Xigua Video () is a Chinese online video-sharing platform owned by

ByteDance ByteDance Ltd. () is a Chinese internet technology company headquartered in Beijing and incorporated in the Cayman Islands. Founded by Zhang Yiming, Liang Rubo and a team of others in 2012, ByteDance developed the video-sharing social network ...

. Originally serving primarily as a sharing platform for

Toutiao Toutiao (头条, "headlines") or Jinri Toutiao (今日头条, "Today's Headlines") is a Chinese news and information content platform, a core product of the China-based company ByteDance. By analyzing the features of content, users and users' in ...

's user-created

short video Video clips refer to mostly short videos, most of the time called memes, which are short videos of silly jokes and funny clips, most of the time coming from movies or any entertainment videos such as YouTube. The term is also used more loosely to ...

s, Xigua now also produces film and television content. As of June 2020, the platform has 131 million monthly active users.

History

Xigua Video was initially launched as Toutiao Video in May 2016. On June 8, 2017, Toutiao Video officially changed its name to Xigua Video and redesigned its logo. The name "Xigua" means "watermelon" and refers to the Chinese concept of "watermelon-eating crowd" ( zh, labels=no, t=吃瓜群众, p=chīguā qúnzhòng, l=eat melon group congregation), meaning "onlookers who just casually enjoy their melons and watch events unfold without wanting to get involved." On November 25, 2017, Xigua Video established a co-production fund to encourage content creation with an amount of RMB 2 billion. In January 2018, Xigua Live went online. In the same month, Xigua Video launched the first season of online live quiz show ''Millionaire Heroes''. In September 2018, Xigua Video announced plans to develop film and television drama segments. On October 20, 2020, the platform announced at an annual conference that it would invest at least RMB 2 billion to incentivize creators of "middle-form" videos in the coming year.

Partnerships

In April 2020, Xigua Video announced a content cooperation deal with

BBC Studios BBC Studios is a British content company. It is a commercial subsidiary of the BBC that was formed in April 2018 through the merger of the BBC's commercial production arm and the BBC's commercial international distribution arm, BBC Worldwide. ...

to jointly produce two documentaries, ''Hubble: The Wonders of Space Revealed'' and ''Primates,'' and show other BBC Studios content on Xigua. The platform also partnered with the

Discovery Channel Discovery Channel (known as The Discovery Channel from 1985 to 1995, and often referred to as simply Discovery) is an American cable channel owned by Warner Bros. Discovery, a publicly traded company run by CEO David Zaslav. , Discovery Channe ...

to air documentaries such as '' Man vs. Wild'' and ''Life After Chernobyl.'' In April 2020,

Moonbug Entertainment Moonbug Entertainment (also known as just Moonbug, stylised as all-lowercase moonbug) is a British children's media company and multi-channel network headquartered in London, with an overseas office in Los Angeles, United States which create ...

, a London-based company, announced a partnership with Xigua Video, making content from the

Little Baby Bum Little Baby Bum (also known as LBB and LittleBabyBum) is a British children's CGI-animated web series created in 2011 by Cannis Holder and her husband, Derek Holder. The show revolves around Mia, a young girl, her family, peers and a group of ant ...

brand available on the platform in both English and Mandarin.

References

External links

* {{Video digital distribution platforms Android (operating system) software IOS software Freeware Video software ByteDance 2016 establishments in China Video hosting