Yit Foh Tenom Coffee
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Yit Foh Coffee Factory Sdn Bhd (
doing business as A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name w ...
Yit Foh Tenom Coffee) is the main
coffee Coffee is a drink prepared from roasted coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulant, stimulating effect on humans, primarily due to its caffeine content. It is the most popular hot drink in the world. S ...
producer in the state of
Sabah Sabah () is a States and federal territories of Malaysia, state of Malaysia located in northern Borneo, in the region of East Malaysia. Sabah borders the Malaysian state of Sarawak to the southwest and the North Kalimantan province of Indone ...
,
Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...
since 1960. Founded by Mr. Yong Loong Vun in Kg. Chinta Mata on the district of
Tenom Tenom ( ms, Pekan Tenom, ) is the capital of the Tenom District in the Interior Division of Sabah, Malaysia. Its population was estimated to be around 5,148 in 2010. It is located about 176 kilometres south of Kota Kinabalu and 128 kilometres n ...
, it is the oldest coffee company for Sabah. The company is owned by the Yit Foh Coffee Factory Sdn Bhd and is
halal ''Halal'' (; ar, حلال, ) is an Arabic word that translates to "permissible" in English. In the Quran, the word ''halal'' is contrasted with ''haram'' (forbidden). This binary opposition was elaborated into a more complex classification kno ...
-certified.


History

The company is one of the producer of
Tenom coffee Kopi, also known as Nanyang coffee, is a traditional coffee beverage found in several Maritime Southeast Asian nations. Often brewed to be highly caffeinated in strength, it is commonly served with sugar and/or milk-based condiments. This drin ...
(''Kopi Tenom'') and recognised as the oldest operator has been operating since 1960. Founded by Mr. Yong Loong Vun in Kampung Chinta Mata of
Tenom District The Tenom District ( ms, Daerah Tenom) is an administrative district in the Malaysian state of Sabah, part of the Interior Division which includes the districts of Beaufort, Keningau, Kuala Penyu, Nabawan, Sipitang, Tambunan and Tenom. The ca ...
, it still produce coffee grounds in traditional way by roasting
coffee bean A coffee bean is a seed of the ''Coffea'' plant and the source for coffee. It is the pip inside the red or purple fruit often referred to as a coffee cherry. Just like ordinary cherries, the coffee fruit is also a so-called stone fruit. Even thou ...
over woodfire to bring out the true aroma of coffee. Since been inherited by Alex Yong, a new factory was opened in 1993 and now is intend to expand the market globally. The biggest competitor of this company is the Fatt Choi Tenom Coffee, which also come from the same district although the company is recently established in 1986.


See also

*
List of coffee companies This is a worldwide list of notable coffee companies that roast or distribute coffee. List See also * List of coffeehouse chains This list of notable coffeehouse chains catalogues the spread and markets share of coffeehouses world-wide. ...
*


References

{{Portal bar, Agriculture and agronomy, Coffee, Companies, Drink Coffee brands Food and drink companies of Malaysia Food and drink companies established in 1960 1960 establishments in North Borneo Privately held companies of Malaysia Malaysian brands Coffee in Malaysia Agriculture companies of Malaysia