''Woman'' is an English weekly magazine launched in 1937. Its target audience is for 30-to 40-year-old women. It encompasses a mix of celebrity gossip and TV news, real-life stories, and fashion and beauty tips. Its lifestyle section offers ideas on homes, interiors and food, product reviews, and advice.

Odhams Press Odhams Press was a British publishing company, operating from 1920 to 1968. Originally a magazine publisher, Odhams later expanded into book publishing and then children's comics. The company was acquired by Fleetway Publications in 1961 and the ...

founded the first colour weekly, ''Woman'' in 1937, for which it set up and operated a dedicated high-speed print works. Its first editor,

Mary Grieve Mary Margaret Grieve (11 April 1906 – 19 February 1998) was a Scottish magazine editor and journalist. She began her journalistic career working for local newspapers and specialised magazines before being appointed editor of ''Woman'' magazin ...

, led the magazine until 1962, and was awarded an OBE for services to journalism. She was asked with other editors to advise the government during

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...

, on women's perspectives during the war, as well as ensuring that the magazine provided a range of fashion tips to cope with clothes rationing as well as recipes to deal with the shortages and alternatives. In August 1943, the recipes article focused on uses of "Household milk", which was how they referred to

powdered milk Powdered milk, also called milk powder, dried milk, or dry milk, is a manufactured dairy product made by evaporating milk to dryness. One purpose of drying milk is to preserve it; milk powder has a far longer shelf life than liquid milk and do ...

. ''Woman'' is published by

Future plc Future plc is an international multimedia company established in the United Kingdom in 1985. The company has over 220 brands that span magazines, newsletters, websites, and events in fields such as video games, technology, films, music, photogr ...

. For the second half of 2013 the circulation of the magazine was 252,239 copies. In 2021, with more online options and 'women's' titles available, it had dropped down to 92,281.

References

External links

Official website
1937 establishments in the United Kingdom Weekly magazines published in the United Kingdom Women's magazines published in the United Kingdom Celebrity magazines published in the United Kingdom Entertainment magazines published in the United Kingdom Magazines established in 1937 Odhams Press magazines {{UK-culture-mag-stub