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Women's Audio Mission is a non-profit organization and recording studio complex based in San Francisco and Oakland, California, whose mission is to promote "the advancement of women and gender-diverse people in music production and the recording arts."


History

Women's Audio Mission (WAM) was founded by Terri Winston in 2003 to combat chronic gender inequity in the music and sound industries (fewer than 5% of the people creating everyday sounds and media are women or gender-diverse) and "change the face of sound." Winston, who got a bachelor's degree in Electrical Engineering from
Purdue University Purdue University is a public land-grant research university in West Lafayette, Indiana, and the flagship campus of the Purdue University system. The university was founded in 1869 after Lafayette businessman John Purdue donated land and mon ...
, is a multi-instrumentalist who toured with P.J. Harvey, The Pixies, and The Flaming Lips. Winston started with a career in recording and engineering. Her father was an engineer and she "grew up in research labs around engineers that were always pulling pranks" on her; as a result, she said, she developed the thick skin necessary for a woman to succeed "in male-dominated careers". In the early 2000s Winston was a tenured recording engineer professor and Director of the Sound Recording Arts program at
City College of San Francisco City College of San Francisco (CCSF or City College) is a public community college in San Francisco, California. Founded as a junior college in 1935, the college plays an important local role, annually enrolling as many as one in nine San Franci ...
, when she founded WAM. She has served as Executive Director since. WAM runs the only professional recording studios in the world specifically built and run by all women and gender-diverse staff, world-class facilities located in downtown San Francisco, in the former SF Soundworks studio, and in Fruitvale, Oakland. They are home to projects by Beyonce's Band, Toro y Moi, Alanis Morissette, Denise Perrier, Radiohead, R.E.M., and Timbaland with much of the equipment donated by various manufacturers.


Accomplishments

* Over the past 19 years, WAM has provide training and mentoring to 22,000+ women, girls, and gender-diverse individuals * Provided programs across three cities (San Francisco, Oakland, and San Jose), five school districts, 50+ school partners * Awarded a $1M grant from philanthropist MacKenzie Scott to seed $9M national expansion campaign * Named "Best Hope for the Future of Music" by San Francisco Weekly * Featured in Forbes, Billboard magazine, and on the cover of San Francisco Chronicle Datebook for success at bringing training programs online during COVID-19 * 1,000+ women/gender-diverse students placed in creative tech/STEM jobs (Dolby Labs, Sony, Pixar, Disney, Pandora, Google, Facebook, ESPN, etc.) * White House Office of Social Innovation studied WAM's revolutionary methods of using music/media to attract at-risk girls to STEM studies as part of President Obama's "Educate to Innovate" program * Advisor to both the Recording Academy (GRAMMYs) & Academy of Country Music's Diversity, Equity, and Inclusion Task Forces. * Produced/recorded award-winning projects/performances for 400+ artists including Sheila E., Beyonce's Band, Kronos Quartet, Neko Case, Angélique Kidjo (2014 GRAMMY), tUnE-yArDs, Toro Y Moi, etc., providing paid freelance work and critical professional credits for 450+ women/gender-diverse engineers.


Programs


Girls on the Mic

A training and mentoring after-school program that provides 2,000+/year Bay Area girls and gender-diverse youth from under-resourced communities (96% low income, 93% BIPOC, ages 11–18) with free music/audio production, recording arts, and creative technology training in a professional studio environment. WAM also organizes online classes; their Sound Channel program contains "animated, interactive e-textbooks that include audio examples, video demonstrations, DIY projects and quizzes" and was, according to Winston, used by 6,900 students in more than 131 countries.


WAM Core Training

These adult education classes provide music/audio production and recording arts certification training to 1,000+ women/gender-diverse individuals a year and include courses such as: Live Sound 101, Podcasting, Introduction to Mastering, and Protools 101.


Internship Program

This internal internship provides a paid position, professional skills training, mentoring, direct connections to corporate recruiters/mentors and job placement to 30-40 women/gender-diverse individuals a year. WAM has placed over 1,000 interns in paid positions in the industry through this program.


WAMCon

These national music production/recording technology conferences have reached 1,500+ aspiring women and gender-diverse producers/engineers with award-winning female and gender-diverse audio professional mentors that have worked with everyone from Beyonce to Alicia Keys - in cities across the US (Los Angeles, New York, Nashville, Boston).


Artist Recording Residencies

These studio residencies provide 5 -10 local BIPOC female and gender-diverse artists a year with free recording services and mentoring, all while providing work experience and professional credits to female and gender-diverse music producers and engineers.


Local Sirens: Women in Music Concert Series

A free, quarterly performance series that promotes Bay Area women and gender-diverse artists and ensembles and has historically reached Bay Area audiences of 2,000+ per year.


References


External links

*
Terri Winston Interview with Sweetwater Sound on Editing Women's Audio Mission
The Sweetwater Minute, Vol. 297, in: SweetwaterSound, 3. July 2015 {{DEFAULTSORT:Women's Audio Mission Women in music Women's organizations based in the United States Music organizations based in the United States Arts organizations based in the San Francisco Bay Area Music of the San Francisco Bay Area Arts organizations established in 2003 2003 establishments in California Women in California