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Windows 8 is a major release of the
Windows NT Windows NT is a Proprietary software, proprietary Graphical user interface, graphical operating system produced by Microsoft as part of its Windows product line, the first version of which, Windows NT 3.1, was released on July 27, 1993. Original ...
operating system An operating system (OS) is system software that manages computer hardware and software resources, and provides common daemon (computing), services for computer programs. Time-sharing operating systems scheduler (computing), schedule tasks for ...
developed by
Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
. It was released to manufacturing on August 1, 2012, made available for download via
MSDN Microsoft Developer Network (MSDN) was the division of Microsoft responsible for managing the firm's relationship with developers and testers, such as hardware developers interested in the operating system (OS), and software developers developing ...
and TechNet on August 15, 2012, and generally released for retail on October 26, 2012. Windows 8 introduced major changes to the operating system's platform and
user interface In the industrial design field of human–computer interaction, a user interface (UI) is the space where interactions between humans and machines occur. The goal of this interaction is to allow effective operation and control of the machine fro ...
with the intention to improve its user experience on tablets, where
Windows Windows is a Product lining, product line of Proprietary software, proprietary graphical user interface, graphical operating systems developed and marketed by Microsoft. It is grouped into families and subfamilies that cater to particular sec ...
competed with
mobile operating system A mobile operating system is an operating system used for smartphones, tablets, smartwatches, smartglasses, or other non-laptop personal mobile computing devices. While computers such as laptops are "mobile", the operating systems used on the ...
s such as Android and iOS. In particular, these changes included a touch-optimized
Windows shell The Windows shell is the graphical user interface for the Microsoft Windows operating system. Its readily identifiable elements consist of the desktop, the taskbar, the Start menu, the task switcher and the AutoPlay feature. On some versions of ...
and start screen based on Microsoft's Metro design language, integration with online services, the
Windows Store The Microsoft Store (formerly known as the Windows Store) is a digital distribution platform operated by Microsoft. It was created as an app store for Windows 8 as the primary means of distributing Universal Windows Platform apps. With ...
, and a new keyboard shortcut for
screenshot A screenshot (also known as screen capture or screen grab) is an analog or digital image that shows the contents of a computer display. A screenshot is created by a (film) camera shooting the screen or the operating system An operating sys ...
s. Many of these features were adapted from
Windows Phone Windows Phone (WP) is a discontinued mobile operating system developed by Microsoft Mobile for smartphones as the replacement successor to Windows Mobile and Zune. Windows Phone featured a new user interface derived from the Metro design languag ...
, and the development of Windows 8 closely parallelled that of
Windows Phone 8 Windows Phone 8 is the second generation of the Windows Phone mobile operating system from Microsoft Corporation, Microsoft, released on October 29, 2012. It runs on the Windows NT kernel and is the successor to Windows Phone 7. It was the first ...
. Windows 8 also added support for USB 3.0, Advanced Format,
near-field communication Near-field communication (NFC) is a set of communication protocols that enables communication between two electronic devices over a distance of or less. NFC offers a low-speed connection through a simple setup that can be used for the boots ...
, and
cloud computing Cloud computing is "a paradigm for enabling network access to a scalable and elastic pool of shareable physical or virtual resources with self-service provisioning and administration on-demand," according to International Organization for ...
, as well as a new lock screen with clock and notifications. Additional security features—including built-in
antivirus software Antivirus software (abbreviated to AV software), also known as anti-malware, is a computer program used to prevent, detect, and remove malware. Antivirus software was originally developed to detect and remove computer viruses, hence the name ...
, integration with Microsoft SmartScreen phishing filtering, and support for Secure Boot on supported devices—were introduced. It was the first Windows version to support ARM architecture under the Windows RT branding. CPUs without PAE,
SSE2 SSE2 (Streaming SIMD Extensions 2) is one of the Intel SIMD (Single Instruction, Multiple Data) processor supplementary instruction sets introduced by Intel with the initial version of the Pentium 4 in 2000. SSE2 instructions allow the use of ...
and NX are unsupported in this version. Windows 8 received a mostly negative reception. Although the reaction to its performance improvements, security enhancements, and improved support for touchscreen devices was positive, the new user interface was widely criticized as confusing and unintuitive, especially when used with a keyboard and mouse rather than a touchscreen. Despite these shortcomings, 60 million licenses were sold through January 2013, including upgrades and sales to OEMs for new PCs. Windows 8 was succeeded by Windows 8.1 in October 2013, which addressed some aspects of Windows 8 that were criticized by reviewers and early adopters and also incorporated various improvements. Support for RTM editions of Windows 8 ended on January 12, 2016, and with the exception of Windows Embedded 8 Standard users, all users are required to install the Windows 8.1 update. Mainstream support for the Embedded Standard edition of Windows 8 ended on July 10, 2018, and extended support ended on July 11, 2023.


Development


Early development

Development started in 2009 while Microsoft was finishing work on
Windows 7 Windows 7 is a major release of the Windows NT operating system developed by Microsoft. It was Software release life cycle#Release to manufacturing (RTM), released to manufacturing on July 22, 2009, and became generally available on October 22, ...
. At the
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in January 2011, it was announced that the next version of Windows would add support for ARM System-on-chips alongside the existing
32-bit In computer architecture, 32-bit computing refers to computer systems with a processor, memory, and other major system components that operate on data in a maximum of 32- bit units. Compared to smaller bit widths, 32-bit computers can perform la ...
processors produced by vendors, especially AMD and
Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California, and Delaware General Corporation Law, incorporated in Delaware. Intel designs, manufactures, and sells computer compo ...
. Windows division president Steven Sinofsky demonstrated an early build of the port on prototype devices, while Microsoft CEO
Steve Ballmer Steven Anthony Ballmer (; March 24, 1956) is an American businessman and investor who served as chief executive officer of Microsoft from 2000 to 2014. He is the owner of the Los Angeles Clippers of the National Basketball Association (NBA). He i ...
announced the company's goal for Windows to be "everywhere on every kind of device without compromise." Details also began to surface about a new application framework for Windows 8 codenamed "Jupiter", which would be used to make "immersive" applications using XAML (similarly to
Windows Phone Windows Phone (WP) is a discontinued mobile operating system developed by Microsoft Mobile for smartphones as the replacement successor to Windows Mobile and Zune. Windows Phone featured a new user interface derived from the Metro design languag ...
and Silverlight) that could be distributed via a new packaging system and a rumored application store. The earliest available build of Windows 8 is build 7700, compiled in January 2010. The build was almost identical to
Windows 7 Windows 7 is a major release of the Windows NT operating system developed by Microsoft. It was Software release life cycle#Release to manufacturing (RTM), released to manufacturing on July 22, 2009, and became generally available on October 22, ...
except for the wallpaper being different—the same one from the Beta and Release Candidate. In addition, there were a few references to Windows 8 in this build's Local Group Policy Editor Utility. In late 2010, an optional 3D desktop user interface for high-end systems named "Wind" was rumored. Two milestone releases of Windows 8 and one of Windows Server 2012 leaked to the general public. Milestone 1, Build 7850, was leaked on April 12, 2011. It was the first build where the title of a window was written centered instead of aligned to the left. It was also probably the first appearance of the Metro-style font, and its wallpaper had the text ''shhh. let's not leak our hard work''. However, its detailed build number reveals that the build was created on September 22, 2010. The leaked copy was Enterprise edition, with other editions leaking later. In 2020, it was discovered that Metro existed in this build, after disabling the ''Redpill'' feature lockout. The start screen was very primitive, being a screen with a white background and gray tiles. The charms bar was also included, but was unusable. The OS still reads as "Windows 7". Milestone 2, Build 7955, was leaked on April 25, 2011. The traditional
Blue Screen of Death The blue screen of death (BSoD) or blue screen error, blue screen, fatal error, bugcheck, and officially known as a stop erroris a fatal system error, critical error screen displayed by the Microsoft Windows operating systems to indicate a cr ...
(BSoD) was replaced by a new ''black'' screen, although it was later reverted to a different blue color. This build introduced a new
ribbon A ribbon or riband is a thin band of material, typically cloth but also plastic or sometimes metal, used primarily as decorative binding and tying. Cloth ribbons are made of natural materials such as silk, cotton, and jute and of synthetic mate ...
in Windows Explorer. The "Windows 7" logo was temporarily replaced with text displaying "Microsoft Confidential". Both builds 7850 and 7955 leaked alongside Windows Server 2012 build 7959. On June 17, 2011, build 7989 64-bit edition was leaked. It introduced a new boot screen featuring the same Betta fish as the default Windows 7 Beta wallpaper, which was later replaced, and the circling dots as featured in the final build (although the final version comes with smaller circling dots throbber). It also had the text ''Welcome'' below them, although this was scrapped. On June 1, 2011, Microsoft unveiled Windows 8's new user interface, as well as additional features at both Computex Taipei and the D9: All Things Digital conference in California. The "Building Windows 8" blog launched on August 15, 2011, featuring details surrounding Windows 8's features and its development process.


