Yellow Rat Bastard is the flagship establishment in a chain of

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...

retail clothing stores and print magazine owned by Henry Ishay. It specializes in hip hop and

alternative Alternative or alternate may refer to: Arts, entertainment and media * Alternative (''Kamen Rider''), a character in the Japanese TV series ''Kamen Rider Ryuki'' * ''The Alternative'' (film), a 1978 Australian television film * ''The Alternative ...

-style clothing and shoes.

History

Yellow Rat Bastard (YRB), the word YRB was originally developed by

Marc Ecko Marc Louis Ecko (né Milecofsky; August 29, 1972) is an American fashion designer, entrepreneur, and artist. He is the founder and Chief Creative Officer of fashion company Ecko Unlimited. He also founded ''Complex'' magazine in 2002. Early ...

, a former store manager and the space designer of the

store. The idea for the store came from a

Frank Miller Frank Miller (born January 27, 1957) is an American comic book writer, penciller and inker, novelist, screenwriter, film director, and producer known for his comic book stories and graphic novels such as his run on ''Daredevil'' and subsequen ...

comic book called "

Sin City ''Sin City'' is a series of neo-noir comics by American comic book writer-artist Frank Miller. The first story originally appeared in ''Dark Horse Presents Fifth Anniversary Special'' (April 1991), and continued in ''Dark Horse Presents'' #51� ...

"; it had an issue entitled "That Yellow Bastard".

Controversy

In 2008, the store, the related chain and owner Ishay were cited for labor law violations by New York Attorney General

Andrew Cuomo Andrew Mark Cuomo ( ; ; born December 6, 1957) is an American lawyer and politician who served as the 56th governor of New York from 2011 to 2021. A member of the Democratic Party, he was elected to the same position that his father, Mario Cu ...

and entered into $1.4 million settlement paying back wages to more than a thousand employees.Cornered, Yellow Rat Bastard must cough up green to workers, thevillager.com
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Magazine

YRB Magazine started as the stores retail catalog and eventually became a national

print magazine ''Print'' is an American design and culture website that began as ''Print, A Quarterly Journal of the Graphic Arts'', in 1940, and continued publishing a physical edition through the end of 2017 as ''Print''. As a printed publication, ''Print'' ...

established in 1999. The magazine focuses on lifestyle, fashion, music and art. It is responsible for the first print cover appearances for

Alicia Keys Alicia Augello Cook (born January 25, 1981), known professionally as Alicia Keys, is an American singer, songwriter, and pianist. A classically trained pianist, Keys started composing songs when she was 12 and was signed at 15 years old by Col ...

Channing Tatum Channing Matthew Tatum (born April 26, 1980) is an American actor. Tatum made his film debut in the drama ''Coach Carter'' (2005), and had his breakthrough role in the 2006 dance film '' Step Up''. He gained wider attention for his leading rol ...

Kim Kardashian Kimberly Noel Kardashian (formerly West; born October 21, 1980) is an American socialite, media personality, and businesswoman. She first gained media attention as a friend and stylist of Paris Hilton, but received wider notice after the s ...

and Katy Perry. Jonn Nubian currently serves as partner and Managing Editor.

References

External links

Yellow Rat Bastard
Companies based in New York City Shops in New York City {{US-retail-company-stub