Shufersal ( he, שופרסל), formerly Super-Sol in English and Shufra-Sal in Hebrew, commonly known as Super-sal, is the largest

supermarket A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. This kind of store is larger and has a wider selection than earli ...

chain in

Israel Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...

, with a 20% market share (as of 2018). The company, which was established in 1958, was the first to implement the American supermarket model in Israel As of October 2021, Shufersal had 301 stores in total, and 90 branches of Be Drugstores Ltd. The company employs 17,000 employees.Israel's Super-Sol faces antitrust action
Yahoo News, June 1, 2009 It also engages in commercial real estate. Shufersal shares are traded on the

Tel Aviv Stock Exchange The Tel Aviv Stock Exchange (TASE; ; colloquially known as The Bursa, ) is Israel's only public stock exchange and a public company that has been traded on the Tel-Aviv Stock Exchange since August 1, 2019. Legally, the exchange is regulated by ...

, and it is a constituent of the

TA-125 Index The TA-125 Index, typically referred to as the Tel Aviv 125 and formerly the TA-100 Index, is a stock market index of the 125 most highly capitalised companies listed on the Tel Aviv Stock Exchange (TASE). The index began on 1 January 1992 with a ...

History

Shufersal was founded in 1958 by a group of grocers from Detroit, Michigan. Nate Lurie of Southfield, Michigan was a co-Founder and served as the first Chairman of the Board. The name was originally a portmanteau of the Aramaic *shufra* שופרא, meaning "premium" and *sal* סל, Hebrew for "basket". In 2005, the company implemented a strategic growth plan, creating three supermarket categories: "Shufersal Deal", "Shufersal Big", and "Shufersal Sheli". In early 2006, Shufersal purchased the third-largest retail chain in Israel, Clubmarket. In October 2006, the chain launched the Shufersal Credit Card. Sales turnover for the chain in 2007 totaled NIS 9,935 million. In 2009 it launched a subsidiary, Yesh, targeting the

Haredi Haredi Judaism ( he, ', ; also spelled ''Charedi'' in English; plural ''Haredim'' or ''Charedim'') consists of groups within Orthodox Judaism that are characterized by their strict adherence to ''halakha'' (Jewish law) and traditions, in oppos ...

market. Features of Yesh stores include products marketed to larger families, lower prices, stricter

kashrut (also or , ) is a set of dietary laws dealing with the foods that Jewish people are permitted to eat and how those foods must be prepared according to Jewish law. Food that may be consumed is deemed kosher ( in English, yi, כּשר), fro ...

standards, and in some stores, separate hours for men and women In 2009, Shufersal was threatened with an

antitrust Competition law is the field of law that promotes or seeks to maintain market competition by regulating anti-competitive conduct by companies. Competition law is implemented through public and private enforcement. It is also known as antitrust l ...

suit for the purchase of Clubmarket.

Shufersal label

Shufersals sells more than 1,300

store brand A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by th ...

products in its stores. In 2011, the company had 59 supermarket branches in

Jerusalem Jerusalem (; he, יְרוּשָׁלַיִם ; ar, القُدس ) (combining the Biblical and common usage Arabic names); grc, Ἱερουσαλήμ/Ἰεροσόλυμα, Hierousalḗm/Hierosóluma; hy, Երուսաղեմ, Erusałēm. i ...

.Consumers in the sticks are paying through the nose

Services

Shufersal also markets its products through a computerized telephone marketing center for shopping by phone, fax, or the internet.

References

Ariel Zilber song בחברה להגנת הטבע beChevrah leHaganat haTeva, pronounced "supersol"

External links

Official website
{{TA 100 companies Retail companies established in 1958 Companies listed on the Tel Aviv Stock Exchange Supermarkets of Israel Food and drink companies of Israel Israeli brands 1958 establishments in Israel

History

Shufersal label

Services

See also

References

External links