Previews

Microsoft would unveil more Windows 8 features and improvements on the first day of the first build conference on September 13, 2011. The first public beta build of Windows 8—Windows Developer Preview (build 8102)—was released at the event. A
Samsung Samsung Group (; stylised as SΛMSUNG) is a South Korean Multinational corporation, multinational manufacturing Conglomerate (company), conglomerate headquartered in the Samsung Town office complex in Seoul. The group consists of numerous a ...
tablet running the build was also distributed to conference attendees. The build was released for download later that day in 32-bit and 64-bit variants, and a special 64-bit variant which included SDKs and developer tools ( Visual Studio Express and Expression Blend) for developing Metro-style apps. The Windows Store was also announced during the presentation, but was not available in this build. According to Microsoft, there were about 535,000 downloads of the developer preview within the first 12 hours of its release. Originally set to expire on March 11, 2012, in February 2012 the Developer Preview's expiry date was changed to January 15, 2013. On February 17, 2012, Microsoft unveiled a new logo for Windows 8. Designed by Pentagram partner Paula Scher, the Windows logo was changed to resemble a set of four window panes. Additionally, the entire logo is now rendered in a single solid color. On February 29, 2012, Microsoft released Windows 8 Consumer Preview, the beta version of Windows 8, build 8250. Alongside other changes, the build brought over the big change from build 8195: removing the Start button from the taskbar for the first time in a public build since its debut on
Windows 95 Windows 95 is a consumer-oriented operating system developed by Microsoft and the first of its Windows 9x family of operating systems, released to manufacturing on July 14, 1995, and generally to retail on August 24, 1995. Windows 95 merged ...
; according to Windows manager Chaitanya Sareen, the Start button was removed to reflect their view that on Windows 8, the desktop was an app itself, and not the primary interface of the operating system. Windows president Steven Sinofsky said more than 100,000 changes had been made since the developer version went public. The day after its release, Windows 8 Consumer Preview had been downloaded over one million times. Like the Developer Preview, the Consumer Preview expired on January 15, 2013. Many other builds may exist or were released until Japan's Developers Day conference when Sinofsky announced that Windows 8 Release Preview (build 8400) would be released during the first week of June. On May 28, 2012, Windows 8 Release Preview (Standard Simplified Chinese x64 edition, not China-specific variant, build 8400) was leaked online on various Chinese and
BitTorrent BitTorrent is a Protocol (computing), communication protocol for peer-to-peer file sharing (P2P), which enables users to distribute data and electronic files over the Internet in a Decentralised system, decentralized manner. The protocol is d ...
websites. On May 31, 2012, Windows 8 Release Preview was released to the public by Microsoft. Major items in the Release Preview included the addition of Sports, Travel, and News apps, along with an integrated variant of
Adobe Flash Player Adobe Flash Player (known in Internet Explorer, Firefox, and Google Chrome as Shockwave Flash) is a discontinuedExcept in China, where it continues to be used, as well as Harman for enterprise users. computer program for viewing multimedia ...
in
Internet Explorer Internet Explorer (formerly Microsoft Internet Explorer and Windows Internet Explorer, commonly abbreviated as IE or MSIE) is a deprecation, retired series of graphical user interface, graphical web browsers developed by Microsoft that were u ...
. Like the Developer Preview and the Consumer Preview, the release preview expired on January 15, 2013.


Release

On August 1, 2012, Windows 8 (build 9200) was released to manufacturing with the build number 6.2.9200.16384, and Microsoft planned to hold a launch event on October 25, 2012 before releasing it for general availability the next day. However, only a day after its release to manufacturing, a copy of the final version of Windows 8 Enterprise N (a variant for European markets which lacks bundled media players to comply with an antitrust ruling) was leaked online, followed by leaks of the final versions of Windows 8 Pro and Enterprise a few days later. On August 15, 2012, Windows 8 was made available to download for
MSDN Microsoft Developer Network (MSDN) was the division of Microsoft responsible for managing the firm's relationship with developers and testers, such as hardware developers interested in the operating system (OS), and software developers developing ...
and TechNet subscribers, and was made available to Software Assurance customers on August 16, 2012. It was made available for students with a DreamSpark Premium subscription on August 22, 2012, earlier than advertised. Windows 8 became generally available for retail purchase on October 26, 2012. Relatively few changes were made from the Release Preview to the final version. These included updated versions of bundled apps, the renaming of Windows Explorer to File Explorer, the replacement of the Aero Glass theme from Windows Vista and 7 with a new flat and solid-color theme as seen in build 8432, and the addition of new background options for the Start screen, lock screen, and desktop. Prior to its general availability on October 26, 2012, updates were released for some of Windows 8's bundled apps, and a "General Availability Cumulative Update" (which included fixes to improve performance, compatibility, and battery life) was released on Tuesday, October 9, 2012. Microsoft stated that due to improvements to its testing infrastructure, general improvements of this nature were to be released more frequently through Windows Update instead of being relegated to OEMs and service packs only. Microsoft began an advertising campaign centered around Windows 8 and its Surface tablet in October 2012, starting with its first television advertisement premiering on October 14, 2012. The advertising budget of US$1.5–1.8 billion was significantly larger than the US$200 million campaign used to promote
Windows 95 Windows 95 is a consumer-oriented operating system developed by Microsoft and the first of its Windows 9x family of operating systems, released to manufacturing on July 14, 1995, and generally to retail on August 24, 1995. Windows 95 merged ...
. As part of its campaign, Microsoft set up 34 pop-up stores inside malls to showcase the Surface product line, and provided training for retail employees in partnership with
Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California, and Delaware General Corporation Law, incorporated in Delaware. Intel designs, manufactures, and sells computer compo ...
. In an effort to make retail displays of Windows 8 devices more "personal" by exemplifying real-world usage, Microsoft developed a character known in English-speaking markets as "Allison Brown", whose fictional profile (including personal photos, contacts, and emails) was featured on in-store demo units of Windows 8 devices. In May 2013, Microsoft launched a new television campaign for Windows 8 illustrating the capabilities and pricing of Windows 8 tablets in comparison to the
iPad The iPad is a brand of tablet computers developed and marketed by Apple Inc., Apple that run the company's mobile operating systems iOS and later iPadOS. The IPad (1st generation), first-generation iPad was introduced on January 27, 2010. ...
, which featured the voice of
Siri Siri ( , backronym: Speech Interpretation and Recognition Interface) is a digital assistant purchased, developed, and popularized by Apple Inc., which is included in the iOS, iPadOS, watchOS, macOS, Apple TV, audioOS, and visionOS operating sys ...
remarking on the iPad's limitations in a parody of Apple's " Get a Mac" advertisements. On June 12, 2013, during game 1 of the 2013 Stanley Cup Finals, Microsoft premiered the first ad in its "Windows Everywhere" campaign, which promoted Windows 8,
Windows Phone 8 Windows Phone 8 is the second generation of the Windows Phone mobile operating system from Microsoft Corporation, Microsoft, released on October 29, 2012. It runs on the Windows NT kernel and is the successor to Windows Phone 7. It was the first ...
, and the company's suite of online services as an interconnected platform. Microsoft also announced that it would partner with electronics store chain Best Buy to convert PC departments at locations in the United States and Canada into a Windows-branded store-within-a-store that would showcase Microsoft products, services, and Windows devices.


