Yerevan Ararat Brandy Factory, officially known as the Yerevan Ararat Brandy-Wine-Vodka Factory ( hy, Երևանի Արարատ կոնյակի-գինու-օղու կոմբինատ), commonly known with its famous brand
Noy, is a leading Armenian brandy production company in
Yerevan
Yerevan ( , , hy, Երևան , sometimes spelled Erevan) is the capital and largest city of Armenia and one of the world's List of oldest continuously inhabited cities, oldest continuously inhabited cities. Situated along the Hrazdan River, Y ...
,
Armenia
Armenia (), , group=pron officially the Republic of Armenia,, is a landlocked country in the Armenian Highlands of Western Asia.The UNbr>classification of world regions places Armenia in Western Asia; the CIA World Factbook , , and ''Ox ...
, currently owned by
Gagik Tsarukyan
Gagik Tsarukyan ( hy, Գագիկ Ծառուկյան; born 25 November 1956) is an Armenian businessman, politician, and former athlete. Tsarukyan is the founder and leader of the Prosperous Armenia political party. He also owns various large-scal ...
's ''Multi Group Concern''. It was founded in 1877 during the rule of the
Russian Empire
The Russian Empire was an empire and the final period of the Russian monarchy from 1721 to 1917, ruling across large parts of Eurasia. It succeeded the Tsardom of Russia following the Treaty of Nystad, which ended the Great Northern War. ...
. The factory is located on the left bank of
Hrazdan
Hrazdan ( hy, wikt:Հրազդան, Հրազդան), is a town and urban municipal community in Armenia serving as the administrative centre of Kotayk Province, located northeast of the capital Yerevan. As of the 2011 census, the population of the ...
river at the centre of Yerevan, occupying the area of the historic
Erivan Fortress
Erivan Fortress ( hy, Երևանի բերդը; ''Yerevani berdë''; fa, قلعه ایروان, ''Ghaleh-ye Iravân''; russian: Эриванская крепость ''E'rivanskaya krepost' '') was a 16th-century fortress in Yerevan.
History
...
.
History
''Nerses Tairyan'' was a well-known merchant and philanthropist. In 1877 he started industrial production of wine, and later brandy in 1887, at the territory of the former
Erivan Fortress
Erivan Fortress ( hy, Երևանի բերդը; ''Yerevani berdë''; fa, قلعه ایروان, ''Ghaleh-ye Iravân''; russian: Эриванская крепость ''E'rivanskaya krepost' '') was a 16th-century fortress in Yerevan.
History
...
.
Hovhannes Aivazovsky
Ivan Konstantinovich Aivazovsky (russian: link=no, Иван Константинович Айвазовский; 29 July 18172 May 1900) was a Russian Romanticism, Romantic painter who is considered one of the greatest masters of marine art ...
, who was a relative of Tairyan, helped him to build the factory.
In 1899 Nerses Tairyan leased the factory to ''Nikolay Shustov'', who purchased it a year later for 50,000
rouble
The ruble (American English) or rouble (Commonwealth English) (; rus, рубль, p=rublʲ) is the currency unit of Belarus and Russia. Historically, it was the currency of the Russian Empire and of the Soviet Union.
, currencies named ''rub ...
s. Having established his own business in Moscow in 1863, Shustov became one of the first producers of brandy in Russia. Already in the 1870s "Shustov and Sons" company managed to take into its hands 80% of brandy-wine-vodka-liqueur production in the
Russian Empire
The Russian Empire was an empire and the final period of the Russian monarchy from 1721 to 1917, ruling across large parts of Eurasia. It succeeded the Tsardom of Russia following the Treaty of Nystad, which ended the Great Northern War. ...
. In 1901 Nikolay Shustov sent samples of brandy to an exhibition in Paris. The judges, venerable French tasters, unanimously granted Grand Prix to the unknown brandy-maker, but after they found out that he was not French and the brandy was sent from Armenia, they were so astonished, that made an exception for Nikolay Shustov and granted him the privilege to put the word "
cognac
Cognac ( , also , ) is a variety of brandy named after the Communes of France, commune of Cognac, France. It is produced in the surrounding wine-growing region in the Departments of France, departments of Charente and Charente-Maritime.
Cog ...
" on his labels, instead of "
brandy
Brandy is a liquor produced by distilling wine. Brandy generally contains 35–60% alcohol by volume (70–120 US proof) and is typically consumed as an after-dinner digestif. Some brandies are aged in wooden casks. Others are coloured with ...
", as it should naturally be. Thus, Shustov became the first and only foreign wine-maker all throughout the history of brandy-producing, who was honoured with this privilege.
