Dongfeng Yulon Motor Co., Ltd. (Dongfeng Yulon) was an automobile manufacturing company headquartered in
Hangzhou
Hangzhou ( or , ; , , Standard Mandarin pronunciation: ), also romanized as Hangchow, is the capital and most populous city of Zhejiang, China. It is located in the northwestern part of the province, sitting at the head of Hangzhou Bay, whi ...
, China and a 50:50
joint venture
A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acces ...
between the mainland Chinese automaker
Dongfeng Motor Corporation
Dongfeng Motor Corporation Ltd. is a Chinese state-owned automobile manufacturer headquartered in Wuhan, Hubei. Founded in 1969, it is currently the third largest of the " Big Four" state-owned car manufacturers of China, namely: SAIC Motor, F ...
and the Taiwanese automaker
Yulon Motor
Yulon Motor Co., Ltd. () is a Taiwanese automaker and importer. Taiwan's biggest automaker as of 2010, Yulon is known for building Nissan models under license. The original romanization of the company's name is Yue Loong, but in 1992 the company ...
. Its principal activity was the production, distribution and sale of
Luxgen
Luxgen Motor Co., Ltd. is a Taiwanese automotive manufacturer headquartered in Miaoli County, Taiwan, and a wholly owned subsidiary of Yulon Motor.
Luxgen was founded in 2009, and the company's motto is "Think Ahead." From 2010 to 2020, Luxge ...
passenger cars in mainland China.
History
On 29 July 2010, Dongfeng Motor obtained approval from the
National Development and Reform Commission of China for the establishment of a joint venture with Yulon Motor.
Dongfeng Yulon was formally established on 14 December 2010, with the two partners agreeing to invest an initial 3.4 billion yuan (US$510 million) in the venture.
Dongfeng Yulon began production of its first model, the Luxgen 7 SUV, on 28 July 2011. Mainland China sales of the Luxgen 7 began in October 2011.
Due to lackluster sales of the past years, Dongfeng Yulon entered bankruptcy liquidation in 2020.
Products
Dongfeng Yulon currently produces the following vehicles:
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Luxgen S3
The Luxgen S3 is a 5-seater subcompact sedan car produced by the Taiwanese car company Luxgen.
In 2020, Luxgen confirmed that both S3 and U5 were ceased production and would be relaunched as electric model.
Overview
The model is the first su ...
(1.6 litre)
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Luxgen S5
The Luxgen S5, or previously known as the Luxgen5 Sedan, is a 5-seater compact sedan car produced by the Taiwanese car company Luxgen.
Overview
The model is the first car developed entirely in Taiwan. It was styled by the HAITEC Design Center led ...
(1.8 and 2.0 litre)
*
Luxgen U5
The Luxgen U5 is a 5-seater subcompact crossover SUV produced by the Taiwanese car company Luxgen.
In 2020, Luxgen confirmed that both S3 and U5 would cease production and would be relaunched as electric model.
Overview
The U5 crossover is bas ...
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Luxgen U6
The Luxgen U6 is a compact crossover (CUV) produced by the Taiwanese car company Luxgen. The compact crossover was also produced and sold in China by the Dongfeng-Yulon Luxgen joint venture.
Overview
The vehicle was developed under Yulon's R&D cen ...
(1.8 and 2.0 litre)
*
Luxgen M7
The Luxgen M7, previously the Luxgen7 MPV is a 7-passenger Taiwanese automobile produced by Luxgen beginning from 2009.
Overview
The vehicle was developed under Yulon's R&D center, HAITEC. It was officially shown to the public on 19 August 2009, ...
(2.0 litre)
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Luxgen CEO MPV (2.2 litre)
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Luxgen U7
The Luxgen U7, previously known as the Luxgen7 SUV, is a 7-seater mid-size SUV introduced by the Taiwanese manufacturer Luxgen which has won two Taiwan Excellence Awards.
History
The vehicle was developed under Yulon's R&D center, HITEC. The Lux ...
(2.0 and 2.2 litre)
File:Luxgen S3 China 2017-03-30.jpg, Luxgen S3
File:Luxgen 5 Sedan 2 China 2014-04-28.jpg, Luxgen S5
File:Luxgen U5 01.jpg, Luxgen U5
File:Luxgen U6 01 China 2015-04-10.jpg, Luxgen U6
File:Luxgen U7 01 China 2014-04-28.jpg, Luxgen U7
File:Luxgen Master CEO Auto Chongqing 2012-06-07.jpg, Luxgen Master CEO MPV
Operations
Dongfeng Yulon operates manufacturing facilities in the Linjiang Industrial Zone of Xiaoshan which have an annual production capacity of 120,000 vehicles and 120,000 engines.
[
]
Sales
Dongfeng Yulon sold a total of 31,106 vehicles in 2011, the majority of which were Luxgen 7 models.
A total of 31,270 Luxgen brand vehicles were sold in China in 2013, making it the 49th largest-selling car brand in the country in that year.
References
External links
Dongfeng Yulon
{{Automotive industry in the People's Republic of China
Car manufacturers of China
Dongfeng Motor joint ventures