Yorgo Tloupas (born 18 December 1974) is an awarded French graphic designer and creative director, specialised in logos, typeface design and magazine art direction.

Biography

Yorgo Tloupas was born in

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...

on the 18 of December 1974. He is the son of the Greek sculptor

Philolaos Philolaus (; grc, Φιλόλαος, ''Philólaos''; ) was a Greek Pythagorean and pre-Socratic philosopher. He was born in a Greek colony in Italy and migrated to Greece. Philolaus has been called one of three most prominent figures in the Pytha ...

and of an Italian-French art teacher. Tloupas grew up in the Chevreuse Valley, in the house-studio built by his father. An avid sportsman since his childhood, Yorgo says that skateboarding shaped his aesthetic sensibility and visual literacy, while snowboarding was the springboard for his entire professional career: in 1996, freshly graduated fro
ESAG Penninghen
he sold his final art school project, a logo and a range of snowboards, to

Rossignol ''Rossignol'' is a French word meaning nightingale, and may refer to: People * Rossignols, a family of French cryptographers * André Rossignol (fl. 1923–1928), French racing driver * Bruno Rossignol (born 1958), French choral conductor and c ...

. His graphic design studi
Yorgo&Co
founded in Paris in 2011, works with luxury, art, fashion, sports, media and automotive brands such as Artcurial, Cartier,

Diptyque St Germain Diptyque is a luxury French fragrance brand. Based in Paris, the company produces eau de parfum, eau de toilette, scented candles, and perfume oil diffusers. Its original boutique is still located at 34 Boulevard Saint-Germain in t ...

Hermès Hermès International S.A., or simply Hermès ( , ), is a French luxury design house established in 1837. It specializes in leather goods, lifestyle accessories, home furnishings, perfumery, jewelry, watches and ready-to-wear. Its logo, since ...

Hôtel de Crillon Hôtel de Crillon, A Rosewood Hotel () is a historic luxury hotel in Paris which opened in 1909 in a building dating to 1758. Located at the foot of the Champs-Élysées, the Crillon, along with the Hôtel de la Marine, is one of two identical st ...

Lacoste Lacoste S.A. is a French company, founded in 1933 by tennis player René Lacoste, and entrepreneur Mangkha. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its gree ...

Louis Vuitton Louis Vuitton Malletier, commonly known as Louis Vuitton (, ), is a French high-end Luxury goods, luxury fashion house and company founded in 1854 by Louis Vuitton (designer), Louis Vuitton. The label's LV monogram appears on most of its produc ...

, Loro Piana, Martell,

Omega Omega (; capital: Ω, lowercase: ω; Ancient Greek ὦ, later ὦ μέγα, Modern Greek ωμέγα) is the twenty-fourth and final letter in the Greek alphabet. In the Greek numeric system/isopsephy (gematria), it has a value of 800. The wo ...

and Swatch, among many others. Yorgo Tloupas has been involved in blackcrows skis from the start, and today he helps the brand grow, both as a shareholder and as its design director. The blackcrows 2017-2018 ski range is part of the permanent collection of th
Musée des Arts Décoratifs
in Paris. He teaches logo design a
ESAG Penninghen
IFM,

ECAL ECAL or ECal may refer to: *Eastern California, a region defined as being east of the Sierra Nevada mountain range * ECAL Pty Ltd, a SaaS Technology Company *École cantonale d'art de Lausanne The École cantonale d'art de Lausanne (ECAL) is a u ...

as well as SciencesPo Paris, and holds conferences and talks worldwide. In 2018 he has held
TEDxSciencesPo
talk on (re)branding.

Work

Magazines and books

Yorgo Tloupas has launched and successfully art-directed multiple lifestyle & cultural magazines. He art directed Crash. an
Magazine
ref name=":3"> between 1998 and 2000. In London, in 2001, he founded, along with Rankin and Daniel Alexander Ross (from Dazed & Confused)
Intersection magazine
Moving back to Paris in 2010, he art directed the French edition of GQ. In 2013 he launched the French edition of one of

Condé Nast Condé Nast () is a global mass media company founded in 1909 by Condé Montrose Nast, and owned by Advance Publications. Its headquarters are located at One World Trade Center in the Financial District of Lower Manhattan. The company's media ...

's most iconic titles, Vanity Fair, and art directed the magazine until 2021. He also launched new editions for

Libération ''Libération'' (), popularly known as ''Libé'' (), is a daily newspaper in France, founded in Paris by Jean-Paul Sartre and Serge July in 1973 in the wake of the protest movements of May 1968. Initially positioned on the far-left of France's ...