New and updated features

New features and functionality in Windows 8 include a faster startup through
UEFI Unified Extensible Firmware Interface (UEFI, as an acronym) is a Specification (technical standard), specification for the firmware Software architecture, architecture of a computing platform. When a computer booting, is powered on, the UEFI ...
integration and the new "Hybrid Boot" mode (which hibernates the Windows kernel on shutdown to speed up the subsequent boot), a new lock screen with a clock and notifications, and the ability for enterprise users to create live USB variants of Windows (also known as Windows To Go). It also includes native support for USB 3 devices, which allow for faster data transfers and improved power management with compatible devices, and
hard disk A hard disk drive (HDD), hard disk, hard drive, or fixed disk is an electro-mechanical data storage device that stores and retrieves digital data using magnetic storage with one or more rigid rapidly rotating hard disk drive platter, pla ...
4KB Advanced Format support, as well as support for near field communication to facilitate sharing and communication between devices. Windows Explorer, which has been renamed to File Explorer, now includes a
ribbon A ribbon or riband is a thin band of material, typically cloth but also plastic or sometimes metal, used primarily as decorative binding and tying. Cloth ribbons are made of natural materials such as silk, cotton, and jute and of synthetic mate ...
in place of the command bar. File operation dialog boxes have been updated to provide more detailed statistics, the ability to pause file transfers, and improvements in the ability to manage conflicts when copying files. A new "File History" function allows incremental revisions of files to be backed up to and restored from a secondary storage device, while Storage Spaces allows users to combine different sized hard disks into virtual drives and specify mirroring, parity, or no redundancy on a folder-by-folder basis. For easier management of files and folders, Windows 8 introduces the ability to move selected files or folders via
drag and drop In computer graphical user interfaces, drag and drop is a pointing device gesture in which the user (computing), user selects a virtual object by "grabbing" it and dragging it to a different location or onto another virtual object. In general, i ...
from a parent folder into a subfolder listed within the
breadcrumb Breadcrumbs are a culinary ingredient consisting of flour or crumbled bread of varying dryness, sometimes with seasonings added. They are used for a variety of purposes, including breading or crumbing foods before frying (such as breaded cutlet ...
hierarchy of the
address bar In a web browser, the address bar (also location bar or URL bar) is the element that shows the current URL. The user can type a URL into it to navigate to a chosen website. In most modern browsers, non-URLs are automatically sent to a search eng ...
in File Explorer. Task Manager has been redesigned, including a new processes tab with the option to display fewer or more details of running applications and background processes, a heat map using different colors indicating the level of resource usage, network and disk counters, grouping by process type (e.g. applications, background processes and Windows processes), friendly names for processes and a new option which allows users to search the web to find information about obscure processes. Additionally, the
Blue Screen of Death The blue screen of death (BSoD) or blue screen error, blue screen, fatal error, bugcheck, and officially known as a stop erroris a fatal system error, critical error screen displayed by the Microsoft Windows operating systems to indicate a cr ...
has been updated with a simpler and modern design with less technical information displayed.


Safety and security

New security features in Windows 8 include two new authentication methods tailored towards touchscreens ( PINs and picture passwords), the addition of
antivirus Antivirus software (abbreviated to AV software), also known as anti-malware, is a computer program used to prevent, detect, and remove malware. Antivirus software was originally developed to detect and remove computer viruses, hence the name ...
capabilities to Windows Defender (bringing it in parity with Microsoft Security Essentials). SmartScreen filtering integrated into Windows, Family Safety offers parental controls, which allows parents to monitor and manage their children's activities on a device with activity reports and safety controls. Windows 8 also provides integrated system recovery through the new "Refresh" and "Reset" functions, including system recovery from USB drive. Windows 8's first security patches would be released on November 13, 2012; it would contain three fixes deemed "critical" by the company. Windows 8 supports a feature of the
UEFI Unified Extensible Firmware Interface (UEFI, as an acronym) is a Specification (technical standard), specification for the firmware Software architecture, architecture of a computing platform. When a computer booting, is powered on, the UEFI ...
specification known as "Secure boot", which uses a public-key infrastructure to verify the integrity of the operating system and prevent unauthorized programs such as bootkits from infecting the device's boot process. Some pre-built devices may be described as "certified" by Microsoft; these must have secure boot enabled by default, and provide ways for users to disable or re-configure the feature. ARM-based Windows RT devices must have secure boot permanently enabled.


Online services and functionality

Windows 8 provides tighter integration with online services from Microsoft and others. A user can now log into Windows with a
Microsoft account A Microsoft account or MSA (previously known as Microsoft Passport, .NET Passport, and Windows Live ID) is a single sign-on personal user (computing), user account for Microsoft customers to Login, log in to consumer Microsoft services (like Ou ...
, which can be used to access services and synchronize applications and settings between multiple devices. A client app for Microsoft's SkyDrive cloud storage service allows apps to save files directly to SkyDrive. However, a SkyDrive client for the desktop and
File Explorer File Explorer, previously known as Windows Explorer, is a file manager application and default desktop environment that is included with releases of the Microsoft Windows operating system from Windows 95 onwards. It provides a graphical user i ...
is not included in Windows 8, and must be downloaded separately. Bundled multimedia apps are provided under the Xbox brand, including
Xbox Music Groove Music (formerly Xbox Music and Zune Marketplace) is a discontinued Audio player (software), audio player software application included with Windows 8, Windows 8.1, Windows 10 and Windows 11. The app is also associated with a now-disco ...
, Xbox Video, and the Xbox SmartGlass companion for use with an
Xbox 360 The Xbox 360 is a home video game console developed by Microsoft. As the successor to the Xbox (console), original Xbox, it is the second console in the Xbox#Consoles, Xbox series. It was officially unveiled on MTV on May 12, 2005, with detail ...
console. Games can integrate into an Xbox Live hub app, which also allows users to view their profile and Gamerscore. Other bundled apps provide the ability to link
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and
Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
. Due to Facebook Connect service changes, Facebook support is disabled in all bundled apps effective June 8, 2015. Internet Explorer 10 is included as two variants – a desktop program and a touch-optimized app. It also includes increased support for
HTML5 HTML5 (Hypertext Markup Language 5) is a markup language used for structuring and presenting hypertext documents on the World Wide Web. It was the fifth and final major HTML version that is now a retired World Wide Web Consortium (W3C) recommend ...
, CSS3, and hardware acceleration. The app does not support plugins or
ActiveX ActiveX is a deprecated software framework created by Microsoft that adapts its earlier Component Object Model (COM) and Object Linking and Embedding (OLE) technologies for content downloaded from a network, particularly from the World Wide W ...
components, but includes a variant of
Adobe Flash Player Adobe Flash Player (known in Internet Explorer, Firefox, and Google Chrome as Shockwave Flash) is a discontinuedExcept in China, where it continues to be used, as well as Harman for enterprise users. computer program for viewing multimedia ...
that is optimized for touch and low-power usage. Initially, Adobe Flash would only work on sites included on a "Compatibility View"
whitelist A whitelist or allowlist is a list or register of entities that are being provided a particular privilege, service, mobility, access or recognition. Entities on the list will be accepted, approved and/or recognized. Whitelisting is the reverse of ...
; however, after feedback from users and additional compatibility tests, an update in March 2013 changed this behavior to use a smaller
blacklist Blacklisting is the action of a group or authority compiling a blacklist of people, countries or other entities to be avoided or distrusted as being deemed unacceptable to those making the list; if people are on a blacklist, then they are considere ...
of sites with known compatibility issues instead, allowing Flash to be used with most sites by default. The desktop variant does not contain these limitations. Windows 8 also incorporates improved support for
mobile broadband Mobile broadband is the marketing term for Wireless broadband, wireless Internet access via mobile network, mobile (cell) networks. Access to the network can be made through a portable modem, wireless modem, or a Tablet computer, tablet/smartp ...
; the operating system can now detect the insertion of a SIM card and automatically configure connection settings (including APNs and carrier branding), and reduce its Internet usage to conserve bandwidth on metered networks. An integrated airplane mode setting enables users to globally disable all wireless connectivity. Carriers can also offer account management systems through Windows Store apps, which can be automatically installed as a part of the connection process and offer usage statistics on their respective tile.


