YMI Jeans is an American company which manufactures

denim Denim is a sturdy cotton warp-faced textile in which the weft passes under two or more warp threads. This twill weaving produces a diagonal ribbing that distinguishes it from cotton duck. While a denim predecessor known as dungaree has been p ...

jeans. The company is based in Los Angeles, and was founded in 2000 by David Vered, Michael Godigian and Moshe Zaga. In 2012, YMI began manufacturing ''levanta cola'' jeans, which enhance the buttocks. These are designed for

Latina Latina or Latinas most often refers to: * Latinas, a demographic group in the United States * Latino (demonym), a term used in the United States for people with cultural ties to Latin America. *Latin Americans Latina and Latinas may also refer ...

women, and are promoted with the slogan "Wanna Betta Butt?" YMI also makes "Hyper Flex" jeans, "made out of high-stretch fabric for the

athleisure Athleisure is a hybrid style of athletic clothing typically worn as everyday wear. Athleisure outfits can include yoga pants, tights, sneakers, leggings and shorts that look like athletic wear, characterized as "fashionable, dressed-up sweats a ...

market."

References

Jeans by brand Manufacturing companies based in Los Angeles American companies established in 2000 Clothing companies established in 2000 2000 establishments in California Clothing brands of the United States {{Fashion-company-stub