Yandy.com is an American
online retailer and
fashion design company focusing on
lingerie,
swimwear
A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or water sports, such as swimming, diving and surfing, or sun-orientated activities, such as sun bathing. Different types may be worn by men, wom ...
,
Halloween costumes, and women's apparel.
History
Yandy.com is an online women's intimates apparel retailer, originally based out of the residence of its co-founders.
The company was founded in 2007 by
Chad Horstman
Chad Horstman (born in 1978) is an American ecommerce entrepreneur. Horstman is currently working on three online ventures, most recently Greensupply, a mask and sanitizer provider, Greensupply has shipped over 600,000 masks and was not focused o ...
and his brother Evan in
Scottsdale, Arizona. By 2018 the company employed over 80 full-time employees and occupies a warehouse.
Chad Horstman
Chad Horstman (born in 1978) is an American ecommerce entrepreneur. Horstman is currently working on three online ventures, most recently Greensupply, a mask and sanitizer provider, Greensupply has shipped over 600,000 masks and was not focused o ...
served as the company's CEO from its founding until 2017 and remains a member of its Board of Directors.
In October 2017, the company elevated its CTO Aras Koktas and CFO Jeffrey Watton to Co-CEO titles.
The firm first sold exclusively lingerie but expanded to Halloween costumes in their first year. In 2010, it began selling its own branded costumes. It now creates lingerie, everyday intimates,
Halloween costumes,
swimwear,
and other women's apparel.
Halloween costumes have included looks inspired by political figures,
celebrities,
memes, cultural events, and popular culture trends, along with conventional Halloween themes.
In December 2019, Yandy was purchased by
Playboy Enterprises.
Fashion shows and partnerships
Fashion Shows
The firm's swimwear collections have been shown at New York Fashion Week,
Miami Swim Week, and Scottsdale Fashion Week.
It also produced the first Halloween costume fashion show at
New York Fashion Week in September 2016, .
T featuring 39 costumes.
Partnerships
In 2017, the firm became the swimsuit sponsor for the 2017
Miss USA Pageant
Miss USA is an American beauty pageant that has been held annually since 1952 to select the entrant from United States in the Miss Universe pageant. The Miss Universe Organization operated both pageants, as well as Miss Teen USA, until 2020, ...
, providing the swimsuits for each of the contestants, later selling each design through its website. The swimsuits were designed by Pilar Quintana-Williams, the company's vice-president of merchandising.
In July 2017, the company received licensing for their Baywatch swimwear collection.
Criticism
Brave Red Maiden Costume
In September 2018, Yandy.com introduced a costume they called "Brave Red Maiden" which had clearly been designed as a "sexy" knockoff from
The Handmaid's Tale. Several news sources picked up the story and criticized the choice to create and sell this costume.
The firm quickly withdrew the costume from their site and issued an apology. Yandy.com has offered Native Americans costumes since it began selling Halloween products and accessories, but does not currently list them on their site.
References
External links
* {{Official website, https://www.yandy.com
Lingerie brands
Lingerie retailers
Swimwear manufacturers
Online clothing retailers of the United States