Windows Store apps

Windows 8 introduces a new style of application, ''
Windows Store The Microsoft Store (formerly known as the Windows Store) is a digital distribution platform operated by Microsoft. It was created as an app store for Windows 8 as the primary means of distributing Universal Windows Platform apps. With ...
apps''. According to Microsoft developer Jensen Harris, these apps are optimized for
touchscreen A touchscreen (or touch screen) is a type of electronic visual display, display that can detect touch input from a user. It consists of both an input device (a touch panel) and an output device (a visual display). The touch panel is typically l ...
environments and are more specialized than current desktop applications. Apps can run either in a full-screen mode or be snapped to the side of a screen. Apps can provide toast notifications on screen or animate their tiles on the Start screen with dynamic content. Apps can use "contracts"; a collection of hooks to provide common functionality that can integrate with other apps, including search and sharing. Apps can also provide integration with other services; for example, the People app can connect to a variety of different social networks and services (such as Facebook,
Skype Skype () was a proprietary telecommunications application operated by Skype Technologies, a division of Microsoft, best known for IP-based videotelephony, videoconferencing and voice calls. It also had instant messaging, file transfer, ...
, and People service), while the Photos app can aggregate photos from services such as Facebook and Flickr. Windows Store apps run within a new set of APIs known as Windows Runtime, which supports
programming language A programming language is a system of notation for writing computer programs. Programming languages are described in terms of their Syntax (programming languages), syntax (form) and semantics (computer science), semantics (meaning), usually def ...
s such as C, C++, Visual Basic .NET, C#, along with
HTML5 HTML5 (Hypertext Markup Language 5) is a markup language used for structuring and presenting hypertext documents on the World Wide Web. It was the fifth and final major HTML version that is now a retired World Wide Web Consortium (W3C) recommend ...
and
JavaScript JavaScript (), often abbreviated as JS, is a programming language and core technology of the World Wide Web, alongside HTML and CSS. Ninety-nine percent of websites use JavaScript on the client side for webpage behavior. Web browsers have ...
. If written in some "high-level" languages, apps written for Windows Runtime can be compatible with both Intel and ARM variants of Windows, otherwise they are not binary code compatible. Components may be compiled as Windows Runtime Components, permitting their use by all compatible languages. To ensure stability and security, apps run within a sandboxed environment, and require permissions to use certain other functionalities, such as accessing the Internet or a camera. Retail variants of Windows 8 are only able to install these apps through
Windows Store The Microsoft Store (formerly known as the Windows Store) is a digital distribution platform operated by Microsoft. It was created as an app store for Windows 8 as the primary means of distributing Universal Windows Platform apps. With ...
– a namesake distribution platform that offers both apps, and listings for desktop programs certified for comparability with Windows 8. A method to sideload apps from outside Windows Store is available to devices running Windows 8 Enterprise and joined to a domain; Windows 8 Pro and Windows RT devices that are not part of a domain can also sideload apps, but only after special product keys are obtained through volume licensing. The term "Immersive app" had been used internally by Microsoft developers to refer to the apps prior to the first official presentation of Windows 8, after which they were referred to as "Metro-style apps" in reference to the Metro design language. The term was phased out in August 2012; a Microsoft spokesperson denied rumors that the change was related to a potential trademark issue, and stated that "Metro" was only a codename that would be replaced prior to Windows 8's release. Following these reports, the terms "Modern UI-style apps", "Windows 8-style apps", and "Windows Store apps" began to be used in various Microsoft documents and material to refer to the new apps. In an interview on September 12, 2012, Soma Somasegar (vice president of Microsoft's development software division) confirmed that "Windows Store apps" would be the official term for the apps. An MSDN page explaining the Metro design language uses the term "Modern design" to refer to the language as a whole.


Web browsers

Exceptions to the restrictions faced by Windows Store apps are given to web browsers. The user's default browser can distribute a Metro-style web browser in the same package as the desktop variant, which has access to functionality unavailable to other apps, such as being able to permanently run in the background, use multiple background processes, and use
Windows API The Windows API, informally WinAPI, is the foundational application programming interface (API) that allows a computer program to access the features of the Microsoft Windows operating system in which the program is running. Programs can acces ...
code instead of WinRT (allowing for code to be re-used with the desktop variant, while still taking advantage of features available to Windows Store apps, such as charms). Microsoft advertises this exception privilege "New experience enabled" (formerly "Metro-style enabled"). The developers of both Chrome and
Firefox Mozilla Firefox, or simply Firefox, is a free and open-source web browser developed by the Mozilla Foundation and its subsidiary, the Mozilla Corporation. It uses the Gecko rendering engine to display web pages, which implements curr ...
committed to developing Metro-style variants of their browsers; while Chrome's "Windows 8 mode" (discontinued on Chrome version 49) uses a full-screen version of the existing desktop interface, Firefox's variant (which was first made available on the "Aurora" release channel in September 2013) uses a touch-optimized interface inspired by the Android variant of Firefox. In October 2013, Chrome's app was changed to mimic the desktop environment used by
ChromeOS ChromeOS, sometimes styled as chromeOS and formerly styled as Chrome OS, is an operating system designed and developed by Google. It is derived from the open-source operating system and uses the Google Chrome web browser as its principal user ...
. Development of the Firefox app for Windows 8 has since been cancelled, citing a lack of user adoption of the beta versions.


Interface and desktop

Windows 8 introduces significant changes to the operating system's user interface, many of which are aimed at improving its experience on
tablet computer A tablet computer, commonly shortened to tablet, is a mobile device, typically with a mobile operating system and touchscreen display processing circuitry, and a rechargeable battery in a single, thin and flat package. Tablets, being computers ...
s and other
touchscreen A touchscreen (or touch screen) is a type of electronic visual display, display that can detect touch input from a user. It consists of both an input device (a touch panel) and an output device (a visual display). The touch panel is typically l ...
devices. The new user interface is based on Microsoft's Metro design language and uses a Start screen similar to that of Windows Phone 7 as the primary means of launching applications. The Start screen displays a customizable array of tiles linking to various apps and desktop programs, some of which can display constantly updated information and content through "live tiles". As a form of multi-tasking, apps can be snapped to the side of a screen. Alongside the traditional Control Panel, a new simplified and touch-optimized settings app known as "PC Settings" is used for basic configuration and user settings. It does not include many of the advanced options still accessible from the Control Panel. A vertical toolbar known as the charms (accessed by swiping from the right edge of a touchscreen, swiping from the right edge of a touchpad, or pointing the cursor at hotspots in the right corners of a screen) provides access to system and app-related functions, such as search, sharing, device management, settings, and a Start button. The traditional
desktop environment In computing, a desktop environment (DE) is an implementation of the desktop metaphor made of a bundle of programs running on top of a computer operating system that share a common graphical user interface (GUI), sometimes described as a graphi ...
for running desktop applications is accessed via a tile on the Start screen. The Start button on the taskbar from previous versions of Windows has been converted into a hotspot (or "hot corner") in the lower-left corner of the screen, which displays a large
tooltip The tooltip, also known as infotip or hint, is a common graphical user interface (GUI) element in which, when hoverbox, hovering over a screen element or component, a text box displays information about that element, such as a description of a ...
displaying a thumbnail of the Start screen. Windows 8.1 added the start button back to the taskbar after many complaints, but removed the preview thumbnail. Swiping from the left edge of a touchscreen or clicking in the top-left corner of the screen allows one to switch between apps and Desktop. Pointing the cursor at the top-left corner of the screen and moving down reveals a thumbnail list of active apps. Aside from the removal of the Start button and the replacement of the Aero Glass theme with a flatter and solid-colored design, the desktop interface on Windows 8 is similar to that of
Windows 7 Windows 7 is a major release of the Windows NT operating system developed by Microsoft. It was Software release life cycle#Release to manufacturing (RTM), released to manufacturing on July 22, 2009, and became generally available on October 22, ...
.


