Yahoo! Search is a

Yahoo! Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Man ...

internet search A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a ...

provider that uses Microsoft's Bing search engine to power results, since 2009, apart from four years with

Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...

until 2019. Originally, "Yahoo! Search" referred to a Yahoo!-provided interface that sent queries to a searchable index of pages supplemented with its directory of

website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google Search, Google, Facebook, Amaz ...

s. The results were presented to the user under the Yahoo! brand. Originally, none of the actual

web crawling A Web crawler, sometimes called a spider or spiderbot and often shortened to crawler, is an Internet bot that systematically browses the World Wide Web and that is typically operated by search engines for the purpose of Web indexing (''web spid ...

and data housing was done by Yahoo! itself. In 2001, the searchable index was powered by

Inktomi Inktomi Corporation was a company that provided software for Internet service providers (ISPs). It was incorporated in Delaware and headquartered in Foster City, California, United States. Customers included Microsoft, HotBot, Amazon.com, eBay, ...

and later by

until 2004, when Yahoo! Search became independent. On July 29, 2009,

Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...

and Yahoo! announced a deal in which Bing would henceforth power Yahoo! Search. As of July 2018, Microsoft Sites handled 24.2 percent of all search queries in the United States. During the same period of time,

Oath Traditionally an oath (from Anglo-Saxon ', also called plight) is either a statement of fact or a promise taken by a sacrality as a sign of verity. A common legal substitute for those who conscientiously object to making sacred oaths is to ...

(the then-owner of the Yahoo brand) had a search

market share Market share is the percentage of the total revenue or sales in a market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a ...

of 11.5 percent. Market leader Google generated 63.2 percent of all core search queries in the United States. Yahoo! Search was criticized for favoring websites owned by Yahoo!'s then-parent company,

Verizon Media Verizon Communications Inc., commonly known as Verizon, is an American multinational telecommunications conglomerate and a corporate component of the Dow Jones Industrial Average. The company is headquartered at 1095 Avenue of the Americas in ...

, in its search results. In September 2021, investment funds managed by the private equity firm

Apollo Global Management Apollo Global Management, Inc. is an American global private-equity firm. It provides investment management and invests in credit, private equity, and real assets. As of March 31, 2022, the company had $512 billion of assets under management, ...

acquired 90% of Yahoo.

Search technology acquisition

The roots of Search date back to

Yahoo! Directory The Yahoo! Directory was a web directory which at one time rivaled DMOZ in size. The directory was Yahoo!'s first offering and started in 1994 under the name Jerry and David's Guide to the World Wide Web. When Yahoo! changed its main results to c ...

, which was launched in 1994 by

Jerry Yang Jerry Chih-Yuan Yang (born November 6, 1968) is a Taiwanese-American billionaire computer programmer, internet entrepreneur, and venture capitalist. He is the co-founder and former CEO of Yahoo! Inc. As of February 2022, Yang has a net worth ...

and

David Filo David Robert Filo (born April 20, 1966) is an American billionaire businessman and the co-founder of Yahoo! with Jerry Yang. His Filo Server Program, written in the C programming language, was the server-side software used to dynamically serve ...

, then students at

Stanford University Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is consider ...

. In 1995, they introduced a

search engine A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a ...

function, called Yahoo! Search, that allowed users to search Yahoo! Directory. it was the first popular search engine on the Web, despite not being a true

Web crawler A Web crawler, sometimes called a spider or spiderbot and often shortened to crawler, is an Internet bot that systematically browses the World Wide Web and that is typically operated by search engines for the purpose of Web indexing (''web spid ...

search engine. They later licensed

Web search engines A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a ...

from other companies. Seeking to provide its own Web search engine results, Yahoo! acquired their own Web search technology. In 2002, they bought

, a "behind the scenes" or OEM search engine provider, whose results are shown on other companies' websites and powered Yahoo! in its earlier days. In 2003, they purchased Overture Services, Inc., which included their owned the

AlltheWeb AlltheWeb (sometimes referred to as FAST or FAST Search) was an Internet search engine that made its debut in mid-1999 and was closed in 2011. It grew out of ''FTP Search'', Tor Egge's doctorate thesis at the Norwegian University of Science and Te ...

and AltaVista search engines. Initially, even though Yahoo! owned multiple search engines, they didn't use them on the main yahoo.com website, but kept using Google's search engine for its results. Starting on April 7, 2003, Yahoo! Search became its own

web crawler A Web crawler, sometimes called a spider or spiderbot and often shortened to crawler, is an Internet bot that systematically browses the World Wide Web and that is typically operated by search engines for the purpose of Web indexing (''web spid ...

