XXXX Gold is a mid-strength Australian lager manufactured in the state of
Queensland
)
, nickname = Sunshine State
, image_map = Queensland in Australia.svg
, map_caption = Location of Queensland in Australia
, subdivision_type = Country
, subdivision_name = Australia
, established_title = Before federation
, established_ ...
,
Australia
Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
, by
Castlemaine Perkins
Castlemaine Perkins is a brewery at 185 Milton Road, Milton, Brisbane, Queensland, Australia. It is a wholly owned entity of the Japanese-controlled Lion company. Operations began in 1878 and continue today. Castlemaine Perkins is the home of t ...
, and it is one of Australia's most popular beers. XXXX Gold is also produced in the
Boag's Brewery
Boag's Brewery (J. Boag & Son) is an Australian brewery company founded in 1883 by James Boag and his son, also named James, in Launceston, Tasmania, Australia. It is now owned by Lion, a Trans-Tasman subsidiary company of Japanese beverage co ...
in
Launceston, Tasmania
Launceston () or () is a city in the north of Tasmania, Australia, at the confluence of the North Esk and South Esk rivers where they become the Tamar River (kanamaluka). As of 2021, Launceston has a population of 87,645. Material was copied ...
. XXXX Gold is a sponsor of the
Queensland Bulls
The Queensland cricket team or the Queensland Bulls is the Brisbane-based Queensland representative cricket side in Australia's domestic cricket tournaments:
*Sheffield Shield: four-day matches with first-class status, since the 1926–27 sea ...
and the Queensland, South Australian, Australian Capital Territory and Northern Territory Cricket Associations. XXXX Gold previously sponsored the Australian V8
Supercars Championship
The Supercars Championship is a touring car racing category in Australia, running as an International Series under Fédération Internationale de l'Automobile (FIA) regulations, governing the sport.
Supercars events take place in all Australian ...
Series from 2008 to 2011, as well as the
Professional Bull Riders
The Professional Bull Riders, Inc. (PBR) is an international professional bull riding organization based in Pueblo, Colorado, United States. In the U.S., PBR events have been televised on CBS and CBS Sports Network since 2012. In 2013, the ...
' (PBR) Australian branch. XXXX Gold has sponsored the
Brisbane Lions
The Brisbane Lions is a professional Australian rules football club based in Brisbane, Queensland, that plays in the Australian Football League (AFL).
The club was formed in late 1996 via a merger of the Melbourne-based 1883 foundation VFL c ...
since 2017 (shorts sponsor 2017–2018), and it remains one of the few active XXXX sponsorships.
History
Victoria Bitter
Victoria Bitter (VB) is a lager produced by Carlton & United Breweries, a subsidiary of Asahi, in Melbourne, Victoria. It was first and brewed by Thomas Aitken at Victoria Brewery in 1854 and is one of the best selling beers in Australia.
Hi ...
has held the highest market share of all
beer
Beer is one of the oldest and the most widely consumed type of alcoholic drink in the world, and the third most popular drink overall after water and tea. It is produced by the brewing and fermentation of starches, mainly derived from ce ...
sold in
Australia
Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
for more than two decades. However, in 2012, this mantle passed to the
Lion Nathan
Lion is an alcoholic beverage company that operates in Australia and New Zealand, and a subsidiary of Japanese beverage conglomerate Kirin. It produces and markets a range of beer and cider in Australia, and wine in New Zealand and the Unite ...
's Queensland XXXX Gold.
Lion Nathan
Lion is an alcoholic beverage company that operates in Australia and New Zealand, and a subsidiary of Japanese beverage conglomerate Kirin. It produces and markets a range of beer and cider in Australia, and wine in New Zealand and the Unite ...
passed the mantle back to
Victoria Bitter
Victoria Bitter (VB) is a lager produced by Carlton & United Breweries, a subsidiary of Asahi, in Melbourne, Victoria. It was first and brewed by Thomas Aitken at Victoria Brewery in 1854 and is one of the best selling beers in Australia.
Hi ...
in 2013. In March 2012, XXXX GOLD obtained a three-year lease on the
Pumpkin Island
Pumpkin Island is a privately owned island in Keppel Bay on the southern Great Barrier Reef in Australia.Great Barrier Reef
The Great Barrier Reef is the world's largest coral reef system composed of over 2,900 individual reefs and 900 islands stretching for over over an area of approximately . The reef is located in the Coral Sea, off the coast of Queensland, ...
cricket
Cricket is a bat-and-ball game played between two teams of eleven players on a field at the centre of which is a pitch with a wicket at each end, each comprising two bails balanced on three stumps. The batting side scores runs by striki ...
players from
Australia
Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
,
England
England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...
and the
West Indies
The West Indies is a subregion of North America, surrounded by the North Atlantic Ocean and the Caribbean Sea that includes 13 independent island countries and 18 dependencies and other territories in three major archipelagos: the Greater A ...
such as
Allan Border
Allan Robert Border (born 27 July 1955) is an Australian cricket commentator and former international cricketer. A batsman, Border was for many years the captain of the Australian team. His playing nickname was "A.B.". He played 156 Test ma ...
,
Graham Gooch
Graham Alan Gooch, (born 23 July 1953) is a former English first-class cricketer who captained Essex and England. He was one of the most successful international batsmen of his generation, and through a career spanning from 1973 until 2000, h ...
,
Courtney Walsh
Courtney Andrew Walsh OJ (born 30 October 1962) is a former Jamaican cricketer who represented the West Indies from 1984 to 2001, captaining the West Indies in 22 Test matches. He is a fast bowler and considered one of the all-time greats, best ...
and
Sir Viv Richards
Sir Isaac Vivian Alexander Richards (born 7 March 1952) is an Antiguan retired cricketer who represented the West Indies cricket team between 1974 and 1991. Batting generally at number three in a dominant West Indies side, Richards is widely ...
The Australian
''The Australian'', with its Saturday edition, ''The Weekend Australian'', is a broadsheet newspaper published by News Corp Australia since 14 July 1964.Bruns, Axel. "3.1. The active audience: Transforming journalism from gatekeeping to gatew ...
, 27 September 2006
See also
*
Australian pub
An Australian pub or hotel is a public house or pub for short, in Australia, and is an establishment licensed to serve alcoholic drinks for consumption on the premises. They may also provide other services, such as entertainment, meals and ...
*
Beer in Australia
Beer arrived in Australia at the beginning of British colonisation. In 2004 Australia was ranked fourth internationally in per capita beer consumption, at around 110 litres per year;
*
List of breweries in Australia
Beer production in Australia has traditionally been dominated by regional producers. Since the 1980s, there have been a steady stream of takeovers and amalgamations, and now the two major producers (who were once Australian-owned) are Carlton & U ...