You Wouldn't Steal A Car
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"You Wouldn't Steal a Car" is the first sentence of a
public service announcement A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. In the UK, they are generally called a public information film (PIF); in Hong Kong, ...
created in July 2004, which was part of the anti-
copyright infringement Copyright infringement (at times referred to as piracy) is the use of works protected by copyright without permission for a usage where such permission is required, thereby infringing certain exclusive rights granted to the copyright holder, s ...
campaign "Piracy. It's a crime." It was created by the
Federation Against Copyright Theft The Federation Against Copyright Theft (FACT) is an organisation established in 1983 to protect and represent the interests of its members' intellectual property (IP). FACT also investigates fraud and cybercrime, and provides global due diligenc ...
and the
Motion Picture Association of America The Motion Picture Association (MPA) is an American trade association representing the five major film studios of the United States, as well as the video streaming service Netflix. Founded in 1922 as the Motion Picture Producers and Distribu ...
in cooperation with the
Intellectual Property Office of Singapore The Intellectual Property Office of Singapore (IPOS) is a statutory board under the Ministry of Law of the Government of Singapore. IPOS advises on and administers intellectual property (IP) laws, promotes IP awareness, and provides the infra ...
, and appeared in theaters internationally from 2004 until 2007, and on many commercial DVDs during the same period as a clip before the main menu or other previews appear, as either an unskippable or skippable video. The announcement depicts a man committing
theft Theft is the act of taking another person's property or services without that person's permission or consent with the intent to deprive the rightful owner of it. The word ''theft'' is also used as a synonym or informal shorthand term for some ...
of various objects, and compares these crimes to the unauthorized duplication and distribution of copyrighted materials, such as films. According to the
Canadian Internet Policy and Public Interest Clinic The Samuelson-Glushko Canadian Internet Policy and Public Interest Clinic (CIPPIC) is a legal clinic at the University of Ottawa focused on maintaining fair and balanced policy making in Canada related to technology. Founded in the fall of 2003 by M ...
, the announcement was unsuccessful, and was largely a source of ridicule. Likewise, a 2022
behavioral economics Behavioral economics studies the effects of psychological, cognitive, emotional, cultural and social factors on the decisions of individuals or institutions, such as how those decisions vary from those implied by classical economic theory. ...
paper published in ''
The Information Society ''The Information Society'' is a peer-reviewed academic journal on sociology, that was established in 1981. It is published five times per year by Routledge and covers topics related to information technologies and changes in society and culture. ...
'' found the PSAs may have increased piracy rates. By 2009, over 100 parodies of the announcement had been created. It was reported that the music in the announcement was stolen and used without permission. However, one source disputes this, saying the reporting is the result of
conflation Conflation is the merging of two or more sets of information, texts, ideas, opinions, etc., into one, often in error. Conflation is often misunderstood. It originally meant to fuse or blend, but has since come to mean the same as equate, treati ...
regarding a different anti-piracy ad that used stolen music.