-based search engine. They combined the capabilities of search engine companies they had acquired and their prior research into a reinvented crawler called ''Yahoo!''. The new search engine results were included in all of Yahoo's websites that had a web search function. Yahoo! also started to sell the search engine results to other companies, to show on their own websites. Their relationship with Google was terminated at that time, with the former partners becoming each other's main competitors. In October 2007, Yahoo! Search was updated with a more modern appearance in line with the redesigned Yahoo! home page. In addition, ''Search Assist'' was added; which provides real-time query suggestions and related concepts as they are typed. In July 2008, Yahoo! Search announced the introduction of a new service called

Yahoo! Search BOSS Yahoo Search BOSS (Build your Own Search Service) was a Yahoo! Developer Network initiative to provide an open search web services platform. Yahoo discontinued BOSS JSON Search API, BOSS Placefinder API, BOSS Placespotter API and as well BOSS Hos ...

("Build your Own Search Engine"). This service opens the doors for developers to use Yahoo!'s system for indexing information and images and create their own custom search engine. In January 2010, Microsoft announced a deal in which it would take over the functional operation of Yahoo! Search, and set up a joint venture to sell advertising on both Yahoo! Search and Bing known as the Microsoft Search Alliance. A complete transition of all Yahoo! sponsored ad clients to Microsoft adCenter (now

Bing Ads Microsoft Advertising (formerly Bing Ads, Microsoft adCenter and MSN adCenter) is a service that provides pay per click advertising on the Bing, Yahoo!, and DuckDuckGo search engines. In 2021, Microsoft Advertising surpassed US$10 billion in annual ...

) occurred in October 2010. On March 12, 2014, Yahoo! announced a partnership with Yelp to integrate its reviews and user-contributed photos into Yahoo! Search (as Bing had previously done). In November 2014, Mozilla signed a five-year partnership with Yahoo, making Yahoo Search the default search engine for Firefox browsers in the US. In April 2015, the Microsoft partnership was modified, now only requiring Bing results on the "majority" of desktop traffic, opening the ability for Yahoo to enter into non-exclusive deals for search services on mobile platforms and the remainder of desktop traffic. The amendment also gives either company the ability to terminate the contract with four months' notice. In October 2015, Yahoo subsequently reached an agreement with

to provide services to Yahoo Search through the end of 2018, including advertising, search, and image search services. As of October 2019, Yahoo! Search is once again powered by Bing.

International presence

Yahoo! Search also provided their search interface in at least 38 international markets and a variety of available languages. Yahoo! has a presence in Europe, Asia and across the Emerging Markets.

Languages

Arabic Arabic (, ' ; , ' or ) is a Semitic languages, Semitic language spoken primarily across the Arab world.Semitic languages: an international handbook / edited by Stefan Weninger; in collaboration with Geoffrey Khan, Michael P. Streck, Janet C ...

Bulgarian Bulgarian may refer to: * Something of, from, or related to the country of Bulgaria * Bulgarians, a South Slavic ethnic group * Bulgarian language, a Slavic language * Bulgarian alphabet * A citizen of Bulgaria, see Demographics of Bulgaria * Bul ...

Catalan Catalan may refer to: Catalonia From, or related to Catalonia: * Catalan language, a Romance language * Catalans, an ethnic group formed by the people from, or with origins in, Northern or southern Catalonia Places * 13178 Catalan, asteroid #1 ...

Chinese (Simplified) Simplified Chinese characters are standardized Chinese characters used in mainland China, Malaysia and Singapore, as prescribed by the ''Table of General Standard Chinese Characters''. Along with traditional Chinese characters, they are one o ...

Chinese (Traditional) Traditional Chinese characters are one type of standard Chinese character sets of the contemporary written Chinese. The traditional characters had taken shapes since the clerical change and mostly remained in the same structure they took at ...

* Croatian * Czech *

Danish Danish may refer to: * Something of, from, or related to the country of Denmark People * A national or citizen of Denmark, also called a "Dane," see Demographics of Denmark * Culture of Denmark * Danish people or Danes, people with a Danish ance ...

