YooMoney branded as ЮMoney, formerly known as Yandex.Money (russian: Яндекс.Деньги), is Russia's second largest electronic payment service after "Sberbank Online" according to a 2020 research by Mediascope. It is an online payment service that works with two types of clients — individual users and merchants. The service was originally a joint venture of Russia's leading search engine

Yandex Yandex LLC (russian: link=no, Яндекс, p=ˈjandəks) is a Russian multinational technology company providing Internet-related products and services, including an Internet search engine, information services, e-commerce, transportation, maps ...

(

NASDAQ The Nasdaq Stock Market () (National Association of Securities Dealers Automated Quotations Stock Market) is an American stock exchange based in New York City. It is the most active stock trading venue in the US by volume, and ranked second ...

: YNDX), and Russia's largest bank

Sberbank PJSC Sberbank (russian: Сбербанк, initially a contraction of russian: сберегательный банк, translit=sberegatelnyy bank, lit=savings bank, link=no) is a Russian majority state-owned banking and financial services compan ...

. Currently, Sberbank owns a 100% stake in the company. The program launched in 2002. With new stakeholders, Yandex.Money obtained access to a broad payment infrastructure of Sberbank including ATMs, terminals and

online banking Online banking, also known as internet banking, web banking or home banking, is an electronic payment system that enables customers of a bank or other financial institution to conduct a range of financial transactions through the financial inst ...

. According to a June 2015 public opinion survey conducted by TNS, 92 percent of Russians are familiar with the service, and 44 percent regularly use Yandex.Money to make payments. The company's headquarters are in

Moscow Moscow ( , US chiefly ; rus, links=no, Москва, r=Moskva, p=mɐskˈva, a=Москва.ogg) is the capital and largest city of Russia. The city stands on the Moskva River in Central Russia, with a population estimated at 13.0 million ...

Russia Russia (, , ), or the Russian Federation, is a List of transcontinental countries, transcontinental country spanning Eastern Europe and North Asia, Northern Asia. It is the List of countries and dependencies by area, largest country in the ...

. It has branch offices in

Saint Petersburg Saint Petersburg ( rus, links=no, Санкт-Петербург, a=Ru-Sankt Peterburg Leningrad Petrograd Piter.ogg, r=Sankt-Peterburg, p=ˈsankt pʲɪtʲɪrˈburk), formerly known as Petrograd (1914–1924) and later Leningrad (1924–1991), i ...

and

Nizhny Novgorod Nizhny Novgorod ( ; rus, links=no, Нижний Новгород, a=Ru-Nizhny Novgorod.ogg, p=ˈnʲiʐnʲɪj ˈnovɡərət ), colloquially shortened to Nizhny, from the 13th to the 17th century Novgorod of the Lower Land, formerly known as Gork ...

. Ivan Glazachev is Yandex.Money

Chief Executive Officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

. He became the head of the company on 1 March 2017.

Operations

Yandex.Money has a b2b service Yandex.Checkout — a payment aggregator for online stores and other businesses that need payments on their online platforms. Yandex.Checkout was launched by Yandex.Money in 2013. Yandex.Checkout is currently the leading service for accepting online payments in Russia, according to a 2016 survey by

MARC Marc or MARC may refer to: People * Marc (given name), people with the first name * Marc (surname), people with the family name Acronyms * MARC standards, a data format used for library cataloging, * MARC Train, a regional commuter rail system of ...

. With this payment system, merchants from all over the world can offer Russian consumers the online payment methods most popular among Russians and

CIS Cis or cis- may refer to: Places * Cis, Trentino, in Italy * In Poland: ** Cis, Świętokrzyskie Voivodeship, south-central ** Cis, Warmian-Masurian Voivodeship, north Math, science and biology * cis (mathematics) (cis(''θ'')), a trigonome ...

-citizens just in one button ‘Pay with Yandex’: bank cards, direct debit (online banking),

e-wallets A digital wallet, also known as an e-wallet, is an electronic device, online service, or software program that allows one party to make electronic transactions with another party bartering digital currency units for goods and services. This can ...

, mobile phones, and cash via mobile retailers and payment kiosks (there are over 250 thousand cash-acceptance points all over CIS). Currently more than 76,000 online stores across the globe use Yandex.Checkout, including such partners as

Skype Skype () is a proprietary telecommunications application operated by Skype Technologies, a division of Microsoft, best known for VoIP-based videotelephony, videoconferencing and voice calls. It also has instant messaging, file transfer, deb ...

, AliExpress (

Alibaba Ali Baba (character), Ali Baba is a character from the folk tale ''Ali Baba and the Forty Thieves''. Ali Baba or Alibaba may also refer to: Films * Ali Baba and the Forty Thieves (1902 film), ''Ali Baba and the Forty Thieves'' (1902 film), a F ...

JD.com JD.com, Inc., also known as Jingdong (), internationally known as Joybuy and formerly called 360buy,

and

BlaBlaCar BlaBlaCar is a French online marketplace for carpooling. Its website and mobile apps connect drivers and passengers willing to travel together between cities and share the cost of the journey. The company does not own any vehicles; it is a bro ...

. Yandex.Money also has an e-wallet, which is the original product of the company. Yandex.Money offers consumers easy, safe, and reliable methods of paying online on its own site and mobile app. The service hosts about 30 million user accounts with about 15,000 new accounts opened daily. Recent TNS research showed that Yandex.Money is the most popular e-wallet in Russia: every third user of the Internet in Russia pays by Yandex.Money e-wallet. Using Yandex.Money, gamers also can pay on

Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...

