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"Willow" (stylized in
all lowercase Letter case is the distinction between the letters that are in larger uppercase or capitals (or more formally ''majuscule'') and smaller lowercase (or more formally ''minuscule'') in the written representation of certain languages. The writing ...
) is a song by American singer-songwriter
Taylor Swift Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Her discography spans multiple genres, and her vivid songwriting—often inspired by her personal life—has received critical praise and wide media coverage. Bo ...
, released on December 11, 2020, through
Republic Records Republic Records is a New York City–based American record label owned by Universal Music Group (UMG). It was founded by Avery Lipman and Monte Lipman as an independent label in 1995, and was acquired by UMG in 2000. Republic was initially an ...
. It is the opening track of her ninth studio album, '' Evermore'' (2020), serving as its
lead single A lead single (also known as a debut single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. Release str ...
. "Willow" is a chamber folk
love song A love song is a song about romantic love, falling in love, heartbreak after a breakup, and the feelings that these experiences bring. A comprehensive list of even the best known performers and composers of love songs would be a large order. ...
making use of several
metaphor A metaphor is a figure of speech that, for rhetorical effect, directly refers to one thing by mentioning another. It may provide (or obscure) clarity or identify hidden similarities between two different ideas. Metaphors are often compared wit ...
s to convey the singer's romantic state of mind, such as portraying her life as a
willow Willows, also called sallows and osiers, from the genus ''Salix'', comprise around 400 speciesMabberley, D.J. 1997. The Plant Book, Cambridge University Press #2: Cambridge. of typically deciduous trees and shrubs, found primarily on moist so ...
tree, over picked guitars,
glockenspiel The glockenspiel ( or , : bells and : set) or bells is a percussion instrument consisting of pitched aluminum or steel bars arranged in a Musical keyboard, keyboard layout. This makes the glockenspiel a type of metallophone, similar to the vibra ...
, flute, strings, and percussion. Swift penned the song's lyrics upon hearing an instrumental composition by the song's producer
Aaron Dessner Aaron Brooking Dessner (born April 23, 1976) is an American musician, songwriter, and record producer. He is best known as a founding member of the rock band the National, with whom he has recorded eight studio albums; a co-founder of the indie ...
. She compared the song's overarching motif to casting a
love spell ''Love Spell'' is a Philippine fantasy and romance-based program airing on ABS-CBN that tells a different love story each season with a new couple. It was aired from July 9, 2006, to March 23, 2008. This series was streaming on Jeepney TV You ...
. An accompanying music video, directed by Swift, premiered the same day as the song's release. The video is a continuation of the storyline from her preceding video for " Cardigan" (2020), showing a golden thread that guides the singer through a mystical saga and leads her to her fated lover. It received widespread critical acclaim from music critics and audiences alike, with particular praise for its romantic lyricism and guitar-centric sound. "Willow" debuted atop the ''Billboard'' Hot 100, scoring Swift her seventh number-one song in the United States, third number-one debut, and second chart-topper in 2020 after "Cardigan"; simultaneously, ''Evermore'' opened at number-one on the ''Billboard'' 200, making Swift the first act in history to debut atop both the charts in the same week on two occasions, following ''
Folklore Folklore is shared by a particular group of people; it encompasses the traditions common to that culture, subculture or group. This includes oral traditions such as tales, legends, proverbs and jokes. They include material culture, ranging fro ...
'' and "Cardigan". "Willow" further topped ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
'' Hot Alternative Songs,
Hot Rock & Alternative Songs Hot Rock & Alternative Songs (formerly known as Rock Songs and Hot Rock Songs) is a record chart published by ''Billboard'' magazine. From its debut on June 20, 2009, through October 13, 2012, the chart ranked the airplay of songs across alternati ...
,
Digital Song Sales The Digital Songs or Digital Song Sales chart (previously named Hot Digital Songs) ranks the best-selling digital songs in the United States, as compiled by Nielsen SoundScan and published by ''Billboard'' magazine. Although it originally starte ...
, and
Adult Pop Songs The Adult Pop Airplay (formerly known as Adult Pop Songs and Adult Top 40) chart is published weekly by ''Billboard'' magazine and ranks "the most popular adult top 40 as based on radio airplay detections measured by Nielsen Broadcast Data Systems ...
charts. The song also reached number one in Australia, Canada, and Singapore, and the top 10 in Belgium, Croatia, Hungary, Ireland, Malaysia, New Zealand, and the United Kingdom. Swift performed "Willow" live for the first time at the
63rd Annual Grammy Awards The 63rd Annual Grammy Awards ceremony was held in and around the Los Angeles Convention Center in Los Angeles on March 14, 2021. It recognized the best recordings, compositions, and artists of the eligibility year, running from September 1, 201 ...
, which was described by ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its cov ...
'' as one of the greatest
Grammy The Grammy Awards (stylized as GRAMMY), or simply known as the Grammys, are awards presented by the Recording Academy of the United States to recognize "outstanding" achievements in the music industry. They are regarded by many as the most pres ...
performances of all time. The music video of "Willow" earned three nominations at the
2021 MTV Video Music Awards The 2021 MTV Video Music Awards were held on September 12, 2021, at the Barclays Center in Brooklyn, New York City. This marked the first time in eight years that the venue hosted the show. The show was hosted by hip-hop rapper and singer Doja ...
.