* Dutch *

English English usually refers to: * English language * English people English may also refer to: Peoples, culture, and language * ''English'', an adjective for something of, from, or related to England ** English national ide ...

Estonian Estonian may refer to: * Something of, from, or related to Estonia, a country in the Baltic region in northern Europe * Estonians, people from Estonia, or of Estonian descent * Estonian language * Estonian cuisine * Estonian culture See also

...

* Finnish *

French French (french: français(e), link=no) may refer to: * Something of, from, or related to France ** French language, which originated in France, and its various dialects and accents ** French people, a nation and ethnic group identified with Franc ...

German German(s) may refer to: * Germany (of or related to) **Germania (historical use) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizens of Germany, see also German nationality law **Ger ...

* Greek *

Hebrew Hebrew (; ; ) is a Northwest Semitic language of the Afroasiatic language family. Historically, it is one of the spoken languages of the Israelites and their longest-surviving descendants, the Jews and Samaritans. It was largely preserved ...

* Hungarian * Icelandic *

Indonesian Indonesian is anything of, from, or related to Indonesia, an archipelagic country in Southeast Asia. It may refer to: * Indonesians, citizens of Indonesia ** Native Indonesians, diverse groups of local inhabitants of the archipelago ** Indonesian ...

* Italian * Japanese * Korean * Latvian *

Lithuanian Lithuanian may refer to: * Lithuanians * Lithuanian language * The country of Lithuania * Grand Duchy of Lithuania * Culture of Lithuania * Lithuanian cuisine * Lithuanian Jews as often called "Lithuanians" (''Lita'im'' or ''Litvaks'') by other Jew ...

Malay Malay may refer to: Languages * Malay language or Bahasa Melayu, a major Austronesian language spoken in Indonesia, Malaysia, Brunei and Singapore ** History of the Malay language, the Malay language from the 4th to the 14th century ** Indonesi ...

* Norwegian *

Persian Persian may refer to: * People and things from Iran, historically called ''Persia'' in the English language ** Persians, the majority ethnic group in Iran, not to be conflated with the Iranic peoples ** Persian language, an Iranian language of the ...

Polish Polish may refer to: * Anything from or related to Poland, a country in Europe * Polish language * Poles, people from Poland or of Polish descent * Polish chicken *Polish brothers (Mark Polish and Michael Polish, born 1970), American twin screenwr ...

* Portuguese *

Romanian Romanian may refer to: *anything of, from, or related to the country and nation of Romania **Romanians, an ethnic group **Romanian language, a Romance language ***Romanian dialects, variants of the Romanian language **Romanian cuisine, traditional ...

* Russian *

Serbian Serbian may refer to: * someone or something related to Serbia, a country in Southeastern Europe * someone or something related to the Serbs, a South Slavic people * Serbian language * Serbian names See also

* * * Old Serbian (disambiguat ...

* Slovak *

Slovenian Slovene or Slovenian may refer to: * Something of, from, or related to Slovenia, a country in Central Europe * Slovene language, a South Slavic language mainly spoken in Slovenia * Slovenes The Slovenes, also known as Slovenians ( sl, Sloven ...

* Spanish *

Swedish Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used by ...

* Tagalog *

Thai Thai or THAI may refer to: * Of or from Thailand, a country in Southeast Asia ** Thai people, the dominant ethnic group of Thailand ** Thai language, a Tai-Kadai language spoken mainly in and around Thailand *** Thai script *** Thai (Unicode block ...

Turkish Turkish may refer to: *a Turkic language spoken by the Turks * of or about Turkey ** Turkish language *** Turkish alphabet ** Turkish people, a Turkic ethnic group and nation *** Turkish citizen, a citizen of Turkey *** Turkish communities and mi ...

* Vietnamese

Yahoo Image Search Results Languages

Yahoo Image Search Results in 24 languages *

* Spanish *

* Tagalog *

* Vietnamese *

Chinese Chinese can refer to: * Something related to China * Chinese people, people of Chinese nationality, citizenship, and/or ethnicity **''Zhonghua minzu'', the supra-ethnic concept of the Chinese nation ** List of ethnic groups in China, people of va ...