, top up an account on

Steam Steam is a substance containing water in the gas phase, and sometimes also an aerosol of liquid water droplets, or air. This may occur due to evaporation or due to boiling, where heat is applied until water reaches the enthalpy of vaporization ...

Wargaming A wargame is a strategy game in which two or more players command opposing armed forces in a realistic simulation of an armed conflict. Wargaming may be played for recreation, to train military officers in the art of strategic thinking, or to s ...

Riot Games Riot Games, Inc. is an American video game developer, publisher and esports tournament organizer based in Los Angeles, California. It was founded in September 2006 by Brandon Beck and Marc Merrill to develop ''League of Legends'' and went on t ...

, buy codes for

Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...

(

iTunes iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mul ...

) and

Xbox Xbox is a video gaming brand created and owned by Microsoft. The brand consists of five video game consoles, as well as applications (games), streaming services, an online service by the name of Xbox network, and the development arm by the na ...

. Yandex.Money became the official sales operator of the popular game publisher

Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the d ...

. Russian users can now buy

FIFA 17 ''FIFA 17'' is a football simulation video game developed and published by Electronic Arts under the EA Sports label. It was released in September 2016 for Microsoft Windows, PlayStation 3, PlayStation 4, Xbox 360 and Xbox One. This is the fir ...

for PC and

through the service. Yandex.Money also distributes

Blizzard Entertainment Blizzard Entertainment, Inc. is an American video game developer and publisher based in Irvine, California. A subsidiary of Activision Blizzard, the company was founded on February 8, 1991, under the name Silicon & Synapse, Inc. by three graduat ...

virtual cards, which provide users with a payment option for Blizzard's online games:

World of Warcraft ''World of Warcraft'' (''WoW'') is a massively multiplayer online role-playing game (MMORPG) released in 2004 by Blizzard Entertainment. Set in the ''Warcraft'' fantasy universe, ''World of Warcraft'' takes place within the world of Azeroth ...

Overwatch (video game) ''Overwatch'' was a 2016 team-based multiplayer first-person shooter game by Blizzard Entertainment. The game was first released for PlayStation 4, Windows, and Xbox One in May 2016 and Nintendo Switch in October 2019. Cross-platform play was ...

Heroes of the Storm ''Heroes of the Storm'' is a crossover multiplayer online battle arena video game developed and published by Blizzard Entertainment. It was released for Microsoft Windows and macOS on June 2, 2015. The game features various characters from Bli ...

StarCraft ''StarCraft'' is a military science fiction media franchise created by Chris Metzen and James Phinney and owned by Blizzard Entertainment. The series, set in the beginning of the 26th century, centers on a galactic struggle for dominance am ...

Hearthstone (video game) ''Hearthstone'' is a free-to-play online digital collectible card game developed and published by Blizzard Entertainment. Originally subtitled ''Heroes of Warcraft'', ''Hearthstone'' builds upon the existing lore of the ''Warcraft'' series by u ...

, and

Diablo (series) ''Diablo'' is an action role-playing dungeon crawler video game series developed by Blizzard North and continued by Blizzard Entertainment after the north studio shutdown in 2005. The series is made up of three core games: '' Diablo'', ''Diablo ...

and be used for online casinos Customers can also use Yandex.Money cards as a form of payment: both plastic and virtual MasterCards are available for issuing. In 2015 Yandex.Money received MasterCard Principal Member status. By the 2016 Yandex.Money has issued more than 500,000 plastic cards and 11 million virtual MasterCards. Yandex.Money was among the first to bring its users

Apple Pay Apple Pay is a mobile payment service by Apple Inc. that allows users to make payments in person, in iOS apps, and on the web. It is supported on these Apple devices: iPhone, Apple Watch, iPad, and Mac. It digitizes and can replace a credit ...

in Russia, which is transforming mobile payments with an easy, secure and private way to pay in stores, apps and on the web. Customers can pay via Apple Pay by adding their plastic or virtual prepaid Yandex.Money cards to

Apple Wallet Apple Wallet, or simply Wallet and formerly known as Passbook, is a digital wallet developed by Apple Inc. and included with iOS and watchOS that allows users to store Wallet passes such as coupons, boarding passes, student ID cards, government I ...

. Online stores and other merchants, which accept payments via Yandex.Checkout, can also offer consumers fast and convenient

contactless payment Contactless payment systems are credit cards and debit cards, key fobs, smart cards, or other devices, including smartphones and other mobile devices, that use radio-frequency identification (RFID) or near-field communication (NFC, e.g. Samsun ...

via Apple Pay. With Touch ID there is no need to manually fill out lengthy payment forms or repeatedly type in billing information.

Mobile app

Until June 2020, the YooMoney application was called Yandex.Money. Using the app, clients can transfer funds via

iMessage iMessage is an instant messaging service developed by Apple Inc. and launched in 2011. iMessage functions exclusively on Apple platforms: macOS, iOS, iPadOS, and watchOS. Core features of iMessage, available on all supported platforms, includ ...

, pay bills — such as utilities, internet, mobile services — make loan payments, access their most frequent payments, and more. Users can also download the app on Apple Watch. By 2016, the app have been downloaded by over 4 million users and 35% of them use an

iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also includes ...

device.

References

{{Mobile payments Yandex Financial services companies established in 2002 Online financial services companies of Russia Payment service providers