{{Inline citations, date=February 2024
Yoko Devereaux was a
fashion house
Fashion design is the Art (skill), art of applying design, aesthetics, clothing construction and natural beauty to clothing and its Fashion accessory, accessories. It is influenced by culture and different trends, and has varied over time and plac ...
and menswear
brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...
directed by Andy Salzer. It was located in
Williamsburg, Brooklyn
Williamsburg is a Neighborhoods in Brooklyn, neighborhood in the New York City borough (New York City), borough of Brooklyn, bordered by Greenpoint, Brooklyn, Greenpoint to the north; Bedford–Stuyvesant, Brooklyn, Bedford–Stuyvesant to the s ...
. Founded in 2000 it ceased operation in 2009.
History
Yoko Devereaux emerged as an art installation focused on the use of
t-shirt
A T-shirt (also spelled tee shirt), or tee, is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a ''crew neck'', which lacks a collar. T-shirts are general ...
s as a form of visual communication between fashion, art, music and commerce. Taking its direct inspiration from the street wear scene in Williamsburg, the label has grown into a full menswear collection that is known for mixing New York's downtown casual style with classic tailoring techniques. Yoko Devereaux was available worldwide including the United States, Japan, Canada, Hong Kong, and Western Europe.
Yoko Devereaux was a favorite of the fashion media from the very start, receiving editorial credits in '' GQ'', ''
Details Detail(s) or The Detail(s) may refer to:
Film and television
* ''Details'' (film), a 2003 Swedish film
* ''The Details'' (film), a 2011 American film
* ''The Detail'', a Canadian television series
* "The Detail" (''The Wire''), a television epis ...
'', '' DNR'', '' Dazed and Confused'', ''Bon'', ''Paper''.
Yoko Devereaux has been seen on
Pharrell Williams
Pharrell Lanscilo Williams (; born April 5, 1973) is an American record producer, rapper, singer, and songwriter. Alongside close colleague Chad Hugo, he formed the hip hop and R&B production duo the Neptunes in the early 1990s, with whom he ...
,
Josh Hartnett
Joshua Daniel Hartnett (born July 21, 1978) is an American actor and producer. He first came to attention in 1997 for his role as Michael Fitzgerald in the television crime drama series '' Cracker''. He made his feature film debut in 1998 in th ...
,
Jonathan Rhys Meyers
Jonathan Rhys Meyers (born Jonathan Michael Francis O'Keeffe; 27 July 1977) is an Irish actor, model and musician. He is known for his roles in the films ''Michael Collins (film), Michael Collins'' (1996), ''Velvet Goldmine'' (1998), ''Titus (f ...
,
Alan Cumming
Alan Cumming (born 27 January 1965) is a British actor. His London stage appearances include ''Hamlet'', the Maniac in ''Accidental Death of an Anarchist'' (for which he received an Olivier Award), the lead in '' Bent'', The National Theatre o ...
, the
Scissor Sisters
Scissor Sisters were an American pop rock band formed in 2001. Its members include Jake Shears and Ana Matronic as vocalists, Babydaddy as multi-instrumentalist, Del Marquis as lead guitar/bassist, and Randy Real (who replaced Paddy Boom) as dr ...
The Rapture
The rapture is an eschatological position held by some Christians, particularly those of American evangelicalism, consisting of an end-time event when all Christian believers who are alive, along with resurrected believers, will rise "in the c ...
and other celebrities and musicians.
As of June 28, 2009, Yoko Devereaux has ceased operations after the announcement that parent company (Wing Son Garments / WS & Company) has been forced by internal financial issues to withdraw funding.