Background and release

American singer-songwriter
Taylor Swift Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Her discography spans multiple genres, and her vivid songwriting—often inspired by her personal life—has received critical praise and wide media coverage. Bo ...
launched her eighth studio album, ''
Folklore Folklore is shared by a particular group of people; it encompasses the traditions common to that culture, subculture or group. This includes oral traditions such as tales, legends, proverbs and jokes. They include material culture, ranging fro ...
'', in July 2020. After its release, the album's co-producer
Aaron Dessner Aaron Brooking Dessner (born April 23, 1976) is an American musician, songwriter, and record producer. He is best known as a founding member of the rock band the National, with whom he has recorded eight studio albums; a co-founder of the indie ...
casually composed an instrumental track "Westerly", named after the location of Swift's Rhode Island home. An hour later, Swift wrote "Willow" to the track and sent him back the finished song. "Willow" was a surprise release made available on December 11, 2020, alongside Swift's second
surprise album A surprise album or surprise release refers to the release of an album with little or no prior announcement, marketing or promotion. The strategy contrasts traditional album releases, which typically feature weeks or months of advertising in the f ...
, '' Evermore'', as its
lead single A lead single (also known as a debut single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. Release str ...
''.'' The song was written by Swift and Dessner, who also produced the track. Dessner programmed the track and played drums,
percussion A percussion instrument is a musical instrument that is sounded by being struck or scraped by a beater including attached or enclosed beaters or rattles struck, scraped or rubbed by hand or struck against another similar instrument. Exc ...
, keyboards,
synthesizer A synthesizer (also spelled synthesiser) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis and ...
s,
piano The piano is a stringed keyboard instrument in which the strings are struck by wooden hammers that are coated with a softer material (modern hammers are covered with dense wool felt; some early pianos used leather). It is played using a keyboa ...
, and electric,
bass Bass or Basses may refer to: Fish * Bass (fish), various saltwater and freshwater species Music * Bass (sound), describing low-frequency sound or one of several instruments in the bass range: ** Bass (instrument), including: ** Acoustic bass gui ...
, and
acoustic guitar An acoustic guitar is a musical instrument in the string family. When a string is plucked its vibration is transmitted from the bridge, resonating throughout the top of the guitar. It is also transmitted to the side and back of the instrument, ...
s. The
orchestration Orchestration is the study or practice of writing music for an orchestra (or, more loosely, for any musical ensemble, such as a concert band) or of adapting music composed for another medium for an orchestra. Also called "instrumentation", or ...
was provided by
Bryce Dessner Bryce David Dessner (born April 23, 1976) is an American composer and guitarist based in Paris, as well as a member of the rock band the National. Dessner's twin brother Aaron is also a member of the group. Together they write the music, in col ...
. Greg Calbi and Steve Fallone mastered the track at
Sterling Sound George Marino (April 15, 1947 – June 4, 2012) was an American mastering engineer known for working on albums by rock bands starting in the late 1960s. Biography Marino was born on April 15, 1947, in the New York City borough The Bronx. He at ...
,
Edgewater, New Jersey Edgewater is a borough located along the Hudson River in Bergen County, New Jersey, United States. As of the 2010 United States Census, the borough had a population of 11,513,/nowiki>''sic''/nowiki> Hill Road was an important route to the top ...
, while Jonathan Low mixed it at Long Pond Studios in
Hudson Valley The Hudson Valley (also known as the Hudson River Valley) comprises the valley of the Hudson River and its adjacent communities in the U.S. state of New York. The region stretches from the Capital District including Albany and Troy south to Yo ...
,
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * ...
. On December 13, 2020, Swift's 31st birthday, an
electronic Electronic may refer to: *Electronics, the science of how to control electric energy in semiconductor * ''Electronics'' (magazine), a defunct American trade journal *Electronic storage, the storage of data using an electronic device *Electronic co ...
"Dancing Witch" version of "Willow" was released, remixed by Swedish producer Elvira. It was followed by an acoustic "Lonely Witch" version on December 14, and a synth-driven "Moonlit Witch" version on December 15. A video for the "Lonely Witch" version, featuring behind-the-scenes pictures from the "Willow" music video, and a video for the "Dancing Witch" version, featuring the
storyboard A storyboard is a graphic organizer that consists of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence. The storyboarding process, in th ...
s of the "Willow" music video, were uploaded to Swift's YouTube channel on December 15, 2020. "Willow (90's trend remix)", an
electronic Electronic may refer to: *Electronics, the science of how to control electric energy in semiconductor * ''Electronics'' (magazine), a defunct American trade journal *Electronic storage, the storage of data using an electronic device *Electronic co ...
remix of the song, was released as part of the ''Evermore'' fan edition, which was available for digital download on June 3, 2021. The remix was later independently released onto digital download and streaming services on June 14.