Removed features

Several notable features were removed in Windows 8; support for playing
DVD-Video DVD-Video is a consumer video format used to store digital video on DVDs. DVD-Video was the dominant consumer home video format in most of the world in the 2000s. As of 2024, it competes with the high-definition Blu-ray Disc, while both rece ...
was removed from
Windows Media Player Windows Media Player (WMP, officially referred to as Windows Media Player Legacy to retronym, distinguish it from Windows Media Player (2022), the new Windows Media Player introduced with Windows 11) is the first media player (application soft ...
due to the cost of licensing the necessary decoders (especially for devices which do not include optical disc drives at all) and the prevalence of online streaming services. For the same reasons, Windows Media Center is not included by default on Windows 8, but Windows Media Center and DVD playback support could be purchased in the "Pro Pack" (which upgrades the system to Windows 8 Pro) or the "Media Center Pack" add-on for Windows 8 Pro. As with prior versions, third-party
DVD player A DVD player is a machine that plays DVDs produced under both the DVD-Video and DVD-Audio technical standards, two different and incompatible standards. Some DVD players will also play audio CDs. DVD players are connected to a television to ...
software can still be used to enable DVD playback. Backup and Restore, the backup component of Windows, was deprecated. It still shipped with Windows 8 and continues to work on preset schedules, but it was pushed to the background and can only be accessed through a Control Panel applet called "Windows 7 File Recovery". Shadow Copy, a component of Windows Explorer that once saved previous versions of changed files, no longer protects local files and folders. It can only access previous versions of shared files stored on a
Windows Server Windows Server (formerly Windows NT Server) is a brand name for Server (computing), server-oriented releases of the Windows NT operating system (OS) that have been developed by Microsoft since 1993. The first release under this brand name i ...
computer. The subsystem on which these components worked, however, is still available for other software to use. Support for older XPDM and VGA display adapter drivers was removed in favor of heightened kernel stability, GPU scheduling performance and security.


Hardware requirements


PCs

The minimum system requirements for Windows 8 are higher than those of Windows 7. The CPU must support the
Physical Address Extension In computing, Physical Address Extension (PAE), sometimes referred to as Page Address Extension, is a memory management feature for the x86 architecture. PAE was first introduced by Intel in the Pentium Pro, and later by AMD in the Athlon process ...
(PAE),
NX bit The NX bit (no-execute bit) is a processor feature that separates areas of a virtual address space (the memory layout a program uses) into sections for storing data or program instructions. An operating system supporting the NX bit can mark certai ...
, and
SSE2 SSE2 (Streaming SIMD Extensions 2) is one of the Intel SIMD (Single Instruction, Multiple Data) processor supplementary instruction sets introduced by Intel with the initial version of the Pentium 4 in 2000. SSE2 instructions allow the use of ...
. Windows Store apps require a screen resolution of 1024×768 or higher to run; a resolution of 1366×768 or higher is required to use the snap functionality. To receive certification, Microsoft requires candidate x86 systems to resume from standby in 2 seconds or less. Microsoft's Connected Standby specification, which hardware vendors may optionally comply with, sets new power consumption requirements that are higher than the above minimum specifications. Included in this standard are a number of security-specific requirements designed to improve
physical security Physical security describes security measures that are designed to deny unauthorized access to facilities, equipment, and resources and to protect personnel and property from damage or harm (such as espionage, theft, or terrorist attacks). Physi ...
, notably against Cold Boot Attacks. 32-bit SKUs of Windows 8 only support a maximum of 4 GB of RAM. 64-bit SKUs, however, support more: Windows 8 x64 supports 128 GB while Windows 8 Pro and Enterprise x64 support 512 GB. In January 2016, Microsoft announced that, effective July 17, 2018, it would no longer support Windows 8.1 or 7 on devices using Intel's Skylake CPU family, and that all future CPU microarchitectures, as well as Skylake systems after this date, would only be supported on
Windows 10 Windows 10 is a major release of Microsoft's Windows NT operating system. The successor to Windows 8.1, it was Software release cycle#Release to manufacturing (RTM), released to manufacturing on July 15, 2015, and later to retail on July 2 ...
. After the deadline, only critical security updates would be released for users on these platforms. When this new policy faced criticism from users and enterprise customers, Microsoft partially retracted the change and stated that both operating systems would remain supported on Skylake hardware through the end of their extended-support lifecycle. Windows 8.1 remains officially unsupported on all newer CPU families, and neither AMD or Intel will provide official chipset drivers for Windows operating systems other than Windows 10. However, in August 2016, Microsoft again extended the Skylake support policy until the end of support for Windows 7 and 8.1 (2020 and 2023, respectively).


Tablets and convertibles

Microsoft released minimum hardware requirements for tablet and laplet devices to be "certified" for Windows 8 and defined a convertible form factor as a standalone device that combines the PC, display, and rechargeable power source with a mechanically attached keyboard and pointing device in a single chassis. A convertible can be transformed into a tablet where the attached input devices are hidden or removed, leaving the display as the only input mechanism. On March 12, 2013, Microsoft amended its certification requirements to only require that screens on tablets have a minimum resolution of 1024×768 (down from the previous 1366×768). The amended requirement is intended to allow "greater design flexibility" for future products. Updated certification requirements were implemented to coincide with Windows 8.1. As of 2014, all certified devices with integrated displays must contain a 720p webcam and higher quality speakers and microphones, while all certified devices that support Wi-Fi must support Bluetooth as well. As of 2015, all certified devices must contain Trusted Platform Module 2.0 chips.


Editions

Windows 8 is available in three different editions, of which only the base edition, branded simply as ''Windows 8'', and ''Windows 8 Pro'', were sold at retail in most countries, and as pre-loaded software on new computers. Each edition of Windows 8 includes all of the capabilities and features of the edition preceding it, and add additional features oriented towards their market segments. For example, ''Pro'' added BitLocker, Hyper-V, the ability to join a domain, and the ability to install Windows Media Center as a paid add-on. Users of ''Windows 8'' can purchase a "Pro Pack" license that upgrades their system to ''Windows 8 Pro'' through Add features to Windows. This license also includes Windows Media Center. ''Windows 8 Enterprise'' contains additional features aimed towards business environments, and is only available through volume licensing. A port of Windows 8 for
ARM architecture ARM (stylised in lowercase as arm, formerly an acronym for Advanced RISC Machines and originally Acorn RISC Machine) is a family of reduced instruction set computer, RISC instruction set architectures (ISAs) for central processing unit, com ...
, Windows RT, is marketed as an edition of Windows 8, but was only included as pre-loaded software on devices specifically developed for it. Windows 8 was distributed as a retail box product on DVD, and through a digital download that could be converted into DVD or
USB Universal Serial Bus (USB) is an industry standard, developed by USB Implementers Forum (USB-IF), for digital data transmission and power delivery between many types of electronics. It specifies the architecture, in particular the physical ...
install media. From its launch until January 31, 2013, as part of a launch promotion, Microsoft offered ''Windows 8 Pro'' upgrades at a discounted price of US$39.99 online, or $69.99 for a retail box; afterward the ''Windows 8'' price has been $119.99 and the Pro price $199.99. Those who purchased new PCs pre-loaded with Windows 7 Home Basic, Home Premium, Professional, or Ultimate between June 2, 2012, and January 31, 2013, could digitally purchase a Windows 8 Pro upgrade for US$14.99. Several PC manufacturers offered rebates and refunds on Windows 8 upgrades obtained through promotions on select models, such as those of
Hewlett-Packard The Hewlett-Packard Company, commonly shortened to Hewlett-Packard ( ) or HP, was an American multinational information technology company. It was founded by Bill Hewlett and David Packard in 1939 in a one-car garage in Palo Alto, California ...
(in the U.S. and Canada on select models) and Acer (in Europe on selected Ultrabook models). During these promotions, the Windows Media Center add-on for ''Windows 8 Pro'' was also offered for free. Unlike previous versions of Windows, Windows 8 was distributed at retail only under "Upgrade" licenses, which require an onboard version of Windows to install. The "full version software" SKU, which was more expensive but could be installed on computers without an eligible OS or none at all, was discontinued. In lieu of a full version, a specialized "System Builder" SKU was introduced. The "System Builder" replaced the original equipment manufacturer (OEM) SKU, which was only allowed for use on PCs meant for resale but added a "Personal Use License" exemption that officially allowed its purchase and personal use by users on homebuilt computers. Retail distribution of Windows 8 has since been discontinued in favor of Windows 8.1. Unlike Windows 8, 8.1 is available as "full version software" as both a packaged DVD and online for download, and does not require a previous version of Windows in order to be installed. Pricing for these new copies remains identical with that of Windows 8. With the retail release of Windows 8.1 returning to being full version software, the "Personal Use License" exemption was removed from the OEM SKU, meaning that end users building their own PCs for personal use must use the full retail variant in order to satisfy the Windows 8.1 licensing requirements. ''Windows 8.1 with Bing'' is a special OEM-specific SKU of ''Windows 8.1'' subsidized by Microsoft's
Bing Bing most often refers to: * Bing Crosby (1903–1977), American singer * Microsoft Bing, a web search engine Bing may also refer to: Food and drink * Bing (bread), a Chinese flatbread * Bing (soft drink), a UK brand * Bing cherry, a varie ...
search engine.


