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Yieldmo is a
technology company A technology company (or tech company) is an electronics-based technological company, including, for example, business relating to digital electronics, software, and internet-related services, such as e-commerce services. Details According to ''Fo ...
focused on driving quality advertising. based in
New York, New York New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Uni ...
. Mike Yavonditte, Rick Eaton, Teddy Jawde, and Todd Coleman founded Yieldmo in 2012. Yavonditte is the company's
CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
.


History

Michael Yavonditte, Teddy Jawde, Todd Coleman, and Rick Eaton founded Yieldmo in 2012. Yieldmo is a technology company focused on driving quality advertising. Yieldmo's technology powers a global marketplace that identifies and enhances the value of ad impressions through real time data intelligence and next gen ad formats across all screens. The founding team also built Quigo Technologies, a contextual ad network, which was acquired by
AOL AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo (2017â ...
in 2007 for $363 million. Yieldmo announced its Series C funding led by
Time Warner Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...
Investments in October 2014. Additional investors included
Google Ventures GV is a venture capital investment arm of Alphabet Inc., founded by Bill Maris, that provides Seed investment, seed, Venture capital financing, venture, and Growth investing, growth stage funding to technology companies. Founded as Google Venture ...
,
Union Square Ventures Union Square Ventures (USV) is an American venture capital firm based in New York City. The firm has backed more than 130 startups, including Twitter, Etsy, Stripe, Coinbase, Zynga, Tumblr, Stack Overflow, Meetup, Kickstarter, MongoDB, Flurry, ...
and Genacast Ventures. The funding round brought the company's total funding to $22.1 million. In December 2014,
Bloomberg Bloomberg may refer to: People * Daniel J. Bloomberg (1905–1984), audio engineer * Georgina Bloomberg (born 1983), professional equestrian * Michael Bloomberg (born 1942), American businessman and founder of Bloomberg L.P.; politician and ma ...
listed Yieldmo in their
Machine Intelligence Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machines, as opposed to intelligence displayed by animals and humans. Example tasks in which this is done include speech rec ...
Landscape report. In January 2015, AdExchanger listed Yieldmo's Hyperscroller as one of the most innovative mobile ad formats of 2014. Also in 2015, Yieldmo became the first mobile network to run comScore's Media Metrix for its mobile ad network rankings. Yieldmo delivered ad impressions to 105 million smartphones, an audience that only four other media properties, including
Yahoo! Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Man ...
,
Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...
,
Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technology c ...
and
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, have been able to generate. Yieldmo was listed among Deloitte's Technology Fast 500 in 2017 and 2018. Yieldmo was also listed as Crain's 2020 Best Places to Work in NYC in 2020.


References

{{Reflist American companies established in 2012 Companies based in New York (state) Advertising industry Advertising agencies of the United States