Xavier Di Petta is an Australian-American internet entrepreneur, music producer, and

internet personality An Internet celebrity (also known as a social media influencer, social media personality, internet personality, or simply influencer) is a celebrity who has acquired or developed their fame and notability through the Internet. The rise of social m ...

. He is currently "Australia's most followed TikToker" with over twenty-million followers. Di Petta has been featured in

The Times ''The Times'' is a British daily national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its current name on 1 January 1788. ''The Times'' and its sister paper ''The Sunday Times'' (fou ...

' 'Top 25 Under 20' and 'The 15 Smartest Teens on the Planet'. Di Petta has amassed followings that exceed 100 million across various social networks.

Early life

Di Petta was born and raised in Shepparton, Victoria, a small Australian town two hours north of

Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...

. At six, he represented Australia in the

Nintendo World Championships The Nintendo World Championships (NWC) is a nationwide video game competition series, organized by Nintendo of America at no particular interval. The first Nintendo World Championships was in 1990, touring 29 American cities, being hosted in L ...

. Di Petta attended the

University of Southern California The University of Southern California (USC, SC, or Southern Cal) is a Private university, private research university in Los Angeles, California, United States. Founded in 1880 by Robert M. Widney, it is the oldest private research university in C ...

. He started a YouTube account back in 2007, which at one point became the 10th most subscribed to channel in Australia. In 2009, Di Petta "found email addresses for YouTube staffers in a lawsuit document and contacted them directly about a new program that allowed him to make money from his videos." Di Petta has curated for

Condé Nast Condé Nast () is a global mass media company founded in 1909 by Condé Montrose Nast, and owned by Advance Publications. Its headquarters are located at One World Trade Center in the Financial District of Lower Manhattan. The company's media ...

, including GQ and

LOVE Love encompasses a range of strong and positive emotional and mental states, from the most sublime virtue or good habit, the deepest Interpersonal relationship, interpersonal affection, to the simplest pleasure. An example of this range of ...

. Di Petta was a speaker at TEDxTeen in May 2015. In 2016, Di Petta stated TikTok (formerly

musical.ly Musical.ly (pronounced "musically"; stylized as musical.ly) was a Chinese social media service headquartered in Shanghai with an American office in Santa Monica, California, on which platform users created and shared short lip-sync videos. The f ...

) is "truly is the next big platform."

Career

In 2012, Di Petta created Fitspiration, designed to help users keep motivated about fitness. The application was the number-one fitness application in the United States, Australia and

New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...

, among others. Di Petta's firm, Swift Fox Labs, works with brands such as NBC, GE and Nike. In July 2013, Di Petta created @EarthPix and @HistoryInPics on Twitter with Kyle Cameron. @EarthPix on Instagram has over 14M followers and is ranked the 113th Most Followed Instagram account. At 17, Di Petta co-founded Social Trends Media; focusing on business development and partnerships. Social Trends Media earned $800,000 in sales in December 2013. In December 2014, All Day Media (formerly Social Trends Media) raised $2,000,000 in venture capital funding. In the summer of 2016, Di Petta met fellow music producer Nick Iavarone in a

USC USC most often refers to: * University of South Carolina, a public research university ** University of South Carolina System, the main university and its satellite campuses **South Carolina Gamecocks, the school athletic program * University of ...

dorm room. The duo released the first single off their EP Liquid Powder under the stage name PARTY SHIRT in 2020, and the pair watched as their debut single “Dancing Tonight” hit No. 1 on the

TikTok TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes. TikTok is an international version ...

pop chart. Since then, the song has been featured in more than 50,000 TikTok videos and has accumulated more than 200 million views. Di Petta and Iavarone are most famous for their series “Fact or Cap,” where they put seemingly simple life hacks to the test to determine if they’re real or fake. Their series earned them the title of "America’s Most Trusted Journalists" by

VICE A vice is a practice, behaviour, or habit generally considered immoral, sinful, criminal, rude, taboo, depraved, degrading, deviant or perverted in the associated society. In more minor usage, vice can refer to a fault, a negative character tra ...

. In November 2022, Di Petta signed with talent agency WME. In September 2023, Di Petta released a cookbook with

Abrams Books Abrams, formerly Harry N. Abrams, Inc. (HNA), is an American publisher of art and illustrated books, children's books, and stationery. The enterprise is a subsidiary of the French publisher La Martinière Groupe. Run by President and CEO Michael ...

alongside Nick Iavarone and Jenn Garbee, titled ''The Party Shirt Cookbook: 100 Recipes for Next-Level Eats''.

References

Living people People from Shepparton Businesspeople from Victoria (state) Australian computer programmers 1996 births {{DEFAULTSORT:Di Petta, Xavier