Traditional Chinese A tradition is a belief or behavior (folk custom) passed down within a group or society with symbolic meaning or special significance with origins in the past. A component of cultural expressions and folklore, common examples include holidays or ...

and

Simplified Chinese Simplification, Simplify, or Simplified may refer to: Mathematics Simplification is the process of replacing a mathematical expression by an equivalent one, that is simpler (usually shorter), for example * Simplification of algebraic expressions, ...

*Other languages

Search results

Yahoo Search indexed and cached the common HTML page formats, as well as several of the more popular file-types, such as

PDF Portable Document Format (PDF), standardized as ISO 32000, is a file format developed by Adobe in 1992 to present documents, including text formatting and images, in a manner independent of application software, hardware, and operating systems. ...

Excel spreadsheet Microsoft Excel is a spreadsheet developed by Microsoft for Microsoft Windows, Windows, macOS, Android (operating system), Android and iOS. It features calculation or computation capabilities, graphing tools, pivot tables, and a macro (comp ...

s, PowerPoint presentations,

Word document Microsoft Word is a word processor, word processing software developed by Microsoft. It was first released on October 25, 1983, under the name ''Multi-Tool Word'' for Xenix systems. Subsequent versions were later written for several other pla ...

s, RSS/XML and plain text files. For some of these supported file-types, Yahoo! Search provided cached links on their search results allowing for viewing of these file-types in standard HTML. Using the Advanced Search interface or Preferences settings, Yahoo Search allowed the customization of search results and enabling of certain settings such as: SafeSearch, Language Selection, Number of results, Domain restrictions, etc. For a Basic and starter guide to Yahoo Search, they also provided a ''Search Basics'' tutorial. In 2005, Yahoo began to provide links to previous versions of pages archived on the

Wayback Machine The Wayback Machine is a digital archive of the World Wide Web founded by the Internet Archive, a nonprofit based in San Francisco, California. Created in 1996 and launched to the public in 2001, it allows the user to go "back in time" and see ...

. In the first week of May 2008, Yahoo launched a new search paradigm called ''Yahoo Glue''.

Selection-based search

On June 20, 2007, Yahoo introduced a selection-based search feature called Yahoo Shortcuts. When activated this selection-based search feature enabled users to invoke search using only their mouse and receive search suggestions in floating windows while remaining on Yahoo properties such as Yahoo Mail. This feature was only active on Yahoo web pages or pages within the

Yahoo Publisher Network The Yahoo! Publisher Network (abbreviated YPN) was an advertising network launched on August 2, 2005 by Yahoo! and effectively closed on April 30, 2010. The service only accepted US-Based publishers. YPN provided cost per click contextual advertisin ...

. Yahoo Shortcuts required the content-owner to modify the underlying HTML of his or her webpage to call out the specific keywords to be enhanced. The technology for context-aware selection-based search on Yahoo pages was first developed by Reiner Kraft.

SearchScan

On May 11, 2008, Yahoo introduced SearchScan. If enabled this add-on/feature enhanced Yahoo Search by automatically alerting users of

viruses A virus is a submicroscopic infectious agent that replicates only inside the living cells of an organism. Viruses infect all life forms, from animals and plants to microorganisms, including bacteria and archaea. Since Dmitri Ivanovsky's 1 ...

spyware Spyware (a portmanteau for spying software) is software with malicious behaviour that aims to gather information about a person or organization and send it to another entity in a way that harms the user—for example, by violating their privac ...

and

spam Spam may refer to: * Spam (food), a canned pork meat product * Spamming, unsolicited or undesired electronic messages ** Email spam, unsolicited, undesired, or illegal email messages ** Messaging spam, spam targeting users of instant messaging ( ...

websites.

Search verticals

Yahoo Search provided the ability to search across numerous vertical properties outside just the Web at large. These included Images, Videos, Local, Shopping,

Yahoo! Answers Yahoo! Answers was a community-driven question-and-answer (Q&A) website or knowledge market owned by Yahoo! where users would ask questions and answer those submitted by others, and upvote them to increase their visibility. Questions were orga ...

, Audio, Directory, Jobs, News, Mobile, Travel and various other services as listed on their ''About Yahoo Search'' page.

References

External links

* {{PHP

Search Searching or search may refer to: Computing technology * Search algorithm, including keyword search ** :Search algorithms * Search and optimization for problem solving in artificial intelligence * Search engine technology, software for findi ...

Multilingual websites Internet search engines IOS software Android (operating system) software Internet properties established in 1995