XOXO is an American contemporary clothing brand, owned by

Kellwood Company Kellwood Apparel is an American apparel manufacturer. Founded in 1961, Kellwood's portfolio of Women's, Juniors and Girls apparel includes: Parker, Devlin, Briggs NY, Democracy, Jax, Rewind and My Michelle, as well as licensed brands. Kellwood be ...

. XOXO is targeted towards the teenage and young adult females demographic.

History

It was started by Gregg and Lynne Fiene in 1991 along with their partners, Marc and Michelle Bohbot. The brand includes apparel and accessories, including

handbag A handbag, commonly known as a purse or pocketbook in North American English, is a handled medium-to-large bag used to carry personal items. Purse, handbag or pouch The term "purse" originally referred to a small bag for holding coins. In many ...

sunglasses Sunglasses or sun glasses (informally called shades or sunnies; more names below) are a form of protective eyewear designed primarily to prevent bright sunlight and high-energy visible light from damaging or discomforting the eyes. They can s ...

, belts, and

jewelry Jewellery ( UK) or jewelry (U.S.) consists of decorative items worn for personal adornment, such as brooches, rings, necklaces, earrings, pendants, bracelets, and cufflinks. Jewellery may be attached to the body or the clothes. From a western ...

. The partners sold the company to Aris Industries in 1999, who sold it to Global Brand Holdings in 2003. Rights to the brand were later licensed to Kellwood.

References

External links

* Bags (fashion) Clothing brands of the United States American companies established in 1991 Eyewear brands of the United States 1990s fashion 2000s fashion 2010s fashion {{fashion-stub