XHEIM-FM
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XHEIM-FM is a radio station on
91.3 FM The following radio broadcasting, radio stations broadcast on FM broadcasting, FM frequency 91.3 MHz: Argentina * LRS928 in Esperanza, Santa Fe * Aire Libre in Rosario, Santa Fe * Radio María in Buenos Aires * Radio María in General La Mad ...
in
Saltillo Saltillo () is the capital and largest city of the northeastern Mexican state of Coahuila and is also the municipal seat of the municipality of the same name. Mexico City, Monterrey, and Saltillo are all connected by a major railroad and highwa ...
,
Coahuila Coahuila (), formally Coahuila de Zaragoza (), officially the Free and Sovereign State of Coahuila de Zaragoza ( es, Estado Libre y Soberano de Coahuila de Zaragoza), is one of the 32 states of Mexico. Coahuila borders the Mexican states of N ...
, Mexico. The station is owned by Capital Media and operated by Grupo Región as Región 91.3 FM with a Regional Mexican format.


History

XEIM-AM received its concession on October 1, 1986. Owned by Emma Graciela Ibarra Calderón, it broadcast on 810 kHz with 1 kW day. Ownership continued to evolve, with a transfer to
Grupo ACIR Grupo ACIR is a Mexican media company specializing in the operation of radio stations. It was established in 1965. ACIR is an acronym for ''Asociación de Concesionarios Independientes de Radio'' (Association of Independent Radio Concessionaires). ...
(XEIM, S.A. de C.V.), which had already been representing the station and supplying its programs, in 1996 and later to Radiorama. In 2011, operation was transferred to Voler, S.A. de C.V., which sold its stations to CapitalMedia in 2015 (though Capital had been operating them for some time). It was authorized in 2011 for a migration to the FM band and in 2016 for a relocation of its transmitter. In August 2019, the station changed names to La Loca, dropping the Capital Máxima brand but remaining under Capital operation. The grupera format was dropped altogether on January 27, 2020 as the station flipped to romantic. On July 29, 2020, it was revealed that David Aguillón, a former PRI political figure, would lease Capital's four Coahuila radio stations; the formation of Grupo Región was formally announced on September 14.


References

Radio stations in Coahuila Radio stations established in 1986 Mass media in Saltillo {{Coahuila-radio-station-stub