''The You Generation'' is an online video-sharing competition launched by
Simon Cowell in partnership with
YouTube. It comprises a series of themed competitions where contestants can upload videos to win prizes. A new contest runs every two weeks with a grand prize at the end of the year. It was launched in 2013 featuring an interview with British
boy band
A boy band is loosely defined as a vocal group consisting of young male singers, usually in their teenage years or in their twenties at the time of formation. Generally, boy bands perform Love song, love songs marketed towards girls and young ...
One Direction.
Creation
According to Cowell, The You Generation was created because "YouTube is the biggest video channel in the world, but real stars can get lost in the mix because there are more than 72 hours of footage uploaded every minute." The channel was started to search for "unconventional" and "original" people with "outstanding skills."
The Competition
The You Generation consists of a series of themed competitions where contestants can compete to win a cash prize. The You Generation is available in 15 languages and 26 countries. A new contest runs every two weeks for a prize of $2000. The grand prize, to be awarded at the end of the year is $75,000. The contests are centred on themes like "male vocalist," "impressionist" or "stylist."
In 2014 Make-up Artist
Joseph Harwood
Joseph (Jojo) Harwood (née Lawrence; born May 3, 1990) is a British model, artist and social media personality, best known for being the first ever transgender person to win a reality based talent competition, Simon Cowell’s the You Generation ...
won the competition.
The Channel
The You Generation YouTube Channel was launched in 2013 with a livestreamed interview of British boy band
One Direction. Since then, celebrities such as
Kimberly Wyatt
Kimberly Kaye Wyatt (born February 4, 1982) is an American singer, dancer, choreographer, actress, and television personality. She is a former member of the pop/ R&B girl group and dance ensemble The Pussycat Dolls. She is also a member of the ...
and
Demi Lovato
Demetria Devonne Lovato ( ; born August 20, 1992), known as Demi Lovato, is an American singer, songwriter, and actress. After appearing on the children's television series ''Barney & Friends'' (2002–2004), Lovato rose to prominence for pl ...
have been featured on the channel.
The channel was created as a part of the
YouTube Original Channels Initiative
The YouTube Original Channel Initiative was a $100 million program funded by Google to bring original content onto Google. The original channel initiative was also meant to kick start Google TV. The channels are collectively known as "original", "p ...
. As of August 2013, the channel has over 450,000 subscribers and 8 million all time views.
NÜKO were responsible for the design of the channel. According to NÜKO associate director Emily Torjussen "They wanted something quite different, so it wasn’t to look like the X-Factor, as it isn’t on television, and it also needed to encourage participatory involvement. It’s playing on the idea of the audience building their own world of talent and has an almost home made look – stylish but not too perfect."
See also
*
Multi Channel Network
*
Base79
''Brave Bison'' (formerly known as Rightster) is a social and digital media company. It combines a social media marketing agency and content studio with a media network of over 650 channels and 158m followers. The company is headquartered in Londo ...
References
{{DEFAULTSORT:You Generation, The
Video hosting
YouTube
YouTube-funded channels