Shufersal ( he, שופרסל), formerly Super-Sol in English and Shufra-Sal in Hebrew, commonly known as Super-sal, is the largest
supermarket
A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. This kind of store is larger and has a wider selection than earli ...
chain in
Israel, with a 20% market share (as of 2018). The company, which was established in 1958, was the first to implement the American supermarket model in Israel
As of October 2021, Shufersal had 301 stores in total, and 90 branches of Be Drugstores Ltd. The company employs 17,000 employees.
[Israel's Super-Sol faces antitrust action](_blank)
Yahoo News, June 1, 2009 It also engages in commercial real estate.
Shufersal shares are traded on the
Tel Aviv Stock Exchange, and it is a constituent of the
TA-125 Index.
History
Shufersal was founded in 1958 by a group of grocers from Detroit, Michigan. Nate Lurie of Southfield, Michigan was a co-Founder and served as the first Chairman of the Board. The name was originally a portmanteau of the Aramaic *shufra* שופרא, meaning "premium" and *sal* סל, Hebrew for "basket". In 2005, the company implemented a strategic growth plan, creating three supermarket categories: "Shufersal Deal", "Shufersal Big", and "Shufersal Sheli".
In early 2006, Shufersal purchased the third-largest retail chain in Israel, Clubmarket. In October 2006, the chain launched the Shufersal Credit Card. Sales turnover for the chain in 2007 totaled NIS 9,935 million.
In 2009 it launched a subsidiary, Yesh, targeting the
Haredi market. Features of Yesh stores include products marketed to larger families, lower prices, stricter
kashrut
(also or , ) is a set of dietary laws dealing with the foods that Jewish people are permitted to eat and how those foods must be prepared according to Jewish law. Food that may be consumed is deemed kosher ( in English, yi, כּשר), fro ...
standards, and in some stores, separate hours for men and women In 2009, Shufersal was threatened with an
antitrust
Competition law is the field of law that promotes or seeks to maintain market competition by regulating anti-competitive conduct by companies. Competition law is implemented through public and private enforcement. It is also known as antitrust l ...
suit for the purchase of Clubmarket.
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Shufersal label
Shufersals sells more than 1,300 store brand products in its stores. In 2011, the company had 59 supermarket branches in Jerusalem.Consumers in the sticks are paying through the nose
Services
Shufersal also markets its products through a computerized telephone marketing center for shopping by phone, fax, or the internet.
See also
*
Hatzi Hinam
*
Rami Levy Hashikma Marketing
*
List of companies operating in West Bank settlements
This is a list of companies operating in West Bank settlements, compiled by the UN Human Rights Council and published by the UN Office for the Coordination of Humanitarian Affairs (OCHA). Israeli settlements in the occupied territory of the West B ...
References
Ariel Zilber song בחברה להגנת הטבע beChevrah leHaganat haTeva, pronounced "supersol"
External links
Official website
{{TA 100 companies
Retail companies established in 1958
Companies listed on the Tel Aviv Stock Exchange
Supermarkets of Israel
Food and drink companies of Israel
Israeli brands
1958 establishments in Israel