Yva Richard was a French

fetishwear Fetish fashion is any style or appearance in the form of a type of clothing or accessory, created to be extreme or provocative in a fetishistic manner. These styles are by definition not worn by the majority of people; if everyone wears an it ...

company of the early 20th century, run by Nativa Richard and her husband. They founded the company a few weeks before the outbreak of

World War I World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fightin ...

. By the late 1920s, it had become a successful mail-order business. One of their most notorious designs was a studded steel cone bra and chastity belt with a plumed headdress. Their main competitor was

Diana Slip Diana Slip was an early 20th-century French manufacturer of lingerie Lingerie (, , ) is a category of primarily women's clothing including undergarments (mainly brassieres), sleepwear, and lightweight robes. The choice of the word is often m ...

References

Lingerie retailers 20th-century fashion Fetish clothing Clothing companies of France {{clothing-stub