In popular culture

The advertisement has been parodied in
Internet meme An Internet meme, commonly known simply as a meme ( ), is an idea, behavior, style, or image that is spread via the Internet, often through social media platforms. What is considered a meme may vary across different communities on the Internet ...
s, including those using the phrase "You wouldn't download a car." In 2007, ''
The IT Crowd ''The IT Crowd'' is a British sitcom originally broadcast by Channel 4, written and directed by Graham Linehan, produced by Ash Atalla and starring Chris O'Dowd, Richard Ayoade, Katherine Parkinson, and Matt Berry. Set in the offices of the fict ...
'' episode " Moss and the German" parodied the advertisement, mirroring its initial points before comparing copyright infringement to increasingly ludicrous crimes and consequences. Finlo Rohrer of the
BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
considered this version to be "perhaps the best known" of over 100 parodies of the ad that had been created by 2009. In 2021, the old
domain name A domain name is a string that identifies a realm of administrative autonomy, authority or control within the Internet. Domain names are often used to identify services provided through the Internet, such as websites, email services and more. As ...
used by the campaign was purchased and redirected to a YouTube upload of the parody, possibly inspired by a
Reddit Reddit (; stylized in all lowercase as reddit) is an American social news aggregation, content rating, and discussion website. Registered users (commonly referred to as "Redditors") submit content to the site such as links, text posts, images ...
discussion. An advertisement for the 2008 film '' Futurama: Bender's Game'' parodied the campaign by having Bender repeatedly interrupt the narrator to say he would do the crimes described. The advertisement was titled "Downloading Often Is Terrible", or "D.O.I.T". The Greens-European Free Alliance, in association with Rafilm, released their own parody version of the film to oppose the media industry and government views on existing copyright laws, as well as to educate the public on alternative views about intellectual property. In 2017,
The Juice Media The Juice Media (TJM) is an Australian company that produces contemporary, human rights political and social satire. They are known for their Internet series Honest Government Ads and Juice Rap News. TJM has been at the centre of a number of s ...
produced a controversial parody of the video for
Australia Day Australia Day is the official national day of Australia. Observed annually on 26 January, it marks the 1788 landing of the First Fleet at Sydney Cove and raising of the Union Flag by Arthur Phillip following days of exploration of Port Ja ...
. The video compared the celebration of Australia Day, which marks the arrival of the
First Fleet The First Fleet was a fleet of 11 ships that brought the first European and African settlers to Australia. It was made up of two Royal Navy vessels, three store ships and six convict transports. On 13 May 1787 the fleet under the command ...
and is often referred to as "Invasion Day" by Indigenous Australians, to celebrating the
Nazis Nazism ( ; german: Nazismus), the common name in English for National Socialism (german: Nationalsozialismus, ), is the far-right totalitarian political ideology and practices associated with Adolf Hitler and the Nazi Party (NSDAP) in Na ...
'
Final Solution The Final Solution (german: die Endlösung, ) or the Final Solution to the Jewish Question (german: Endlösung der Judenfrage, ) was a Nazi plan for the genocide of individuals they defined as Jews during World War II. The "Final Solution to th ...
, dropping the
atomic bomb on Hiroshima The United States detonated two atomic bombs over the Japanese cities of Hiroshima and Nagasaki on 6 and 9 August 1945, respectively. The two bombings killed between 129,000 and 226,000 people, most of whom were civilians, and remain the onl ...
and the
September 11 attacks The September 11 attacks, commonly known as 9/11, were four coordinated suicide terrorist attacks carried out by al-Qaeda against the United States on Tuesday, September 11, 2001. That morning, nineteen terrorists hijacked four commercia ...
. "You wouldn't screenshot an NFT" is a variant of the "You wouldn't steal a car" meme that satirizes
non-fungible token A non-fungible token (NFT) is a unique digital identifier that cannot be copied, substituted, or subdivided, that is recorded in a blockchain, and that is used to certify authenticity and ownership. The ownership of an NFT is recorded in the b ...
s, based on the idea that the ease of making digital copies of the work of art associated with an NFT undermines the value of purchasing the NFT.


See also

* ''
Beware of Illegal Video Cassettes The Federation Against Copyright Theft (FACT) is an organisation established in 1983 to protect and represent the interests of its members' intellectual property (IP). FACT also investigates fraud and cybercrime, and provides global due diligenc ...
'' * ''
Don't Copy That Floppy ''Don't Copy That Floppy'' was an anti-copyright infringement campaign run by the Software Publishers Association (SPA) beginning in 1992. The video for the campaign, starring M. E. Hart as "MC Double Def DP", was filmed at Cardozo High Sch ...
'' *
Home Recording Rights Coalition The Home Recording Rights Coalition is a non-profit advocacy organization in the U.S., whose mission is to protect the rights of consumers to view, listen to, and record radio and television broadcasts. Founded in 1981 in response to the ''So ...
* ''
Home Taping Is Killing Music "Home Taping Is Killing Music" was the slogan of a 1980s anti-copyright infringement propaganda campaign by the British Phonographic Industry (BPI), a British music industry trade group. With the rise in cassette recorder popularity, the BPI fe ...
'' * '' Knock-off Nigel'' * ''
Piracy is theft "Piracy is theft" was a slogan used by UK non-profit organization FAST (Federation Against Software Theft). It was first used in the 1980s and has since then been used by other similar organisations such as MPAA. It has also been used as a stat ...
'' * Public information film (PIF) *
Public service announcement A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. In the UK, they are generally called a public information film (PIF); in Hong Kong, ...
*
Spin (public relations) In public relations and politics, spin is a form of propaganda, achieved through knowingly providing a biased interpretation of an event or campaigning to influence public opinion about some organization or public figure. While traditional publi ...
* ''
Steal This Film ''Steal This Film'' is a film series documenting the movement against intellectual property directed by Jamie King, produced by The League of Noble Peers and released via the BitTorrent peer-to-peer protocol. Two parts, and one special The ...
'' * '' Who Makes Movies?'' * ''
You can click, but you can't hide "You can click, but you can't hide" is an advertising campaign run jointly by several international associations, most notably the MPAA (now the MPA) and the GVU, as part of the larger "Respect Copyrights" campaign against peer-to-peer file sharin ...
''


References


External links

* {{USCopyrightActs Public service announcements Copyright campaigns American advertising slogans 2004 neologisms Motion Picture Association