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''Winnebago Man'' is a 2009 American
documentary film A documentary film or documentary is a non-fictional motion-picture intended to "document reality, primarily for the purposes of instruction, education or maintaining a historical record". Bill Nichols has characterized the documentary in te ...
directed by Ben Steinbauer. The film follows the
Internet phenomenon An Internet meme, commonly known simply as a meme ( ), is an idea, behavior, style, or image that is spread via the Internet, often through social media platforms. What is considered a meme may vary across different communities on the Internet ...
created by a series of twenty-year-old
outtake An outtake is a portion of a work (usually a film or music recording) that is removed in the editing process and not included in the work's final, publicly released version. In the digital era, significant outtakes have been appended to CD and D ...
s from a Winnebago sales video featuring profane outbursts from a salesperson named Jack Rebney. Originally intended as an inside joke, the video spread across the globe—first on VHS, and then via
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
and other online video sites, earning the salesman the title of "The Angriest Man in the World". The documentary explores the story of the clips' origins and how, two decades later, it affects the reluctant star. Steinbauer released a short film ''Extraordinarily Unusual: Surprising the Winnebago Man'' in 2017, documenting his return to visit Rebney on his 87th birthday, bringing some of Rebney's old friends to celebrate.


Synopsis

The documentary starts with Steinbauer's obsession with a widely circulated
viral video A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites such as YouTube as well as social media and email.Lu Jiang, Yajie Miao, Yi Yang, ZhenZhong Lan, Alexander Haupt ...
featuring
outtake An outtake is a portion of a work (usually a film or music recording) that is removed in the editing process and not included in the work's final, publicly released version. In the digital era, significant outtakes have been appended to CD and D ...
s from an RV commercial shoot, centered on a cantankerous pitchman, Jack Rebney, who regularly becomes outraged and flustered,
cursing Profanity, also known as cursing, cussing, swearing, bad language, foul language, obscenities, expletives or vulgarism, is a socially offensive use of language. Accordingly, profanity is language use that is sometimes deemed impolite, ru ...
in colorful mannerisms. Steinbauer researches the video and discovers that it had been circulating on VHS long before it appeared on the Internet. He tracks down the original crew of the video, who explain that the shoot was a particularly frustrating experience, and, as a result of the outtakes, Rebney got fired, and they never saw him again. With the help of a private detective, Steinbauer ultimately tracks down the infamous "Winnebago Man": Steinbauer visits Rebney at his home in a remote mountain area in California. Steinbauer is surprised to find Rebney to be calm, congenial, and articulate — in stark contrast to the angry, profane man on the famous video. Rebney claims to be indifferent and amused about the video and its popularity on the Internet. Steinbauer returns home disappointed. But soon, Rebney begins contacting Steinbauer, and admits that he had not been candid in their first encounter. He reveals that he has long been angry about the video and its notoriety because he does not want to be remembered that way. Steinbauer learns that Rebney was once a news broadcaster and editor who left the industry embittered by the decline in real news and the rise of opinion-based news and punditry; additionally, Rebney reveals that he now has strong political opinions that he wants to share. Rebney invites Steinbauer for a second visit, but before this takes place, local papers report that Rebney had gone missing for a time while taking a walk. When Steinbauer makes his second visit to Rebney's home, a now openly cantankerous Rebney explains that he is now blind. Rebney gives a series of often profane, but articulate, interviews to Steinbauer. He refuses to discuss personal matters, but instead wants to make political speeches about subjects that make him angry, such as Dick Cheney and
Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...
. Eventually, Steinbauer convinces Rebney to attend the
Found Footage Festival The Found Footage Festival is an American film festival and live comedy event and featuring unusual and humorous found footage clips and films. History Founded in 2004, the Festival originated in Wisconsin and Minnesota by Joe Pickett, Nick Prue ...
in San Francisco. There, fans have lined up for a sold-out screening of the original video featuring Rebney. The fans describe Rebney's positive impact on them. During the screening, the Festival organizers invite Rebney onstage as a special guest, where he wittily engages the audience. After the screening, Rebney meets several fans who request autographs and express to him how viewing the old footage cheers them up after a hard day. Later that night, Rebney muses to an old friend that his fans are more intelligent than he anticipated. The next day, the filmmakers and Rebney's friend drive him back home. There, Rebney's friend tells him, "You made a lot of people happy this weekend." Rebney replies by acknowledging that he takes some small degree of pride in how, for many people, he represents the human condition in the face of adversity.


