2011) *''Go-Gurt Rush'': Extreme Red Rush / Crazy Berry Bolt *''Go-Gurt Swirled'': Strawberry

Milkshake A milkshake (sometimes simply called a shake) is a sweet beverage made by blending milk, ice cream, and flavorings or sweeteners such as butterscotch, caramel sauce, chocolate syrup, fruit syrup, or whole fruit into a thick, sweet, cold mixture ...

/ Banana Split *''

iCarly ''iCarly'' is an American teen sitcom created by Dan Schneider, which originally aired on Nickelodeon from September 8, 2007, to November 23, 2012. The series tells the story of Carly Shay (Miranda Cosgrove), a teenager who creates and hosts ...

: Cherry /

*''

Scooby-Doo ''Scooby-Doo'' is an American animation, animated media franchise based on an animated television series launched in 1969 and continued through several derivative List of Scooby-Doo media, media. Writers Joe Ruby and Ken Spears created the orig ...

Ro-Gurt'': Shaggy's Like Cool Punch / 'Rawberry *''

Sour Patch Kids Sour Patch Kids (known as Very Bad Kids in France, and known as Maynards Sour Patch Kids in Canada and previously in the UK) are a brand of soft candy with a coating of invert sugar and sour sugar (a combination of citric acid, tartaric acid, an ...

'': Red Berry / Blue Raspberry *''

SpongeBob SquarePants ''SpongeBob SquarePants'' (or simply ''SpongeBob'') is an American animated comedy television series created by marine science educator and animator Stephen Hillenburg for Nickelodeon. It chronicles the adventures of the title character a ...

'': Strawberry Riptide / Bikini Bottom Berry *''Strawberry+Melon'' / '' Kaki+

Lemon The lemon (''Citrus limon'') is a species of small evergreen trees in the flowering plant family Rutaceae, native to Asia, primarily Northeast India (Assam), Northern Myanmar or China. The tree's ellipsoidal yellow fruit is used for culin ...

'' (Canada only, 2012) *''

Wizards of Waverly Place ''Wizards of Waverly Place'' is an American fantasy teen sitcom created by Todd J. Greenwald that aired on Disney Channel for four seasons between October 2007 and January 2012. The series centers on Alex Russo (Selena Gomez), a teenage wiza ...

: Cherry / Blueberry

Fizzix

*Strawberry

Lemonade Lemonade is a sweetened lemon-flavored beverage. There are varieties of lemonade found throughout the world. In North America and South Asia, cloudy still lemonade is the most common variety. There it is traditionally a homemade drink using le ...

Jolt / Wild Cherry Zing *Strawberry Watermelon Rush / Blue Raspberry Rage *Triple Berry Fusion /

Charge

Prehistotubes

A limited edition in 2009 had two flavors represented by cave people reminiscent of

The Flintstones ''The Flintstones'' is an American animated sitcom produced by Hanna-Barbera Productions. The series takes place in a romanticized Stone Age setting and follows the activities of the titular family, the Flintstones, and their next-door neighb ...

: Lulutub and Tubôôk. * Acai (the mascot is Lulutub, a purple-haired woman wearing a black and white dress and a pearl necklace) * Red bayberry (the mascot is Tubôôk, red-haired man wearing a black and red toga)

Twisted

*Screamin Green

Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...

/Strawberry

Tango

Marketing

On August 1, 2017 Go-Gurt launched a new campaign titled ''Kids Never Had It So Easy''. The campaign features two "grumpy old fourth graders" bemoaning how easy kids – meaning third graders – have it today.