Business of Software - Youngme Moon (5056458412)

Youngme Moon is the Donald K. David Professor of Business Administration at

Harvard Business School Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It is consistently ranked among the top business schools in the world and offers a large full-time MBA p ...

. At HBS, Professor Moon has held numerous leadership positions, including Senior Associate Dean for the MBA Program, Senior Associate Dean for Strategy and

Innovation Innovation is the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a new or changed entity ...

, and has launched a number of strategic innovations such as the MBA FIELD curriculum, and the HBX Learning Platform. Moon has received the HBS Award for Teaching Excellence on multiple occasions and currently offers one of the most popular courses in the MBA program. She is also the inaugural recipient of the Hellman Faculty Fellowship, awarded for distinction in research.

Research and Teaching

Moon's research and course development focuses on the intersection of business, branding, and culture. Her bestselling first book,'' Different'', which ''

Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...

'' magazine referred to as “a poetic paean to originality,” was published by

Random House Random House is an American book publisher and the largest general-interest paperback publisher in the world. The company has several independently managed subsidiaries around the world. It is part of Penguin Random House, which is owned by Germ ...

in 2010. Her ideas have been published in a variety of academic and business journals, including the

Harvard Business Review ''Harvard Business Review'' (''HBR'') is a general management magazine published by Harvard Business Publishing, a wholly owned subsidiary of Harvard University. ''HBR'' is published six times a year and is headquartered in Brighton, Massach ...

. Moon's research has also been featured in the

Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...

and

Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...

. She has published and sold more than a million case studies on companies ranging from

Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...

IKEA IKEA (; ) is a Dutch multinational conglomerate based in the Netherlands that designs and sells , kitchen appliances, decoration, home accessories, and various other goods and home services. Started in 1943 by Ingvar Kamprad, IKEA has been t ...

Starbucks Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 c ...

. Moon was among the top 40 case authors consistently, since the list was first published in 2016 by The Case Centre. She ranked 12th in 2018/19, 11th in 2017/18, sixth in 2016/17 and eighth in 2015/16. She is the first

Asian-American Asian Americans are Americans of Asian ancestry (including naturalized Americans who are immigrants from specific regions in Asia and descendants of such immigrants). Although this term had historically been used for all the indigenous people ...

woman to receive tenure at Harvard Business School.

Biography

Moon serves on the Board of Directors of

Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, t ...

(a leading global consumer goods company),

Rakuten () is a Japanese technology conglomerate based in Tokyo, founded by Hiroshi Mikitani in 1997. Centered around Rakuten Ichiba, its businesses include financial services utilizing financial technology, as well as digital content and communicati ...

(one of Asia's most prominent

ecommerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain managemen ...

companies),

Sweetgreen Sweetgreen (legally Sweetgreen, Inc., stylized as sweetgreen, previously swɘetgreen) is an American fast casual restaurant chain that serves salads. It was founded in November 2006 by Nicolas Jammet, Nathaniel Ru, and Jonathan Neman. In August ...

(a fast casual salad chain),

Warby Parker Warby Parker is an American online retailer of prescription glasses, contact lenses, and sunglasses, based in New York City. Warby Parker was founded as primarily online retailer, but now sells primarily (about 90%) through approximately 160 p ...

(a leading online eyeglasses retailer), MasterCard, and

Riot Games Riot Games, Inc. is an American video game developer, publisher and esports tournament organizer based in Los Angeles, California. It was founded in September 2006 by Brandon Beck and Marc Merrill to develop ''League of Legends'' and went on t ...

(a video game developer). Moon received her M.A. and Ph.D. from

Stanford University Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is consider ...

, and her B.A. from

Yale University Yale University is a private research university in New Haven, Connecticut. Established in 1701 as the Collegiate School, it is the third-oldest institution of higher education in the United States and among the most prestigious in the wo ...

. Prior to joining Harvard Business School, she was on the faculty at

Massachusetts Institute of Technology The Massachusetts Institute of Technology (MIT) is a private land-grant research university in Cambridge, Massachusetts. Established in 1861, MIT has played a key role in the development of modern technology and science, and is one of the ...

References

Additional sources

* "Youngme Moon". Faculty & Research. (http://www.hbs.edu/faculty/Pages/profile.aspx?facId=6589). Harvard Business School. * Sachs, Andrea. (June 28, 2010). "To copy or not to copy? Making the case for successful imitators and innovators." (http://content.time.com/time/magazine/article/0,9171,1997453,00.html). ''Time'' magazine. * Murray, Alan. (November 19, 2011). "Gift Guide: Best of Business." (https://www.wsj.com/articles/SB10001424052970204190504577038263244281128). The Wall Street Journal. * Henderson, Maureen J. (April 30, 2013), "Why It's Better For Your Career To Be Loathed Than Liked." (https://www.forbes.com/sites/jmaureenhenderson/2013/04/30/why-its-better-for-your-career-to-be-loathed-than-liked/). Forbes. * Youngme Moon. (2010) "Different: Escaping the Competitive Herd." (http://www.youngmemoon.com/Youngme_Moon___Welcome.html). Crown Books/Random House. * Avid Technology, Inc. Investor Relations. (http://ir.avid.com/index.cfm). * Zulily. How zulily works. (http://www.zulily.com/howzulilyworks). {{DEFAULTSORT:Moon, Youngme Year of birth missing (living people) Living people Yale University alumni Stanford University alumni Harvard Business School faculty Bestselling case authors