Software compatibility

The three desktop editions of Windows 8 support 32-bit and 64-bit architectures; retail copies of Windows 8 include install DVDs for both architectures, while the online installer automatically installs the variant corresponding with the architecture of the system's existing Windows installation. The 32-bit variant runs on CPUs compatible with the 3rd generation of the
x86 x86 (also known as 80x86 or the 8086 family) is a family of complex instruction set computer (CISC) instruction set architectures initially developed by Intel, based on the 8086 microprocessor and its 8-bit-external-bus variant, the 8088. Th ...
architecture (known as
IA-32 IA-32 (short for "Intel Architecture, 32-bit", commonly called ''i386'') is the 32-bit version of the x86 instruction set architecture, designed by Intel and first implemented in the i386, 80386 microprocessor in 1985. IA-32 is the first incarn ...
) or newer, and can run
32-bit In computer architecture, 32-bit computing refers to computer systems with a processor, memory, and other major system components that operate on data in a maximum of 32- bit units. Compared to smaller bit widths, 32-bit computers can perform la ...
and
16-bit 16-bit microcomputers are microcomputers that use 16-bit microprocessors. A 16-bit register can store 216 different values. The range of integer values that can be stored in 16 bits depends on the integer representation used. With the two ...
applications, although 16-bit support must be enabled first. (16-bit applications are developed for CPUs compatible with x86 2nd generation, first conceived in 1978. Microsoft started moving away from this architecture after
Windows 95 Windows 95 is a consumer-oriented operating system developed by Microsoft and the first of its Windows 9x family of operating systems, released to manufacturing on July 14, 1995, and generally to retail on August 24, 1995. Windows 95 merged ...
.) The 64-bit variant runs on CPUs compatible with the 8th generation of x86 (known as
x86-64 x86-64 (also known as x64, x86_64, AMD64, and Intel 64) is a 64-bit extension of the x86 instruction set architecture, instruction set. It was announced in 1999 and first available in the AMD Opteron family in 2003. It introduces two new ope ...
, or x64) or newer, and can run 32-bit and 64-bit programs. 32-bit programs and operating system are restricted to supporting only of memory, while 64-bit systems can theoretically support of memory. 64-bit operating systems require a different set of device drivers than those of 32-bit operating systems. Windows RT, the only edition of Windows 8 for systems with ARM processors, only supports applications included with the system (such as a special variant of Office 2013), supplied through Windows Update, or Windows Store apps, to ensure that the system only runs applications that are optimized for the architecture. Windows RT does not support running IA-32 or x64 applications. Windows Store apps can either support both the x86 and ARM architectures, or can be compiled to support another specific architecture. Support for IE10 on Windows Server 2012 and Windows Embedded 8 Standard ended on January 31, 2020.


Reception


Pre-release

Following the unveiling of Windows 8, Microsoft faced criticism (particularly from
free software Free software, libre software, libreware sometimes known as freedom-respecting software is computer software distributed open-source license, under terms that allow users to run the software for any purpose as well as to study, change, distribut ...
supporters) for mandating that devices receiving its optional certification for Windows 8 have secure boot enabled by default using a key provided by Microsoft. Concerns were raised that secure boot could prevent or hinder the use of alternate operating systems such as
Linux Linux ( ) is a family of open source Unix-like operating systems based on the Linux kernel, an kernel (operating system), operating system kernel first released on September 17, 1991, by Linus Torvalds. Linux is typically package manager, pac ...
. In a post discussing secure boot on the ''Building Windows 8'' blog, Microsoft developer Tony Mangefeste indicated that vendors would provide means to customize secure boot, stating that "At the end of the day, the customer is in control of their PC. Microsoft's philosophy is to provide customers with the best experience first, and allow them to make decisions themselves." Microsoft's certification guidelines for Windows 8 ultimately revealed that vendors would be required to provide means for users to re-configure or disable secure boot in their device's UEFI firmware. It also revealed that ARM devices (Windows RT) would be required to have secure boot permanently enabled, with no way for users to disable it. However, Tom Warren of ''The Verge'' noted that other vendors have implemented similar hardware restrictions on their own ARM-based tablet and smartphone products (including those running Microsoft's own
Windows Phone Windows Phone (WP) is a discontinued mobile operating system developed by Microsoft Mobile for smartphones as the replacement successor to Windows Mobile and Zune. Windows Phone featured a new user interface derived from the Metro design languag ...
platform), but still argued that Microsoft should "keep a consistent approach across ARM and x86, though, not least because of the number of users who'd love to run Android alongside Windows 8 on their future tablets." No mandate was given regarding the installation of third-party certificates that would enable running alternative programs. Several notable video game developers criticized Microsoft for making its Windows Store a closed platform, subject to its own regulations, as it conflicted with their view of the PC as an open platform. Markus "Notch" Persson (creator of the indie game ''
Minecraft ''Minecraft'' is a 2011 sandbox game developed and published by the Swedish video game developer Mojang Studios. Originally created by Markus Persson, Markus "Notch" Persson using the Java (programming language), Java programming language, the ...
''),
Gabe Newell Gabe Logan Newell (born November 3, 1962), also known by his nickname Gaben, is an American video game developer and businessman. He is the president and co-founder of the video game company Valve Corporation. Newell was born in Colorado and ...
(co-founder of
Valve A valve is a device or natural object that regulates, directs or controls the flow of a fluid (gases, liquids, fluidized solids, or Slurry, slurries) by opening, closing, or partially obstructing various passageways. Valves are technically Pip ...
and developer of software distribution platform
Steam Steam is water vapor, often mixed with air or an aerosol of liquid water droplets. This may occur due to evaporation or due to boiling, where heat is applied until water reaches the enthalpy of vaporization. Saturated or superheated steam is inv ...
), and Rob Pardo from
Activision Blizzard Activision Blizzard, Inc. is an American video game holding company based in Santa Monica, California. Activision Blizzard currently includes three operating units: Activision, Blizzard Entertainment and King (company), King. Founded in July 2 ...
voiced concern about the closed nature of the Windows Store. However, Tom Warren of ''The Verge'' stated that Microsoft's addition of the Store was simply responding to the success of both Apple and Google in pursuing the "curated application store approach."


