You Can Click, But You Can't Hide
   HOME

TheInfoList



Click Here for Items Related To - You Can Click, But You Can't Hide
OR:
You Can Click, But You Can't Hide on:   [Wikipedia]   [Google]   [Amazon]

"You can click, but you can't hide" is an advertising campaign run jointly by several international associations, most notably the
MPAA The Motion Picture Association (MPA) is an American trade association representing the five major film studios of the United States, as well as the video streaming service Netflix. Founded in 1922 as the Motion Picture Producers and Distribu ...
(now the MPA) and the GVU, as part of the larger "Respect Copyrights" campaign against
peer-to-peer file sharing Peer-to-peer file sharing is the distribution and sharing of digital media using peer-to-peer (P2P) networking technology. P2P file sharing allows users to access media files such as books, music, movies, and games using a P2P software program th ...
of
motion pictures A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...
. The associations have long alleged that Internet file sharing, or maintaining a file sharing tracker, network or search engine, constitutes
copyright infringement Copyright infringement (at times referred to as piracy) is the use of works protected by copyright without permission for a usage where such permission is required, thereby infringing certain exclusive rights granted to the copyright holder, s ...
since the practice hurts their revenues. The phrase is an adaptation of the phrase "You can run but you can't hide," a statement attributed to American boxer Joe Louis. The "Illegal Downloading: Inappropriate for all ages" campaign logo is based on the
MPAA The Motion Picture Association (MPA) is an American trade association representing the five major film studios of the United States, as well as the video streaming service Netflix. Founded in 1922 as the Motion Picture Producers and Distribu ...
Rating System logos. In addition to a print and billboard campaign,
BitTorrent tracker A BitTorrent tracker is a special type of server that assists in the communication between peers using the BitTorrent protocol. In peer-to-peer file sharing, a software client on an end-user PC requests a file, and portions of the requested fi ...
websites closed between October 2004 and May 2005 due to legal action by the associations have replaced their front page with the campaign's logo and an accompanying message: '


LokiTorrent controversy

The associations have also obtained records from some closed tracker sites, which could be used to trace individual users. The administrator of one such site, LokiTorrent, closed the site and turned over its logs, amidst controversy, as part of a settlement ending a 2005 copyright infringement lawsuit filed by MPAA studios against him. The anti- "piracy" campaign's signature replaced the content of the website upon its shutting down.


Comparison to other campaigns

The arresting nature of the graphics, and the use of scare tactics in this campaign is a marked difference from previous large-scale copyright-promotion campaigns such as
Home Taping is Killing Music "Home Taping Is Killing Music" was the slogan of a 1980s anti-copyright infringement propaganda campaign by the British Phonographic Industry (BPI), a British music industry trade group. With the rise in cassette recorder popularity, the BPI fe ...
and Who Makes Movies?, which appealed to the consumer's interest in the art form and the consumer's compassion for movie industry workers. John G. Malcolm, former Senior Vice President and Director of Worldwide Anti-Piracy for the MPAA, has been quoted saying that the goal of the campaign is to "make an example of" internet movie thieves and other pirates. Former MPAA chief Dan Glickman insisted in a statement to film
P2P P2P may refer to: * Pay to play, where money is exchanged for services * Peer-to-peer, a distributed application architecture in computing or networking ** List of P2P protocols * Phenylacetone, an organic compound commonly known as P2P * Poin ...
traders that the MPAA "will find you, and you will be held responsible".


See also

* ''
Beware of illegal video cassettes The Federation Against Copyright Theft (FACT) is an organisation established in 1983 to protect and represent the interests of its members' intellectual property (IP). FACT also investigates fraud and cybercrime, and provides global due diligenc ...
'' * '' Don't Copy That Floppy'' *
Home Recording Rights Coalition The Home Recording Rights Coalition is a non-profit advocacy organization in the U.S., whose mission is to protect the rights of consumers to view, listen to, and record radio and television broadcasts. Founded in 1981 in response to the ''So ...
* ''
Home Taping Is Killing Music "Home Taping Is Killing Music" was the slogan of a 1980s anti-copyright infringement propaganda campaign by the British Phonographic Industry (BPI), a British music industry trade group. With the rise in cassette recorder popularity, the BPI fe ...
'' * '' Knock-off Nigel'' * ''
Piracy is theft "Piracy is theft" was a slogan used by UK non-profit organization FAST (Federation Against Software Theft). It was first used in the 1980s and has since then been used by other similar organisations such as MPAA. It has also been used as a state ...
'' * Public information film (PIF) *
Public service announcement A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. In the UK, they are generally called a public information film (PIF); in Hong Kong, ...
*
Sony Corp. of America v. Universal City Studios, Inc. ''Sony Corp. of America v. Universal City Studios, Inc.'', 464 U.S. 417 (1984), also known as the “Betamax case”, is a decision by the Supreme Court of the United States which ruled that the making of individual copies of complete television s ...
*
Spin (public relations) In public relations and politics, spin is a form of propaganda, achieved through knowingly providing a biased interpretation of an event or campaigning to influence public opinion about some organization or public figure. While traditional publ ...
* ''
Steal This Film ''Steal This Film'' is a film series documenting the movement against intellectual property directed by Jamie King, produced by The League of Noble Peers and released via the BitTorrent peer-to-peer protocol. Two parts, and one special The ...
'' *
Warez Warez is a common computing and broader cultural term referring to pirated software (i.e. illegally copied, often after deactivation of anti-piracy measures) that is distributed via the Internet. Warez is used most commonly as a noun, a plural ...
* '' Who Makes Movies?'' * ''
You Wouldn't Steal a Car "You Wouldn't Steal a Car" is the first sentence of a public service announcement created in July 2004, which was part of the anti-copyright infringement campaign "Piracy. It's a crime." It was created by the Federation Against Copyright Theft an ...
''


References

{{reflist


External links


Screengrab of the LokiTorrent site featuring the MPAA splash screen
American advertising slogans 2004 neologisms Music industry Copyright campaigns Motion Picture Association Political catchphrases