Xpax, launched in 2004, is
Celcom
Celcom Axiata Berhad, DBA Celcom, is the oldest mobile telecommunications provider in Malaysia. Celcom is a member of the Axiata group of companies.
Being one of the very few companies in Malaysia to originally obtain a cellular phone licens ...
Axiata Berhad’s line of prepaid mobile plan. As of December 2017, it served over 6.72 million subscribers, it comprises the majority of Celcom’s 9.56 million total subscriber base
Services
Xpax offers prepaid and mobile internet plans through the Celcom network. It is the first prepaid service to offer
4G LTE
In telecommunications, long-term evolution (LTE) is a standard for wireless broadband communication for mobile devices and data terminals, based on the GSM/EDGE and UMTS/HSPA standards. It improves on those standards' capacity and speed by us ...
connectivity in Malaysia.
Brand
Xpax features two sub-brands. S.O.X. (School of X) is aimed at school children and teens aged 13–17 years. U.O.X. (University of X) is aimed at university and college students aged 17–23 years.
Since 2013, the brand has employed the tagline “Got 4G LTE Time!”.
References
{{Reflist
External links
CelcomXpax
2004 establishments in Malaysia
Celcom