Critical reception

Reviews of the various editions of Windows 8 were mixed to negative. Tom Warren of ''
The Verge ''The Verge'' is an American Technology journalism, technology news website headquarters, headquartered in Lower Manhattan, New York City and operated by Vox Media. The website publishes news, feature stories, guidebooks, product reviews, cons ...
'' said that although Windows 8's emphasis on touch computing was significant and risked alienating desktop users, he felt that Windows 8 tablets " akean
iPad The iPad is a brand of tablet computers developed and marketed by Apple Inc., Apple that run the company's mobile operating systems iOS and later iPadOS. The IPad (1st generation), first-generation iPad was introduced on January 27, 2010. ...
feel immediately out of date" due to the capabilities of the operating system's hybrid model and increased focus on cloud services. David Pierce of ''The Verge'' described Windows 8 as "the first desktop operating system that understands what a computer is supposed to do in 2012" and praised Microsoft's "no compromise" approach and the operating system's emphasis on Internet connectivity and cloud services. Pierce also considered the Start Screen to be a "brilliant innovation for desktop computers" when compared with "folder-littered desktops on every other OS" because it allows users to interact with dynamic information. In contrast, an '' ExtremeTech'' article said that Windows 8 was Microsoft "flailing", and a review in ''
PC Magazine ''PC Magazine'' (shortened as ''PCMag'') is an American computer magazine published by Ziff Davis. A print edition was published from 1982 to January 2009. Publication of online editions started in late 1994 and continues . Overview ''PC Mag ...
'' condemned the Metro-style user interface. Some of the included apps in Windows 8 were considered to be basic and lacking in functionality, but the Xbox apps were praised for their promotion of a multi-platform entertainment experience. Other improvements and features (such as File History, Storage Spaces, and the updated Task Manager) were also regarded as positive changes. Peter Bright of ''
Ars Technica ''Ars Technica'' is a website covering news and opinions in technology, science, politics, and society, created by Ken Fisher and Jon Stokes in 1998. It publishes news, reviews, and guides on issues such as computer hardware and software, sci ...
'' wrote that while its user interface changes may overshadow them, Windows 8's improved performance, updated file manager, new storage functionality, expanded security features, and updated Task Manager were still positive improvements for the operating system. Bright also said that Windows 8's duality towards tablets and traditional PCs was an "extremely ambitious" aspect of the platform as well, but criticized Microsoft for emulating
Apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...
's model of a closed distribution platform when implementing the Windows Store. The user interface of Windows 8 has been the subject of negative reaction. Bright wrote that its system of hot corners and edge swiping "wasn't very obvious" due to the lack of instructions provided by the operating system on the functions accessed through the user interface, even by the video tutorial added on the RTM release (which only instructed users to point at corners of the screen or swipe from its sides). Despite this " stumbling block", Bright said that Windows 8's interface worked well in some places, but began to feel incoherent when switching between the "Metro" and desktop environments, sometimes through inconsistent means. Tom Warren of ''The Verge'' wrote that the new interface was "as stunning as it is surprising", contributing to an "incredibly personal" experience once it is customized by the user, but had a steep learning curve, and was awkward to use with a keyboard and mouse. He noted that while forcing all users to use the new touch-oriented interface was a risky move for Microsoft as a whole, it was necessary in order to push the development of apps for the Windows Store. Others, such as Adrian Kingsley-Hughes from ZDNet, considered the interface to be "clumsy and impractical" due to its inconsistent design (going as far as considering it "two operating systems unceremoniously bolted together"), and concluded that "Windows 8 wasn't born out of a need or demand; it was born out of a desire on Microsoft's part to exert its will on the PC industry and decide to shape it in a direction—touch and tablets—that allows it to compete against, and remain relevant in the face of Apple's iPad." In 2013, Frank X. Shaw, a Microsoft corporate vice president, said that while many of the negative reviews were extreme, it was a "good thing" that Microsoft was "listening to feedback and improving a product". The
American Customer Satisfaction Index The American Customer Satisfaction Index (ACSI) is an economic indicator that measures the satisfaction of consumers across the United States, U.S. Economic system, economy. It is produced by the American Customer Satisfaction Index (ACSI LLC) base ...
(ACSI) reported a decline in Microsoft's customer satisfaction, the lowest it has been since
Windows Vista Windows Vista is a major release of the Windows NT operating system developed by Microsoft. It was the direct successor to Windows XP, released five years earlier, which was then the longest time span between successive releases of Microsoft W ...
.


Market share and sales

Microsoft says that about 4 million users upgraded to Windows 8 over the weekend after its release, which CNET says was well below Microsoft's internal projections and was described inside the company as disappointing. On November 27, 2012, Microsoft announced that it had sold 40 million licenses of Windows 8 in the first month, surpassing the pace of Windows 7. However, according to research firm NPD, sales of devices running Windows in the United States had declined 21 percent compared to the same time period in 2011. As the holiday shopping season wrapped up, Windows 8 sales continued to lag, even as Apple reported brisk sales. The market research firm IDC reported an overall drop in PC sales for the quarter, and said the drop may have been partly due to consumer reluctance to embrace the new features of the OS and poor support from OEM for these features. This capped the first year of declining PC sales to the Asia Pacific region, as consumers bought more mobile devices than Windows PCs. Windows 8 surpassed
Windows Vista Windows Vista is a major release of the Windows NT operating system developed by Microsoft. It was the direct successor to Windows XP, released five years earlier, which was then the longest time span between successive releases of Microsoft W ...
in market share, with a 5.1% usage rate, according to numbers posted in July 2013 by Net Applications, with usage on a steady upward trajectory. However, intake of Windows 8 still lagged behind that of
Windows Vista Windows Vista is a major release of the Windows NT operating system developed by Microsoft. It was the direct successor to Windows XP, released five years earlier, which was then the longest time span between successive releases of Microsoft W ...
and
Windows 7 Windows 7 is a major release of the Windows NT operating system developed by Microsoft. It was Software release life cycle#Release to manufacturing (RTM), released to manufacturing on July 22, 2009, and became generally available on October 22, ...
at the same point in their release cycles. Windows 8's tablet market share also grew steadily, with 7.4% of tablets running Windows in Q1 2013, according to Strategy Analytics, up from nothing just a year before. However, this was still well below Android and iOS, which posted 43.4% and 48.2% market share respectively, although both operating systems had been on the market much longer than Windows 8. Strategy Analytics also noted "a shortage of top tier apps" for Windows tablets despite Microsoft strategy of paying developers to create apps for the operating system (in addition to those for Windows Phone). In March 2013, Microsoft also amended its certification requirements to allow tablets to use the 1024×768 resolution as a minimum; this change is expected to allow the production of certified Windows 8 tablets in smaller form factors—a market which is currently dominated by Android-based tablets. Despite the reaction of industry experts, Microsoft reported that they had sold 100 million licenses in the first six months. This matched sales of Windows 7 over a similar period. This statistic includes shipments to channel warehouses which now need to be sold in order to make way for new shipments. In January 2014,
Hewlett-Packard The Hewlett-Packard Company, commonly shortened to Hewlett-Packard ( ) or HP, was an American multinational information technology company. It was founded by Bill Hewlett and David Packard in 1939 in a one-car garage in Palo Alto, California ...
began a promotion for desktops running Windows 7, saying that it was "back by popular demand". Outside sources have suggested that this might be because HP or its customers thought the Windows 8 platform would be more appropriate for mobile computing than desktop computing, or that they were looking to attract customers forced to switch from XP, who wanted a more familiar interface. In February 2014,
Bloomberg Bloomberg may refer to: People * Daniel J. Bloomberg (1905–1984), audio engineer * Georgina Bloomberg (born 1983), professional equestrian * Michael Bloomberg (born 1942), American businessman and founder of Bloomberg L.P.; politician a ...
reported that Microsoft would be lowering the price of Windows 8 licenses by 70% for devices that retail under US$250; alongside the announcement that an update to the operating system would allow OEMs to produce devices with as little as 1 GB of RAM and 16 GB of storage, critics felt that these changes would help Windows compete against Linux-based devices in the low-end market, particularly those running
ChromeOS ChromeOS, sometimes styled as chromeOS and formerly styled as Chrome OS, is an operating system designed and developed by Google. It is derived from the open-source operating system and uses the Google Chrome web browser as its principal user ...
. Microsoft had similarly cut the price of
Windows XP Windows XP is a major release of Microsoft's Windows NT operating system. It was released to manufacturing on August 24, 2001, and later to retail on October 25, 2001. It is a direct successor to Windows 2000 for high-end and business users a ...
licenses to compete against the early waves of Linux-based netbooks. Reports also indicated that Microsoft was planning to offer cheaper Windows 8 licenses to OEMs in exchange for setting Internet Explorer's default search engine to
Bing Bing most often refers to: * Bing Crosby (1903–1977), American singer * Microsoft Bing, a web search engine Bing may also refer to: Food and drink * Bing (bread), a Chinese flatbread * Bing (soft drink), a UK brand * Bing cherry, a varie ...
. Some media outlets falsely reported that the SKU associated with this plan, "Windows 8.1 with Bing", was a variant which would be a free or low-cost variant of Windows 8 for consumers using older versions of Windows. On April 2, 2014, Microsoft ultimately announced that it would be removing license fees entirely for devices with screens smaller than 9 inches, and officially confirmed the rumored "Windows 8.1 with Bing" OEM SKU on May 23, 2014. Based on information gathered by Net Applications, the market share of Windows 8 had consistently dropped below the 1% mark by June 2022.


