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Adobe Workfront is a
Lehi, Utah Lehi ( ) is a city in Utah County, Utah, United States. It is named after Lehi, a prophet in the Book of Mormon. The population was 75,907 at the 2020 census, up from 47,407 in 2010. The rapid growth in Lehi is due, in part, to the rapid develo ...
-based software company that develops web-based work management and
project management software Project management software (PMS) has the capacity to help plan, organize, and manage resource tools and develop resource estimates. Depending on the sophistication of the software, it can manage estimation and planning, scheduling, cost control an ...
that features enterprise work management, issue tracking, document management, time tracking and portfolio management. The company was founded in 2001 by Scott Johnson. Workfront ha
1000
employees and approximately 4,000 customers with offices in the United States and
EMEA EMEA is a shorthand designation meaning Europe, the Middle East and Africa. The acronym is used by institutions and governments, as well as in marketing and business when referring to this region: it is a shorthand way of referencing the two ...
. In 2015, the company was renamed from AtTask to Workfront and opened a new headquarters in Utah. Workfront’s customers include companies such as
Cars.com Cars.com is an automotive classified website focused on the United States that launched in June 1998 and now is the second largest automotive classified site. Its headquarters are located in Chicago, Illinois. History A 2003 ''Library Journal' ...
,
Cisco Systems Cisco Systems, Inc., commonly known as Cisco, is an American-based multinational corporation, multinational digital communications technology conglomerate (company), conglomerate corporation headquartered in San Jose, California. Cisco develo ...
,
Comcast Comcast Corporation (formerly known as American Cable Systems and Comcast Holdings),Before the AT&T merger in 2001, the parent company was Comcast Holdings Corporation. Comcast Holdings Corporation now refers to a subsidiary of Comcast Corpora ...
,
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and
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. The company’s software has been implemented by Emerson and the State of Arkansas court system to standardize project management process including collaboration and document control. On November 9, 2020,
Adobe Inc Adobe Inc. ( ), originally called Adobe Systems Incorporated, is an American multinational computer software company incorporated in Delaware and headquartered in San Jose, California. It has historically specialized in software for the crea ...
announced it would acquire Workfront for $1.5 billion USD. The acquisition closed on December 7, 2020.


History

In 2001, entrepreneur Scott Johnson had an idea for a software package that would allow companies to better manage workflow and communication. After building a workable version of his software, he founded AtTask, along with Abe Knell, Jason Fletcher and Nate Bowler. In July 2001, AtTask released @task, a project management tool designed for businesses. The nascent company was boot-strapped and funded in part by second mortgages Johnson, Fletcher and Bowler took out on their homes. Johnson decided to completely rewrite the company's project management platform in 2003. The rewritten version of @task was finished and released in 2006. Joseph Cardenas joined AtTask’s board of directors in April 2007. Prior to joining AtTask, Cardenas served as a partner at Counterpoint Advisers and CIO of
Salesforce.com Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, an ...
. In June 2007, AtTask received $7 million in funding from OpenView Venture Partners. The $7 million investment equaled more than twice AtTask's 2006 revenue. OpenView's investment was the first outside investment accepted by AtTask. OpenView invested an additional $6.5 million in December 2009. In 2011, Eric Morgan replaced founder Scott Johnson as president and
CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
of AtTask. Johnson became chairman of AtTask. In November 2012, AtTask raised $17 million in
venture capital Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to startups, early-stage, and emerging companies that have been deemed to have high growth potential or which ha ...
in a funding round led by Greenspring Associates. The company raised an additional $38 million in a January 2014 funding round led by JMI Equity. The 2014 funding round was their fourth and included an additional investment by Greenspring Associations. The company announced a 50 percent year-over-year subscription growth rate. In 2015, AtTask was renamed to Workfront. Workfront raised a $33 million Series E funding led by JMI Equity along with investments from Greenspring Global Partners and Atlas Peak in 2015. The company has raised a total of $95 million in venture capital to date. In that same year, Workfront acquired online proofing vendor and partner ProofHQ, a London-based provider of online proofing software. The acquisition integrated over 350 joint clients between the two companies, however, ProofHQ continues to be sold separately. Workfront developed a
Game of Thrones ''Game of Thrones'' is an American fantasy drama television series created by David Benioff and D. B. Weiss for HBO. It is an adaptation of ''A Song of Ice and Fire'', a series of fantasy novels by George R. R. Martin, the first ...
-themed
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for mobile phone etiquette, which used humor to show statistics of the most common office communication pitfalls and office attitudes toward common witnessed behaviors. The concept was built upon the “seven houses” of the workplace: multitasking, awkwardness, carelessness, courtesy, over-calling, non-communication and obliviousness. In 2014, the company received a B2B Oscar for Best Call to Action for its humorous video, “The Working Dead.” On July 5, 2016, Workfront announced that Alex Shootman would serve as CEO. That same year, the company was named to ''
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'' inaugural Cloud 100 List and included on the
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list for the fourth consecutive year. On August 6, 2020, the company issue
a new commissioned study
conducted by Forrester Consulting on behalf of Workfront quantifying the Total Economic Impact™ (TEI) and benefits of Workfront. Following comprehensive interviews with Workfront customers and extensive financial analysis, Forrester found that enterprise organizations using Workfront obtained a return on investment of 285% over three years. Later that month, on Aug. 18, 2020, Workfront introduced two new applications

which gives companies the ability to set and communicate clear objectives, and keep teams and individuals aligned and focused on the right work to achieve the right outcomes, an

which enables business leaders to create and compare multiple work management plans to ensure people and resources are deployed effectively to achieve results.


