XOX Malaysia launched in 2005, XOX Berhad (previously known as XOX MOBILE) is a Malaysian technology corporation. The company began as a telecommunication company and launched its first prepaid SIM card in 2009, and was the first Malaysian Mobile Virtual Network Operator (MNVO) to be listed on Bursa Malaysia in 2011. Currently their mobile services are marketed under ONEXOX brand and has approximately 2.5 million subscribers.

History

2009 – 2019: Launch, Expansions and Partnerships

Telecommunication

In January 2009, XOX launched its first prepaid SIM card. A Hybrid Plan (Prepaid + Postpaid) was later introduced in the second half of 2010. In 2012, XOX launched its SIM-FREE subscription plan which was followed by the #PrepaidPlus plan known as ‘XOX-Voopee’ in 2013. In April 2016, the plan was then discontinued and was replaced by ONEXOX Prepaid as part of the efforts to consolidate product divisions.

As An Official Mobile Technology Partner

In 2013, XOX was appointed by the Penang State Government Information Division as the official Mobile Technology Partner. A year later, the Badminton Association Malaysia (BAM) appointed XOX as its official Mobile Technology Partner. The brand launched 'XOX-Voopee' SIM-FREE subscription plan in 2012 followed by the launching of #prepaidplus in 2013 which was then discontinued in April 2016 and replaced with ONEXOX prepaid as part of product consolidation. Appointed as official Mobile Technology partner for Penang State Government Information Division in 2013. In 2014, XOX MOBILE was signed as the Official Mobile Technology Partner for Badminton Association Malaysia (BAM). The brand then launched "Season Pass" in the same year. In February 2016, XOX Mobile signed badminton player Dato Lee Chong Wei as its ambassador. XOX partnered with Galaxy to bring in entertainment such as Hong Kong singer

Eason Chan Eason Chan Yick Shun (born 27 July 1974) is a Hong Kong singer and actor. Chan was ranked sixth in the 2013 Forbes China Celebrity Top 100 List. In 2006 Chan's Cantonese album ''U87'' was named one of ''Time'' magazine's "Five Asian Albums W ...

‘Another Eason’s Life in Malaysia’ on 28 February 2016, South Korean singer Jung Ji-Hoon (known as Rain) ‘ The Squall World Tour 2016’ on 21 May 2016, Hong Kong

Cantopop Cantopop (a contraction of "Cantonese pop music") or HK-pop (short for "Hong Kong pop music") is a genre of pop music written in standard Chinese and sung in Cantonese. Cantopop is also used to refer to the cultural context of its production ...

singer

Sammi Cheng Sammi Cheng Sau-man (; born 19 August 1972) is a Hong Kong singer and actress. She is considered one of the most prominent female singers in Hong Kong, with album sales of over million copies throughout Asia. Most notably in the 1990s, she was dub ...

‘Touch Mi World Tour 2016’ on 26 & 27 May 2016 and ‘Hill雄群星汇’ on 18 June 2016. In April, XOX MOBILE announced its collaboration with Johor Southern Tigers (JST), and the brand launched a limited edition Southern Tigers Club Prepaid starter pack to keep fan clubs more updated on club happenings. Subsequently, XOX MOBILE has signed on as Main Sponsor of Petaling Badminton Club (PBC) and continues to support the development of new badminton talents.

2017-2019: Launch of products ONEXOX Black and XOX eSIM

From 2017 to 2019, XOX MOBILE developed and launched ONEXOX Black in 2018 and XOX eSIM in 2019. All new products include XOX MOBILE's feature called #BURNPROOF, whichautomatically carries forward unused data, minutes and SMS and no forfeiting. In 2018, XOX MOBILE expanded its operation in Indonesia by having a joint venture agreement with Perkumpulan Nahdlatul Ulama (PBNU), EH Integrated Systems Sdn Bhd and PT Nusantara Digital Telekomunikasi. The new company known as PT Nusantara Mobile Telecommunication will focus on telecommunications and telecommunication services, mobile application services (Voopee) and e-wallet services in Indonesia. In 2019, XOX MOBILE launched Malaysia's first fully digitized XOX eSIM, an embedded SIM technology.

Marketing and activities

XOX FA Cup Final 2015 XOX MOBILE was title sponsor of the 2015

Football Association of Malaysia The Football Association of Malaysia (FAM, ms, Persatuan Bola Sepak Malaysia) is the national governing body of football in Malaysia responsible for organising the Malaysia national football team within the country. The Football Association of ...

FA Cup. 2016 Olympic Reward #WiraMalaysia In conjunction of Malaysian Olympic Medallist returning from Rio 2016 Olympics Game (Brazil), XOX MOBILE dedicated cash rewards to the Olympic Game Medalists and their Coaches as an appreciation for their effort and performance, totalling RM315,000. 2017 to 2019 Malaysian Cub Prix XOX MOBILE is one of the main sponsor for

Malaysian Cub Prix The Malaysian Cub Prix Championship is a national-level underbone or moped racing series for motorcycles with displacements from 100 to 150cc. The tournament is a grassroots developer with the main objective of discovering and developing Malaysia ...

from 2017 until now. It is an effort to nurture young Malaysian talented riders to future world champions. 2019 ONEXOX TKKR SAG Team In 2019, XOX MOBILE made a partnership with ONEXOX TKKR SAG Team, a Malaysian-Spanish motorcycle racing team who are competing in 4 events in 2019 which are

, FIM ARRC, FIM CEV Repsol and FIM Moto2.

Awards

XOX MOBILE has won several awards including: * The ‘BrandLaureate Master Class’s Award 2013 Emerging Telco of the Year’. * The BrandLaureate President's Award 2016 Innovation for Mobile Network Operator – XOX MOBILE Season Pass. *Master Class Awards: Emerging Telco Of The Year *Best MVNO of the Year, Mobile Business Excellence Award 2018. *Best Package of Business, Mobile Business Excellence Award 2018.

References

{{DEFAULTSORT:Xox Mobile virtual network operators Telecommunications companies of Malaysia Mobile phone companies of Malaysia Companies established in 2005 2005 establishments in Malaysia Companies listed on ACE Market