XHBH-FM 98.5 is a radio station in

Hermosillo Hermosillo (), formerly called Pitic (as in ''Santísima Trinidad del Pitic'' and ''Presidio del Pitic''), is a city located in the center of the northwestern Mexican state of Sonora. It is the municipal seat of the Hermosillo municipality, the ...

, Sonora,

Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...

. It carries the

La Mejor {{primary sources, date=December 2011 MVS Radio are a group of four international Spanish-language radio networks owned by the mass media conglomerate MVS Comunicaciones. The group of radio networks consists of Exa FM, La Mejor, FM Globo and MVS No ...

national format from

MVS Radio {{primary sources, date=December 2011 MVS Radio are a group of four international Spanish-language radio networks owned by the mass media conglomerate MVS Comunicaciones. The group of radio networks consists of Exa FM, La Mejor, FM Globo and MVS No ...

History

XEBH-AM was the first radio station in Hermosillo. It came to air on November 20, 1935, inaugurated by Governor Ramón Ramos. The 500-watt station initially broadcast on 930 kHz and was soon joined by shortwave simulcast XEBR on 11,820 kHz. The first concessionaire was Carlos G. Balderrama. By the 1960s, XEBH had moved down the dial to 920. It was owned by Radiodifusores de Sonora, S. de R.L., the concessionaire for the station until it was sold to MVS in 1994. The station added an FM combo in 1994, XHBH-FM 98.5. In the 2000s, it moved to 590 kHz as part of a swap with XEHQ, then on 590. In 2001, MVS introduced its

Exa FM {{primary sources, date=December 2011 MVS Radio are a group of four international Spanish-language radio networks owned by the mass media conglomerate MVS Comunicaciones. The group of radio networks consists of Exa FM, La Mejor, FM Globo and MVS No ...

pop format to Hermosillo. Along with a number of other Exa FM stations nationwide, XEBH-XHBH became XEXA-XHEXA; eventually, the XHEXA-FM call sign exclusively moved to Mexico City 104.9 and the XEBH-XHBH call signs were restored. In 2005, the station changed to grupera as La Mejor. The AM frequency was surrendered by MVS Radio to the IFT effective September 14, 2017.RPC: #023360 Surrender of AM Frequency - XHBH-FM
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References

Radio stations in Sonora Radio stations established in 1935 MVS Radio {{Sonora-radio-station-stub