Stress in the workplace study

Workfront conducted a survey that showed top causes for workplace stress were excessive workloads and competing deadlines, a lack of communication and visibility into the work done by others on the team and poor access to resources to complete work. The survey showed that among the 526 marketing professionals, four out of five employees experienced burn out and 73 percent expected a rise in work stress levels. In addition to stress, 72 percent of the industry professionals reported office tension as a contributor to stress levels and that they were overloaded and understaffed. Those surveyed believed that employers could remedy their stress by providing structures and tools to create a support system, having more involvement in decision-making and more contact with management, and implementing training on how to productively structure the work day.


Workplace productivity study

In 2014, Workfront conducted a study on workplace productivity and found that American employees on average only spend 45 percent of their work time on what they were hired to do. The 2,000 survey participants, listed inefficient meetings and excessive emails as interruptions. Another 36 percent reported that a lack of process keeps them from completing their responsibilities and 35 percent mentioned excessive oversight. The study discovered that 81 percent of those surveyed experienced workplace conflict with other departments, groups, teams, or co-workers which resulted in loss of productivity.


UK office workers studies

In 2015, a study conducted by Workfront on UK office workers, found that those working as marketers were the hardest working, the study also found that these workers were more likely to suffer from digital-overload. Another survey of 2,500 UK office workers examined the differences in skill-sets and attitudes between different generations of workers. The study found that
Millennials Millennials, also known as Generation Y or Gen Y, are the Western demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000 ...
complained the most, but were seen as the most tech savvy. The study also found that members of
Generation X Generation X (or Gen X for short) is the Western world, Western demographic Cohort (statistics), cohort following the baby boomers and preceding the millennials. Researchers and popular media use the mid-to-late 1960s as starting birth years a ...
were viewed as the hardest workers, most helpful and best troubleshooters.


State of Work report

2015-2016 In 2016, Workfront conducted a State of Enterprise Work Report that found American marketers who work at large companies spent only 39 percent of their work time doing the job they were hired for. The 606 participants cited meetings, excessive oversight, emails and administrative tasks as key obstacles kept them from performing their primary role. The survey also found that 84 percent of respondents loved their jobs despite working a slightly longer than average workweek and taking shorter lunches than their non-marketing counterparts. Workfront also conducted a nearly identical study in the U.K. with very similar results. 2017-2018 The 2017-2018 State of Work Report found that knowledge workers continue to be thwarted by tools and practices that are intended to facilitate productivity and collaboration. Wasteful meetings and excessive emails topped the list of productivity killers, forcing workers to spend less than half of their time on the work they were actually hired to do. Results were similar among workers surveyed in the UK. 2018-2019 The 2018-2019 State of Work Report which surveyed over 2,000 knowledge workers in the U.S. and the UK found that workers are struggling to innovate even though it is regularly asked of them. Email and meetings are preventing workers from getting work done; only 40% of their workday is spent on primary tasks. Workers believe automation will help them spend more time on work that matters, although 48% of workers say they know people who have already lost jobs due to automation.


Software

Workfront provides a
software-as-a-service Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software. SaaS is cons ...
platform for enterprise workflow management, project and portfolio management, resource management and individual task management. Workfront's platform automates and repeatable processes and allows users to manage financial information and create reports. The platform is used for task management and has tools for document management, workflows, reports, dashboards and approvals. The Workfront Enterprise Work Cloud is a project management tool used to increase productivity and visibility. The platform is used by global enterprises such as
Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
,
Tommy Hilfiger Thomas Jacob Hilfiger ( /hɪlˈfɪgər/; born March 24, 1951) is an American fashion designer and the founder of Tommy Hilfiger Corporation. After starting his career by co-founding a chain of jeans/fashion stores called People's Place in upst ...
,
ATB Financial ATB Financial is a financial institution and Crown corporation wholly owned by the province of Alberta, the only province in Canada with such a financial institution under its exclusive ownership. Originally established as Alberta Treasury Br ...
, and Trek Bicycle. In 2016, Workfront added an extension that allows for integration with the
Adobe Creative Cloud Adobe Creative Cloud is a set of applications and services from Adobe Inc. that gives subscribers access to a collection of software used for graphic design, video editing, web development, photography, along with a set of mobile applications a ...
. In 2015, Workfront launched a non-intrusive
digital asset management Digital asset management (DAM) and the implementation of its use as a computer application is required in the collection of digital assets to ensure that the owner, and possibly their delegates, can perform operations on the data files. Termin ...
(DAM) space allowing marketing teams to manage collaboration, brand management and asset control with efficiency. The
digital asset management Digital asset management (DAM) and the implementation of its use as a computer application is required in the collection of digital assets to ensure that the owner, and possibly their delegates, can perform operations on the data files. Termin ...
solution was added to the enterprise workflow platform to help marketers store, use and reuse digital assets for an efficient workflow and integration between DAM and the work management ecosystem.


See also

*
List of Adobe software The following is a list of software products by Adobe Inc. Active products Software suites Experience Cloud Adobe Experience Cloud (AEC) is a collection of integrated online marketing and Web analytics solutions by Adobe Inc. It includes a ...
*
Comparison of project management software The following is a comparison of project management software. General information Features Monetary features See also * Kanban (development) * Project management software * Project planning * Comparison of scrum software * Comparison o ...
*
List of collaborative software This list is divided into proprietary or free software, and open source software, with several comparison tables of different product and vendor characteristics. It also includes a section of project collaboration software, which is a standard fea ...


References


External links

* {{official website, https://business.adobe.com/products/workfront/main.html Software companies based in Utah Project management software Collaborative software 2001 establishments in Utah Enterprise software Software companies established in 2001 Software companies of the United States