XHRCA-FM is a radio station serving the Comarca Lagunera of Torreón, Coahuila and Gómez Palacio, Durango. Broadcasting on 102.7 FM, XHRCA is owned by

Multimedios Radio Multimedios Radio is the radio division of Grupo Multimedios, operating 31 radio stations in northern and central Mexico. Multimedios traces its history to the founding of XEAW-AM in the late 1930s. Stations Monterrey, Nuevo León Multime ...

and carries a Regional Mexican format known as La Ke Buena 102.7 FM.

History

The concession for XERCA-AM was awarded in April 1952 to Radio Torreón, S.A. The station was known as XEOB-AM—the second station to use the call letters in the Comarca Lagunera, after a previous station in

Gómez Palacio Gómez (frequently anglicized as Gomez) is a common Spanish patronymic surname meaning "son of Gome". The Portuguese and Old Galician version is Gomes, while the Catalan form is Gomis. The given name ''Gome'' is derived from the Visigothic word ...

—and operated on 1490 kHz. The original concessionaire was Clemente Serna Martínez, founder of Radio Programas de México. The station changed its call letters to XETAA-AM in 1965, complementing then-sisters XETB and XETC, and moved down the dial to 920 kHz in 1966. In 1992, XETAA was transferred to Promotora Radiofónica de la Laguna. Two years later, it became an AM-FM combo, one of 80 authorized at the time, with the sign-on of XHTAA-FM 102.7. In 1998, the callsigns were changed to XERCA-AM and XHRCA-FM (the latter previously used by Mexico City station XHFAJ-FM). In 2015, XHRCA and 24 other radio stations were folded into Grupo Radio Centro, a business owned by the same family as GRM. On October 29, 2019,

assumed operational control of XHRCA and relaunched it as FM Tú with an urban format, similar to

XHFMTU-FM XHFMTU-FM is a radio station in Monterrey, Nuevo León. Broadcasting on 103.7 FM, XHFMTU is owned by Multimedios Radio and carries a Top 40 format known as FMTU. XHFMTU-FM broadcasts in HD and is authorized to carry three subchannels: *HD1 is ...

in Monterrey. On January 8, 2020, the station presented the Federal Telecommunications Institute with the surrender of its 5,000-watt AM facility in Gómez Palacio, remaining on FM only.RPC: #046803 AM Surrender — XHRCA-FM
/ref> The station relaunced with the Ke Buena franchise format on September 17, 2023, at the same time as XHFMTU.

References

External links

Radio stations in Coahuila Radio stations in the Comarca Lagunera Multimedios Radio 1952 establishments in Mexico Radio stations established in 1952 {{Coahuila-radio-station-stub