Yop, created and marketed by
Yoplait, is a
yogurt drink sold in
supermarket
A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. This kind of store is larger and has a wider selection than earli ...
s and
convenience store
A convenience store, convenience shop, corner store or corner shop is a small retail business that stocks a range of everyday items such as coffee, groceries, snack foods, confectionery, soft drinks, ice creams, tobacco products, lottery ticket ...
s in
Belgium,
,
France,
,
Switzerland
). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...
,
the
United Kingdom,
and occasionally in the
Netherlands,
Portugal,
Spain and the
United States. The Yoplait's Smoothie drink in
Sweden
Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic country located on ...
and
Norway is called Safari.
Yop is available in a variety of flavours including: banana, blueberry, chocolate, coconut, energy (peach/pineapple/cereal), lemon, mango, peach, raspberry, red fruits, strawberry, strawberry-banana, tropical and vanilla.
Different flavours are available in different markets.
History
Yop is a product originally from France, and is produced by the yogurt manufacturer Yoplait. Later Yop was marketed to different countries worldwide. Yoplait claims that Yop was the first drinkable yogurt in Canada.
Advertising
UK relaunch
Yoplait commissioned an advertising campaign, from
McCann-Erickson, when they re-launched Yop as the "smoother way to start the day" in April 2004. The campaign targeted teenagers with the television advert featuring teenagers singing a parody of the
Eddy Grant song, "
Gimme Hope Jo'anna
"Gimme Hope Jo'anna" is a British anti-apartheid song written and originally released by Eddy Grant in 1988, during the apartheid era in South Africa. The song was banned by the South African government when it was released, but was widely pl ...
". The song was reworked into "Gimme Yop, Me Mama" and the teenagers, who are seen asleep against a toilet-roll holder or propped up in the bathroom, demand that their mothers give them the drink to wake them up.
Availability
Yop comes within and between countries in different bottle sizes. In some countries the bottle size is indicated in litres in others in grams. Smaller bottles are in some countries called: ''Yop baby'' (100 g France), ''Yop mini'' (180 g Belgium and France) and ''YOP & GO'' (300 g Belgium, 330 g France, 30 cl Switzerland)
˄1: Mini Yop
˄2: P'tit Yop
˄3: YOP & GO
Product information
Storage
Keep refrigerated between 2 °C and 5 °C. It is best to consume shortly after opening. Mini Yop, P'tit Yop
and YOP & GO keeps for up to 8 hours outside the fridge.
Ingredients:
Skim milk, water, sugar, cream, fruit puree
1, active bacterial cultures, natural and artificial flavours, modified milk ingredients, concentrated lemon juice, modified corn starch, pectin, locust bean gum, colour, vitamin D3, potassium sorbate, sodium and calcium citrate.
˄1: Only in Yop with fruit flavours
Average nutritional values:
References
{{Reflist
External links
Yop on Belgian Yoplait WebsiteYop on Canadian Yoplait WebsiteYop on French Yoplait WebsiteYop on Swiss Yoplait WebsiteYop on UK Yoplait website
Brand name yogurts
Drink brands