Yonghe King () is a

Chinese Chinese can refer to: * Something related to China * Chinese people, people of Chinese nationality, citizenship, and/or ethnicity **''Zhonghua minzu'', the supra-ethnic concept of the Chinese nation ** List of ethnic groups in China, people of va ...

fast-food restaurant that specializes in noodles. The headquarters are on the fourth floor of Building B of the Rainbow Hongqiao Centre (莱茵虹桥中心) in Minhang District,

Shanghai Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flow ...

. Yonghe Dawang opened its first restaurant in Shanghai on December 12, 1995. Today Yonghe has branches throughout

China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...

, with over 70 restaurants in major Chinese cities including

Beijing } Beijing ( ; ; ), alternatively romanized as Peking ( ), is the capital of the People's Republic of China. It is the center of power and development of the country. Beijing is the world's most populous national capital city, with over 21 ...

Shenzhen Shenzhen (; ; ; ), also historically known as Sham Chun, is a major sub-provincial city and one of the special economic zones of China. The city is located on the east bank of the Pearl River estuary on the central coast of southern province ...

Hangzhou Hangzhou ( or , ; , , Standard Mandarin pronunciation: ), also romanized as Hangchow, is the capital and most populous city of Zhejiang, China. It is located in the northwestern part of the province, sitting at the head of Hangzhou Bay, whi ...

Jinan Jinan (), Postal Map Romanization, alternately romanization of Chinese, romanized as Tsinan, is the Capital (political), capital of Shandong province in East China, Eastern China. With a population of 9.2 million, it is the second-largest city i ...

, and

Suzhou Suzhou (; ; Suzhounese: ''sou¹ tseu¹'' , Mandarin: ), alternately romanized as Soochow, is a major city in southern Jiangsu province, East China. Suzhou is the largest city in Jiangsu, and a major economic center and focal point of trade ...

. In 2004, Yonghe King was bought by one of the largest fast-food conglomerate in the

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

Jollibee Foods Corporation, which is owned by Chinese Filipino Mr. Tony Tan Caktiong. The original logo of the chain was that of a smiling face against a red background, which was strikingly similar to the Colonel Sanders logo used by

KFC KFC (Kentucky Fried Chicken) is an American fast food restaurant chain headquartered in Louisville, Kentucky, that specializes in fried chicken. It is the world's second-largest restaurant chain (as measured by sales) after McDonald's, with 2 ...

. The ''

Associated Press The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. newspa ...

'' stated that the former logo was "a smiling, grandfatherly Chinese man". In 2005 the chain changed its logo to that of a steaming bowl of soup. Other Chinese restaurant chains also use the word "Yonghe" in their titles, including (Chinese word for Soy milk), a famous breakfast orientated Soy Milk chain from

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...

References

External links

Yonghe King
{{Jollibee, state=expanded Jollibee Foods Corporation subsidiaries Fast-food chains of China Restaurants established in 1995 Companies based in Shanghai 1995 establishments in China 2004 mergers and acquisitions