In 1899 Shustov invited ''Kyrill Silchenko'', who had just finished Nikitin's school of wine-making, to work at the factory. He worked at the factory devotedly and dedicated all his life to the development of production of wine and brandy. This is why Armenians called him "the great Ukrainian son of Armenian people".
The current facilities of the Yerevan Ararat Brandy Factory were built in 1938 on the site of the former sardar palace of the Erivan Fortress. The building was designed by architect
Rafael Israelyan
Rafayel "Rafo" Israyelian ( hy, Ռաֆայել Իսրայելյան; 8 September 1973) was a Soviet Armenian architect.
Seen as a follower of Alexander Tamanian, Israyelian designed some of Soviet Armenia's most prominent structures, including th ...
.
In 2002, the factory entered Multi Group Concern. Around US$ 50 million were invested into restoration and constructions, acquisition of new bottling line and oak barrels. A number of recipes and technologies were restored by crumbs. With the help of old papers, museum exhibits, family archives, specialists and technologists of the factory assembled and classified the whole invaluable experience, accumulated throughout the period of plant's functioning, and, consequently, the lost and forgotten glorious name of Armenian Brandy was restored.
The factory currently produces several types of Armenian famous brandies including "Noy" and "Araspel". "Noy" is a worldwide well known brandy especially in with its 25-year-old "Brandy Noy Tirakal".
The factory houses a museum that features the history of the factory as well as the notable figures who worked for to the development of the factory, including Tairyan, Shustov, Sedrakyan, Musinyants and Silchenko.
Production
The factory is mainly famous for its ''Noy'' and ''Kremlin Award'' Armenian brandy brands. The products are exported to many countries of the
CIS
Cis or cis- may refer to:
Places
* Cis, Trentino, in Italy
* In Poland:
** Cis, Świętokrzyskie Voivodeship, south-central
** Cis, Warmian-Masurian Voivodeship, north
Math, science and biology
* cis (mathematics) (cis(''θ'')), a trigonome ...
and
Europe
Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...
, as well as the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
and
Australia
Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
.
On April 21, 2016, the factory presented its new products of "Noy 30" and "Noy 50" year old Armenian brandy. The ceremony took place in the Multi Grand Hotel at the north of Yerevan, with the presence of president
Serzh Sargsyan
Serzh Azati Sargsyan ( hy, Սերժ Ազատի Սարգսյան, ; born 30 June 1954)[Of ...](_blank)
.
Currently, the Yerevan Ararat Brandy Factory produces a variety of Armenian brandy, mainly under the brand
NOY:
Gallery Cognac Yerevan Ararat Brandy Factory, cognac brands
/ref>
*NOY 50 Years Old.
*NOY 30 Years Old.
*NOY Tirakal, 25 years old.
*NOY Kremlin Award, 7, 10, 15 and 20 years old.
*NOY Classic, 7, 10, 15 and 20 years old.
*NOY Traditional, 3, 5, 7 and 10 years old.
*NOY Gift, 3, 5, 7 and 10 years old.
*NOY Araspel, 3 and 5 years old.
*NOY Régal by Uberto Gucci, 3 and 5 years old.
*NOY 140, collection.
*NOY 135, collection.
Other brandy brands produced by the factory include:
*Erivan Fortress, 3, 5 and 7 years old.
*Legends of Sevan, 3, 5 and 7 years old.
*Varpet, 3, 5 and 7 years old.
The factory has recently launched whisky production under 3 brands:
*Magarant, 3 years old de luxe whisky.
*Mac Ingal, 3 years old blended whisky.
*Old Clark, 3 years old de luxe whisky.
See also
* Noy (brandy)
Noy (officially stylized as NOY), is an Armenian brandy (cognac-style) that has been produced by the Yerevan Ararat Brandy Factory since 1877. It was first known as "Armenian cognac" until 1899, when it was branded as "Shustov". With the establis ...
* Yerevan Brandy Company
Yerevan Brandy Company ( (''Yerevani Konyaki Gortsaran'')), commonly known with its famous brand "ArArAt", is the leading enterprise of Armenia for the production of cognac. It was founded in 1887, during the period of the Russian Empire. After t ...
* Yerevan Champagne Wines Factory
Yerevan Champagne Wines Factory ( (''Yerevani Shampayn Ginineri Gortsaran'')), shortly known as "Armchampagne", is the leading enterprise of Armenia for the production of champagne. The factory was opened in 1939 in Yerevan during the Soviet period ...
References
External links
*
*
{{portal bar, Drink
Wineries of Armenia
Armenian brands
Companies established in 1877
Distilleries in Armenia
Buildings and structures in Yerevan
Drink companies of the Soviet Union
Food and drink companies established in 1877
19th-century establishments in Armenia
1877 establishments in the Russian Empire
Wineries of the Soviet Union