Wrigley's Spearmint is a brand of

Wrigley's The Wm. Wrigley Jr. Company, known as the Wrigley Company, is an American multinational chewing gum (Wrigley's gum) company, based in the Global Innovation Center (GIC) in Goose Island, Chicago, Illinois. Wrigley's is wholly owned by Mars, In ...

chewing gum. Wrigley's launched the brand in 1893, and markets the gum as its ''classic'' brand, although the company's brand

Juicy Fruit Juicy Fruit is an American brand of chewing gum made by the Wrigley Company, a U.S. company that since 2008 has been a subsidiary of the privately held Mars, Incorporated. It was introduced in 1893, and in the 21st century the brand name is rec ...

has been on the market slightly longer. As the name implies, the gum is flavored with the

spearmint Spearmint, also known as garden mint, common mint, lamb mint and mackerel mint, is a species of mint, ''Mentha spicata'' (, native to Europe and southern temperate Asia, extending from Ireland in the west to southern China in the east. It is nat ...

plant. Gum was originally marketed by being given away free with the purchase of baking soda. It became so popular that it was then eventually sold separately as a desired commodity. In 2004, it was relaunched in the United States and United Kingdom, with the slogan "even better, longer lasting". Another advertising campaign was "some call it a spear, some call it an arrow." The spear/arrow has been a constant in the brand's advertising, as has been the mint leaf motif. The gum was traditionally grey/beige in color, almost the same color as Juicy Fruit and

Doublemint Doublemint is a variety of chewing gum made by the Wrigley Company; according to early advertisements, it is "double strength" peppermint flavored. It was launched in the United States in 1914, and has had variable market share since then. The ...

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* Products introduced in 1893 Chewing gum Wrigley Company brands {{confection-stub