's magazine Next (2015), and Beaux Arts magazine, a prominent French art review (2017). He is currently the creative director of the French cultural magazine Les Inrockuptibles. With Yorgo&Co, his Parisian studio, Yorgo has also designed several brand magazines: the first issue of

's LV the Book, published in 11 different languages (2014) the Loro Piana Journal (2016-2018) also published in multiple languages, Villebrequin's Splash almanac (2021) and Audemars Piquet's Stories (2021). The studio is also in charge of the design of

Cartier Cartier may refer to: People * Cartier (surname), a surname (including a list of people with the name) * Cartier Martin (born 1984), American basketball player Places * Cartier Island, an island north-west of Australia that is part of Australia' ...

's magazine, 365 a year of Cartier (since 2019), and of the art direction of several books for

Google ATAP Google's Advanced Technology and Projects group (ATAP) is a skunkworks team and in-house technology incubator, created by former DARPA director Regina Dugan. ATAP is similar to X, but works on projects, granting project leaders time—previou ...

, Just an Idea, Lafayette Anticipations, and Kamel Mennour.

Visual identities

Yorgo Tloupas is the author of the ski brand black crows' visual identity (2006). In 2016 Yorgo&Co designed signage, way-finding, and venues logos for the reopening of the Rosewood

in Paris and for the French auction house Artcurial. In 2016, one the oldest brand of cognac in the world, Martell, had its logo redesigned by Yorgo. In 2017

Ricard Ricard is a surname, as well as a Catalan name. Notable people with the surname include: *Étienne Pierre Sylvestre Ricard (1771–1843), French general under Napoleon *Hámilton Ricard (born 1974), Colombian footballer *Jean-François Ricard (born ...

introduced a new identity with a logo designed by Yorgo. In 2017 he signed the new visual identity of th
Gaité Lyrique
a Parisian creative and cultural centre that promotes culture under the prism of digital innovation. The logo of Les Inrockuptibles was redone, in 2021, to mark the release of the monthly magazine's edition, art directed by Yorgo Tloupas. In 2021 Yorgo was commissioned by Hermès to design the logo for their new men's fragrance, H24. The logo for

Midnight Trains Midnight Trains is a French start-up railway company. The company aims to expand sleeper train The sleeping car or sleeper (often ) is a railway passenger car that can accommodate all passengers in beds of one kind or another, for the purpose o ...

was designed by Yorgo in 2021, who is also a shareholder and partner of this new network of European sleeper trains, . File:Logo Black Crows.jpg, Yorgo Tloupas logo design for black crows ski (2006) File:Logo Artcurial - Blue RGB.png, Yorgo & Co. logo design for Artcurial (2016) File:Pernod Ricard logotype.png, Yorgo & Co. logo design for

(2016) File:Gaité Lyrique logo by Yorgo&co. studio.png, Yorgo & Co. logo design for the Gaîté Lyrique (2017) File:INROCKUPTIBLES LOGO GRAND.png, Yorgo & Co. logo design for Les Inrockuptibles (2021) File:Midnight-Trains-Logo.jpg, Yorgo & Co. logo design for Midhnight Trains

Typography

Yorgo Tloupas has often collaborated with renowned type designers and

type foundries A type foundry is a company that designs or distributes typefaces. Before digital typography, type foundries manufactured and sold metal and wood typefaces for hand typesetting, and matrices for line-casting machines like the Linotype and Monot ...

: with ( Jean-François Porchez,

Commercial type Commercial Type is a digital type foundry established in 2007 by type designers Paul Barnes and Christian Schwartz. Its work includes typefaces for ''The Guardian'', such as the Guardian Egyptian series, and other retail and commissioned typefac ...

Production type
. Since 2017 all custom fonts are designed by Yorgo&Co's in-house team. The first in-house font designed was, ''La Gaité Rounded','' for the Gaité Lyrique, a digital arts and modern music centre in Paris. In 2019, ''Exposition'', a Sans Serif typeface, was designed for the

Patrick Seguin Patrick Seguin is a French gallery owner specialised in French architect-designed furniture of the 20th century, and founder of Galerie Patrick Seguin. In recognition of his work, Patrick Seguin was named ‘Chevalier de l’Ordre des Arts et des Le ...

art gallery in Paris. In 2020 Yorgo&Co produced two typefaces - ''Cartier Brilliant Cut'' and ''Cartier Fancy Cut -'' for the jewellery manufacturer and watchmaker

. File:Gaîté Rounded font by Yorgo&Co. studio 2017.gif, Gaîté Rounded typeface by Yorgo&Co. studio, 2017

Awards

* 2020, DNA Paris Design Awards, category typography * 2019, A' Design Award, category branding * 2019, DNA Paris Design Awards, category Editorial * 2018, MET Penninghen, Artistic direction * 2009, D&AD, Wood pencil, Magazine & Newspaper Design * 2007, D&AD, Wood pencil, Art direction * 2005, PPA Independent Publishers Awards, Designer of the year

References

External links

* https://www.yorgo.co/ {{DEFAULTSORT:Tloupas, Yorgo Living people French graphic designers 1974 births Artists from Paris Educators from Paris