XHMMS-FM is a radio station on
97.9 FM in
Mazatlán,
Sinaloa
Sinaloa (), officially the Estado Libre y Soberano de Sinaloa ( en, Free and Sovereign State of Sinaloa), is one of the 31 states which, along with Mexico City, comprise the Administrative divisions of Mexico, Federal Entities of Mexico. It is d ...
. It carries the FM Globo romantic format from
MVS Radio.
History
XEMMS-AM 1000 received its concession on April 10, 1987. The 1 kW daytimer was operated by
Grupo ACIR
Grupo ACIR is a Mexican media company specializing in the operation of radio stations. It was established in 1965. ACIR is an acronym for ''Asociación de Concesionarios Independientes de Radio'' (Association of Independent Radio Concessionaires).
...
and known as Radio ACIR before changing to an oldies format under its Radio Felicidad brand.
In 2009 MegaRadio began operating the station. Initially, it retained the oldies format under the name "Tu Recuerdo" (Your Memory), but the station soon became a franchise of the Ke buena
Regional Mexican
Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mexico ...
format from
Televisa Radio.
It was authorized to move to FM in 2011. In 2018, Ke Buena moved to
XHST-FM 94.7, and XHMMS-FM became La Bestia Grupera.
RSN took over operation on March 30, 2020, with the FM Globo romantic format from
MVS Radio.
References
Radio stations in Sinaloa
Radio stations established in 1987
1987 establishments in Mexico
{{Sinaloa-radio-station-stub