Wind Tre S.p.A. (formerly H3G S.p.A.) is an

Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance language *** Regional Ita ...

telecommunications company A telephone company, also known as a telco, telephone service provider, or telecommunications operator, is a kind of communications service provider (CSP), more precisely a telecommunications service provider (TSP), that provides telecommunicat ...

of the CK Hutchison Holdings Limited group, which offers

mobile Mobile may refer to: Places * Mobile, Alabama, a U.S. port city * Mobile County, Alabama * Mobile, Arizona, a small town near Phoenix, U.S. * Mobile, Newfoundland and Labrador Arts, entertainment, and media Music Groups and labels * Mobile ( ...

and

fixed telephony A landline (land line, land-line, main line, home phone, fixed-line, and wireline) is a telephone connection that uses metal wires or optical fiber telephone line for transmission, as distinguished from a mobile cellular network, which uses ...

services Service may refer to: Activities * Administrative service, a required part of the workload of university faculty * Civil service, the body of employees of a government * Community service, volunteer service for the benefit of a community or a p ...

. It began as a mobile telephone operator in 1999, with the

name A name is a term used for identification by an external observer. They can identify a class or category of things, or a single thing, either uniquely, or within a given context. The entity identified by a name is called its referent. A personal ...

''Andala'', and was the first to offer

UMTS The Universal Mobile Telecommunications System (UMTS) is a third generation mobile cellular system for networks based on the GSM standard. Developed and maintained by the 3GPP (3rd Generation Partnership Project), UMTS is a component of the Inte ...

in Italy. In 2003 the

company A company, abbreviated as co., is a Legal personality, legal entity representing an association of people, whether Natural person, natural, Legal person, legal or a mixture of both, with a specific objective. Company members share a common p ...

was renamed ''3 Italy'', becoming part of the 3 group, and in 2016 it incorporated Wind Telecomunicazioni, changing its name a second time to ''Wind Tre''. Since 7 September 2018, CK Hutchison Holdings has been the sole

shareholder A shareholder (in the United States often referred to as stockholder) of a corporation is an individual or legal entity (such as another corporation, a body politic, a trust or partnership) that is registered by the corporation as the legal own ...

of Wind Tre as, following approval by the

European Commission The European Commission (EC) is the executive of the European Union (EU). It operates as a cabinet government, with 27 members of the Commission (informally known as "Commissioners") headed by a President. It includes an administrative body o ...

, the

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...

group completed the acquisition of the remaining 50% of the company from

VEON VEON Ltd. (formerly VimpelCom Ltd.) is a Dutch-domiciled multinational telecommunication services company. It predominantly operates services in the regions of Asia, Africa and Europe. It is the 13th largest mobile network operator in the world ...

. As of 2022, it is the first Italian mobile operator for SIM HUMAN, third instead after TIM and

Vodafone Vodafone Group Public limited company, plc () is a British Multinational corporation, multinational Telephone company, telecommunications company. Its registered office and Headquarters, global headquarters are in Newbury, Berkshire, England. It ...

in total active cards.

History

The

was founded under the name ''Andala 3G S.p.A.'' in 1999 by

Tiscali Tiscali S.p.a. () is an Italian telecommunications company, based in Cagliari, Sardinia, that provides internet and telecommunications services to its domestic market. It previously had operations in other European nations through its acquisitio ...

, Franco Bernabè and

Sanpaolo IMI Sanpaolo IMI S.p.A. was an Italian banking and insurance conglomerate, based in Turin. It employed about 44,000 people and had about 7 million customers. On 24 August 2006 a merger with Banca Intesa was announced, which on 1 December 2006 was app ...

. In 2000, following the acquisition by

Hutchison Whampoa Hutchison Whampoa Limited (HWL) was an investment holding company based in Hong Kong. It was a Fortune Global 500 company and one of the largest companies listed on the Hong Kong Stock Exchange. HWL was an international corporation with a dive ...

of the majority of the company's

shares In financial markets, a share is a unit of equity ownership in the capital stock of a corporation, and can refer to units of mutual funds, limited partnerships, and real estate investment trusts. Share capital refers to all of the shares of an ...

, it was renamed ''H3G S.p.A.'', and in 3 March 2003 the ''3 Italy''

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

was born.

On December 31, 2016, the project to create an equal

joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acces ...

between

CK Hutchison Holdings CK Hutchison Holdings Limited is a Hong Kong-based and Cayman Islands-registered multinational conglomerate corporation. The company was formed in March 2015 through the merger of Cheung Kong Holdings and its main associate company Hutchison Wh ...

(formerly Hutchison Whampoa and owner of 3) and

VimpelCom VEON Ltd. (formerly VimpelCom Ltd.) is a Dutch-domiciled multinational telecommunication services company. It predominantly operates services in the regions of Asia, Africa and Europe. It is the 13th largest mobile network operator in the world ...

(owner of

Wind Wind is the natural movement of air or other gases relative to a planet's surface. Winds occur on a range of scales, from thunderstorm flows lasting tens of minutes, to local breezes generated by heating of land surfaces and lasting a few hou ...

) was completed. The project envisaged the merger by incorporation of Wind Telecomunicazioni S.p.A. into H3G S.p.A., with the change of company name of H3G S.p.A. into ''Wind Tre S.p.A.'' On 7 September 2018, VEON (formerly VimpelCom) sold its 50% stake in Wind Tre to CK Hutchison Holdings, which thus became the sole

. Despite the merger, the company kept the ''Wind'', ''3 Italy'' and ''Infostrada'' brands active (with the exception of ''Wind Business'' and ''3 Business'' which became ''Wind Tre Business'' on 23 May 2017) until 16 March 2020, when the company started a process of

rebranding Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors ...

that led to the birth of the unified brands ''WINDTRE'', ''WINDTRE BUSINESS'' and '' Very Mobile'' (born on February 24, 2020 as a

Mobile Virtual Network Operator A mobile virtual network operator (MVNO) is a wireless communications services provider that does not own the wireless network infrastructure over which it provides services to its customers. An MVNO enters into a business agreement with a mobil ...

to compete with

Iliad The ''Iliad'' (; grc, Ἰλιάς, Iliás, ; "a poem about Ilium") is one of two major ancient Greek epic poems attributed to Homer. It is one of the oldest extant works of literature still widely read by modern audiences. As with the ''Odysse ...

, ho-mobile and

Kena Mobile Kena or KENA may refer to: Places * Kena (Vilnius), a village in Lithuania * Kena, old spelling for Qena, a city in Egypt * Kena Cone, a volcanic hill in Canada * Kena (river), a river in Russia People with the name * Jomde Kena (1965–20 ...

Brands and logos

Company logos

File:3 Italia logo (2010-2016).svg, 2010-2016 File:Wind Tre Logo.png, 2016-2020 File:Wind Tre logo 2020.svg, 2020-

Brands

Since March 2020

File:Wind Tre logo 2020.svg, WINDTRE File:Wind Tre Business logo 2020.svg, WINDTRE BUSINESS File:Very Mobile logo.svg, Very Mobile

Discontinued brands and logos

File:Wind più vicini NEW logo.png, Wind File:3 Italia logo (2016-2020).svg, 3 Italy File:Wind Tre Business Logo.jpg, Wind Tre Business File:Infostrada - Wind Tre Logo.png, Infostrada

Shareholder structure

The Wind Tre group is structured as follows:

References

External links

* Telecommunications companies of Italy Internet service providers of Italy Mobile phone companies of Italy Companies based in Rome Telecommunications companies established in 1999 Italian companies established in 1999 3 (company) CK Hutchison Holdings VEON Italian brands Joint ventures {{Italy-company-stub