You Can't Ignore is the fourth album by

The Dogg Martin Morocky (born 31 March 1983), known by his stage name as The Dogg (or King TeeDee), is a Namibian musician. Considered a Kwaito artist, his debut album, '' Shimaliw' Osatana'', was released in 2004 to mixed reviews. The Dogg was part of ...

that was released on 5 October 2007 by

Mshasho Mshasho Productions, also referred to as Mshasho Music Productions and Mshasho Records, is a Namibian Independent record label founded by Namibian musician and producer, Martin "The Dogg" Morocky in 2003. The company is a subsidiary of The Dogg' ...

an
KOOL Productions
The album was to be titled ''Mshasho: You Can't Ignore'' and was later changed prior to its release date. The album features the first collaboration between

and his music mentor

Elvo Hellenic Vehicle Industry (ELVO, also spelled in English as ELBO) is a Greek manufacturer of civilian and military vehicles based in Thessaloniki, Greece. History The Hellenic Vehicle Industry started business as ''Steyr Hellas S.A.'' assem ...

. It also features the first collaboration between The Dogg and Qonja. This album is more mature and very different from his previous albums. It features a dark tone similar to his first release, '' Shimaliw' Osatana''. The entire album is self-produced with DJ Kboz co-producing two songs. As of 2008, the album is the highest and fastest selling kwaito album in Namibia.

Overview

''You Can't Ignore'' is one of Namibia's most highly anticipated kwaito albums of 2007, primarily due to the ongoing rival between

and Gazza. Gazza created a bigger buzz in 2006, raging from winning the Artist of the Year Award at the Sanlam-NBC Music Awards and touring half of Africa, and in 2007 became the first Namibian artist to release a double album. This was a big step for music in Namibia and many thought Gazza has outshine The Dogg's fame. This album is therefore well known for bringing The Dogg back to his fame. This also proves some hidden lyrical and rhyming skills from The Dogg. During this album

can be compared to American

rapper Rapping (also rhyming, flowing, spitting, emceeing, or MCing) is an artistic form of vocal delivery and emotive expression that incorporates "rhyme, rhythmic speech, and ommonlystreet vernacular". It is usually performed over a backing ...

Nas Nas (born 1973) is the stage name of American rapper Nasir Jones. Nas, NaS, or NAS may also refer to: Aviation * Nasair, a low-cost airline carrier and subsidiary based in Eritrea * National Air Services, an airline in Saudi Arabia ** Nas Air (S ...

when he did ''

Stillmatic ''Stillmatic'' is the fifth studio album by American rapper Nas, released on December 18, 2001, by Ill Will and Columbia Records. In contrast to his previous work's gangsta rap themes, the album contains socially conscious and philosophical them ...

'', an album which many claim resurrected Nas' career after being mocked by

Jay-Z Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American Rapping, rapper, businessman, and record executive. Rooted in East Coast hip-hop, he was named Billboard and Vibe's 50 Greatest Rappers of All Time, the ...

. The album has brought The Dogg back to his Kwaito Master status that he sold out on his previous release, ''

Introducing TeeDee Introducing TeeDee is the third studio album by Namibian kwaito musician and producer The Dogg. It was released by Mshasho Productions in May 2006, and was the first to be managed by KOOL Productions. The album introduced his alias TeeDee to his ...

''.

Songs

The album has produced hits for the clubs and smooth layback tracks for radio play. The first single ''"Can U Feel It"'' was produced by DJ Kboz and The Dogg and features

Tre Van Die Kasie Tretius Kauhangengo (born 1981), better known as Tre Van Die Kasie, most commonly referred to as Tre is a Namibian kwaito musician and rapper. Tre rose to fame after signing with Mshasho Productions in 2005. He is the half brother of fellow kwai ...

. The song won two awards (best single and song of the year) at the 2007 Sanlam-NBC Music Awards. It also won the most respected African kwaito award, "best kwaito video" at the 2008 Channel-O Spirit of Africa Music Video Awards. The song was also again nominated for African Artist of the Year by Nigeria's Hip-Hop World AwardsNigeria's Hip-Hop World Awards 2009 Nominees
Retrieved 23 March 2009 The second single ''"Get Sum More"'' is a duet with Qonja of Lowkey Records, it is a club hit song containing

house A house is a single-unit residential building. It may range in complexity from a rudimentary hut to a complex structure of wood, masonry, concrete or other material, outfitted with plumbing, electrical, and heating, ventilation, and air c ...

and rock elements with brilliant rhyming from the two artist. On ''"Ondahala Okushiva"'' (meaning "I wanna know" in

Oshiwambo The Ovambo () language is a dialect cluster spoken by the Ovambo people in southern Angola and northern Namibia, of which the written standards are Kwanyama and Ndonga. The native name for the language is ''Oshiwambo'' (also written ''Oshi ...

), Dogg and Tre reminisce their days before they were in the music industry and how things have changed for them. ''"He He He"'' is an aggressive song in which Dogg questions his critics and outrage Gazza. Other high profile and charting songs on the album are ''"My Girl"'', ''"Good Time"'', ''"Another 1"'', ''"Komusha Shomtu"'' and the

hip hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...

sound ''"Hands Up"'' which is believed to be a diss to local

Jericho Jericho ( ; , ) is a city in the West Bank, Palestine, and the capital of the Jericho Governorate. Jericho is located in the Jordan Valley, with the Jordan River to the east and Jerusalem to the west. It had a population of 20,907 in 2017. F ...

Track listing

* All tracks produced by

, except for track 6 and 7 produced by DJ Kboz & The Dogg.

References

{{Authority control 2007 albums The Dogg albums Albums produced by the Dogg Mshasho Productions albums