XHHLL-FM is a radio station in

Hermosillo Hermosillo (), formerly called Pitic (as in ''Santísima Trinidad del Pitic'' and ''Presidio del Pitic''), is a city located in the center of the northwestern Mexican state of Sonora. It is the municipal seat of the Hermosillo Municipality, Her ...

Sonora Sonora (), officially Estado Libre y Soberano de Sonora ( en, Free and Sovereign State of Sonora), is one of the 31 states which, along with Mexico City, comprise the Administrative divisions of Mexico, Federal Entities of Mexico. The state is d ...

, Mexico. Broadcasting on

90.7 FM The following radio broadcasting, radio stations broadcast on FM broadcasting, FM frequency 90.7 MHz: Argentina * Asunción (radio station), Asunción in Arroyo Seco, Santa Fe * Cadena 3 (Argentine radio station), Cadena 3 Río Cuarto in Rí ...

, XHHLL is owned by

Grupo Imagen Grupo Imagen is a Mexican media conglomerate, part of Grupo Empresarial Ángeles. History Grupo Imagen traces its roots to the foundation of XEDA-AM in June 1936. This station was acquired by José Luis Fernández Soto in 1962, and in the same y ...

and carries a

grupera Grupera (also known as Grupero or Onda Grupera) is a genre of Regional Mexican music. It reached the height of its popularity in the 1990s, especially in rural areas. The music has roots in the rock groups of the 1960s, but today generally consis ...

format known as La Kaliente.

History

XHHLL received its concession on December 11, 1990, and signed on December 21. It was owned by Radio S.A. subsidiary Radio Alma, S.A.; the group launched “Energía Digital”, an adult contemporary format. On September 13, 1993, the station flipped to grupera as "La Kaliente 90.7", a format it maintains to this day. XHHLL was sold to Grupo Imagen in 2006. The station was authorized in March 2019 to operate in

HD Radio HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...

and in August 2019 to add

Imagen Radio XEDA (branded as Imagen Radio) is a Spanish-language talk radio station in Mexico City owned by Grupo Imagen. XEDA is the flagship station of the Imagen Radio network which is available to other Mexican cities through Imagen's owned-and-operated s ...

programming as its HD2 subchannel.RPC: XIX Sesión Ordinaria del Pleno
August 28, 2019

References

Radio stations in Sonora Mass media in Hermosillo Grupo Imagen {{Sonora-radio-station-stub