Chinese government ban

In May 2014, the
Government of China The government of the People's Republic of China is based on a system of people's congress within the parameters of a unitary communist state, in which the ruling Chinese Communist Party (CCP) enacts its policies through people's congresses. ...
banned the internal purchase of Windows 8–based products under government contracts requiring "energy-efficient" devices. The
Xinhua News Agency Xinhua News Agency (English pronunciation: ),J. C. Wells: Longman Pronunciation Dictionary, 3rd ed., for both British and American English or New China News Agency, is the official state news agency of the People's Republic of China. It is a ...
claimed that Windows 8 was being banned in protest of Microsoft's support lifecycle policy and the end of support for
Windows XP Windows XP is a major release of Microsoft's Windows NT operating system. It was released to manufacturing on August 24, 2001, and later to retail on October 25, 2001. It is a direct successor to Windows 2000 for high-end and business users a ...
(which, as of January 2014, had a market share of 49% in China), as the government "obviously cannot ignore the risks of running an OS without guaranteed technical support." However, Ni Guangnan of the
Chinese Academy of Sciences The Chinese Academy of Sciences (CAS; ) is the national academy for natural sciences and the highest consultancy for science and technology of the People's Republic of China. It is the world's largest research organization, with 106 research i ...
had also previously warned that Windows 8 could allegedly expose users to surveillance by the United States government due to its heavy use of Internet-based services. In June 2014, state broadcaster
China Central Television China Central Television (CCTV) is the State media, national television broadcaster of China, established in 1958. CCTV is operated by the National Radio and Television Administration which reports directly to the Publicity Department of th ...
(CCTV) broadcast a news story further characterizing Windows 8 as a threat to national security. The story featured an interview with Ni Guangnan, who stated that operating systems could aggregate "sensitive user information" that could be used to "understand the conditions and activities of our national economy and society", and alleged that per documents leaked by Edward Snowden, the U.S. government had worked with Microsoft to retrieve encrypted information. Yang Min, a computer scientist at
Fudan University Fudan University (FDU) is a public university, national public university in Yangpu, Shanghai, Yangpu, Shanghai, China. It is affiliated with the Ministry of Education (China), Ministry of Education and is co-funded with the Shanghai Municipal ...
, also stated that "the security features of Windows 8 are basically to the benefit of Microsoft, allowing them control of the users' data, and that poses a big challenge to the national strategy for information security." Microsoft denied the claims in a number of posts on the Chinese social network Sina Weibo, posts which stated that the company had never "assisted any government in an attack of another government or clients" or provided client data to the U.S. government, never "provided any government the authority to directly visit", or placed any backdoors in its products and services, and that it had never concealed government requests for client data.


Windows 8.1

A feature update to Windows 8, known as Windows 8.1, was officially announced by Microsoft on May 14, 2013. Following a presentation devoted to it at Build 2013, a public beta version of the upgrade was released on June 26, 2013. Windows 8.1 was released to OEM hardware partners (RTM) on August 27, 2013, and released publicly as a free upgrade through Windows Store on October 17, 2013. Volume license customers and subscribers to MSDN Plus and TechNet Plus were initially unable to obtain the RTM version upon its release; a spokesperson said the policy was changed to allow Microsoft to work with OEMs "to ensure a quality experience at general availability." However, after criticism, Microsoft reversed its decision and released the RTM build on MSDN and TechNet on September 9, 2013. Windows 8.1 addressed a number of criticisms faced by Windows 8 upon its release, with additional customization options for the Start screen, the restoration of a visible Start button on the desktop, the ability to snap up to four apps on a single display, and the ability to boot to the desktop instead of the Start screen. Windows 8's stock apps were also updated, a new
Bing Bing most often refers to: * Bing Crosby (1903–1977), American singer * Microsoft Bing, a web search engine Bing may also refer to: Food and drink * Bing (bread), a Chinese flatbread * Bing (soft drink), a UK brand * Bing cherry, a varie ...
-based unified search system was added, SkyDrive (now
OneDrive Microsoft OneDrive is a file-hosting service operated by Microsoft. First released as SkyDrive in August 2007, it allows registered users to store, share, back-up and synchronize their files. OneDrive also works as the storage Frontend and backe ...
) was given tighter integration with the operating system, and a number of new stock apps, along with a tutorial, were added. Windows 8.1 also added support for
3D printing 3D printing, or additive manufacturing, is the construction of a three-dimensional object from a CAD model or a digital 3D model. It can be done in a variety of processes in which material is deposited, joined or solidified under computer ...
, Miracast media streaming, NFC printing, and Wi-Fi Direct. Microsoft marketed Windows 8.1 as an "update" rather than as a " service pack", as it had done with such revisions for previous versions of Windows. Nonetheless, Microsoft's support lifecycle policy treats Windows 8.1 similarly, to previous Windows service packs: With the exception of Windows Embedded 8 Standard users, upgrading to 8.1 has been required to maintain access to mainstream support and updates after January 12, 2016. Although Windows 8 RTM is unsupported, Microsoft released an emergency security patch in May 2017 for Windows 8 RTM, as well as other unsupported versions of Windows (including
Windows XP Windows XP is a major release of Microsoft's Windows NT operating system. It was released to manufacturing on August 24, 2001, and later to retail on October 25, 2001. It is a direct successor to Windows 2000 for high-end and business users a ...
and
Windows Server 2003 Windows Server 2003, codenamed "Whistler Server", is the sixth major version of the Windows NT operating system produced by Microsoft and the first server version to be released under the Windows Server brand name. It is part of the Windows NT ...
), to address a vulnerability that was being leveraged by the WannaCry ransomware attack. Updates to apps published on Windows Store after July 1, 2019, are no longer available to Windows 8 RTM users. Retail and OEM installations of Windows 8, Windows 8 Pro, and Windows RT can be upgraded through
Windows Store The Microsoft Store (formerly known as the Windows Store) is a digital distribution platform operated by Microsoft. It was created as an app store for Windows 8 as the primary means of distributing Universal Windows Platform apps. With ...
, free of charge. However, volume license customers, TechNet or MSDN subscribers, and users of Windows 8 Enterprise must acquire standalone installation media for 8.1 and install through the traditional Windows setup process, either as an in-place upgrade or clean install. This requires an 8.1-specific product key.


See also

* List of operating systems * Features new to Windows 8


References


Further reading

* —Analysis of Windows 8 downgrade rights {{Authority control 2012 software IA-32 operating systems Products and services discontinued in 2016 Products and services discontinued in 2023 Microsoft criticisms and controversies Tablet operating systems 8 X86-64 operating systems Microsoft Windows