Distribution

The film premiered at The South by Southwest Film Festival in Austin, Texas on March 14, 2009. Kino International (Kino Lorber) acquired American theatrical and home video rights in March 2010, and released the film nationally in US theaters on July 9, 2010, and on DVD on November 2, 2010. The movie opened theatrically at the Landmark Sunshine Cinema in New York, before expanding nationally. KinoSmith acquired Canadian and American theatrical, television and home video rights in May 2010 and released the film nationally in Canadian theaters on September 10, 2010, and on DVD on November 9, 2010. A sixty-minute version of ''Winnebago Man'' was aired in the UK on BBC Four on August 30, 2010 as part of the Storyville series of documentaries. On August 12, 2011, ''Winnebago Man'' premiered on the Internet for free viewing in the United States for two weeks at Hulu and SnagFilms. Jack Rebney's voice from the Winnebago Man film was extensively sampled in the song "Slam the Door" and its remixes by
Zedd Anton Zaslavski (russian: Антон Заславский; born 2 September 1989), known professionally as Zedd (), is a Russian-born German DJ, record producer, and songwriter. Zedd grew up and began his musical journey in Kaiserslautern, G ...
.


Awards

* Grand Jury Prize for Best Documentary,
Sarasota Film Festival The Sarasota Film Festival is a film festival located in Sarasota, Florida and is held in April. Its mission is "to celebrate the art of filmmaking and the contribution of filmmakers by hosting an international film festival and developing year-lo ...
* Audience Award for Best Documentary, CineVegas Film Festival * Top Ten Audience Favorite, Hot Docs Film Festival * Founders Prize, Best Comedy Documentary,
Traverse City Film Festival The Traverse City Film Festival is an annual film festival held at the end of July in Traverse City, Michigan. The festival was created as an annual event in 2005 to help “save one of America's few indigenous art forms—the cinema". The event ...
* Grand Jury Prize, Best Documentary at the
Edmonton International Film Festival The Edmonton International Film Festival (EIFF) is a nine-day film festival in Edmonton, Alberta, Canada, hosted at Landmark Cinemas at Edmonton City Centre. It is supported by and partnered with Telefilm Canada, Government of Alberta, Alberta ...
''Winnebago Man'' was also in the official selection for IDFA and
Sheffield Doc/Fest Sheffield DocFest (formerly styled Sheffield Doc/Fest), short for Sheffield International Documentary Festival (SIDF), is an international documentary festival and Marketplace held annually in Sheffield, England. The Festival includes film sc ...
. The
Austin Film Critics Association The Austin Film Critics Association (AFCA) is an organization of professional film critics from Austin, Texas. Each year, the AFCA votes on their end-of-year awards for films released in the same calendar year. A special award, the Austin Film ...
named ''Winnebago Man'' the Best Austin Film for 2010.


Critical reception

''Winnebago Man'' was released to critical acclaim. On
Rotten Tomatoes Rotten Tomatoes is an American review-aggregation website for film and television. The company was launched in August 1998 by three undergraduate students at the University of California, Berkeley: Senh Duong, Patrick Y. Lee, and Stephen Wang ...
the film has a "certified fresh" approval rating of 90% based on 62 reviews, with an average rating of 7.08/10.


See also

*
Bjorn Rebney Bjorn Rebney is an American businessman who served as chairman and chief executive officer of Bellator MMA from 2008 until June 2014. Background Rebney attended Ohio University on a football scholarship and then attended law school. Rebney d ...
* ''
The Show with No Name ''The Show with No Name'' is a public-access television cable TV show that aired in Austin, Texas, hosted by Charlie Sotelo and the mysterious "Cinco." Each show featured clips of TV, film and music ephemera along with commentary by the hosts a ...
'' * * Internet meme


References


External links

* * {{IMDb title, 1396557
Wired Magazine: 5 Secrets of YouTube's Success

Interview with Jack Rebney and Ben Steinbauer

Excerpt
2009 films American documentary films Documentary films about the Internet Collage film 2000s English-language films 2000s American films