Composition

"Willow" is a chamber folk
ballad A ballad is a form of verse, often a narrative set to music. Ballads derive from the medieval French ''chanson balladée'' or '' ballade'', which were originally "dance songs". Ballads were particularly characteristic of the popular poetry and ...
with Americana stylings,
indie folk Indie folk is a music genre that arose in the 1990s among musicians from indie rock scenes influenced by folk music. Indie folk hybridizes the acoustic guitar melodies of traditional folk music with contemporary instrumentation. The genre has its ...
orchestration,
tropical house Tropical house, also known as trop house, is a subgenre of house music, and a derivation of tropical music, with elements of dancehall and Balearic house. Artists of the genre are often featured at various summer festivals such as Tomorrowland. ...
accents, and a hip hop-leaning rhythm reminiscent of Swift's 2017 album, ''
Reputation The reputation of a social entity (a person, a social group, an organization, or a place) is an opinion about that entity typically as a result of social evaluation on a set of criteria, such as behavior or performance. Reputation is a ubiquitous ...
''. It is built around a
glockenspiel The glockenspiel ( or , : bells and : set) or bells is a percussion instrument consisting of pitched aluminum or steel bars arranged in a Musical keyboard, keyboard layout. This makes the glockenspiel a type of metallophone, similar to the vibra ...
, drum machines,
cello The cello ( ; plural ''celli'' or ''cellos'') or violoncello ( ; ) is a bowed (sometimes plucked and occasionally hit) string instrument of the violin family. Its four strings are usually tuned in perfect fifths: from low to high, C2, G2, ...
,
French horn The French horn (since the 1930s known simply as the horn in professional music circles) is a brass instrument made of tubing wrapped into a coil with a flared bell. The double horn in F/B (technically a variety of German horn) is the horn most ...
,
electric guitar An electric guitar is a guitar that requires external amplification in order to be heard at typical performance volumes, unlike a standard acoustic guitar (however combinations of the two - a semi-acoustic guitar and an electric acoustic gui ...
s, violin, flute, and orchestrations, and is characterized by its "breathless" chorus. The song is mostly set in common time with bars in the chorus. It has a
tempo In musical terminology, tempo ( Italian, 'time'; plural ''tempos'', or ''tempi'' from the Italian plural) is the speed or pace of a given piece. In classical music, tempo is typically indicated with an instruction at the start of a piece (often ...
of 84 beats per minute. It is written in the key of
E minor E minor is a minor scale based on E, consisting of the pitches E, F, G, A, B, C, and D. Its key signature has one sharp. Its relative major is G major and its parallel major is E major. The E natural minor scale is: : Changes needed ...
and Swift's vocals span from E3 to B5. Constructed in
verse–chorus form Verse–chorus form is a musical form going back to the 1840s, in such songs as "Oh! Susanna", " The Daring Young Man on the Flying Trapeze", and many others. It became passé in the early 1900s, with advent of the AABA (with verse) form in the T ...
, it follows the chord progression Em–D–Em–D–Em–D–C. Lyrically, "Willow" is a
love song A love song is a song about romantic love, falling in love, heartbreak after a breakup, and the feelings that these experiences bring. A comprehensive list of even the best known performers and composers of love songs would be a large order. ...
that sees Swift invite her soulmate into her life, making use of several
metaphor A metaphor is a figure of speech that, for rhetorical effect, directly refers to one thing by mentioning another. It may provide (or obscure) clarity or identify hidden similarities between two different ideas. Metaphors are often compared wit ...
s. Its chorus consists of lyrics such as "Wherever you stray, I follow" and "I'm begging for you to take my hand", which reference Swift's older lyrics: "nothing safe is worth the drive / And I will follow you, follow you home" in " Treacherous" (2012), and "you take my hand and drag me head first" in " Fearless" (2008), respectively.


Critical reception

Patrick Ryan of ''
USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgini ...
'' named "Willow" as a lyrical standout on ''Evermore''. In his album review for ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'',
Jon Pareles Jon Pareles (born October 25, 1953) is an American journalist who is the chief popular music critic in the arts section of ''The New York Times''.guitar picking Guitar picking is a group of hand and finger techniques a guitarist uses to set guitar strings in motion to produce audible notes. These techniques involve plucking, strumming, brushing, etc. Picking can be done with: * A pick (plectrum) held in ...
" as one of ''Evermore'' numerous musical flourishes. '' Paste'' critic Ellen Johnson commended the song as a "graceful opener" to ''Evermore'', while Bobby Olivier of ''
Spin Spin or spinning most often refers to: * Spinning (textiles), the creation of yarn or thread by twisting fibers together, traditionally by hand spinning * Spin, the rotation of an object around a central axis * Spin (propaganda), an intentionally b ...
'' called it an
earworm An earworm, sometimes referred to as a brainworm, sticky music, stuck song syndrome, or, most commonly after earworms, Involuntary Musical Imagery (INMI), is a catchy and/or memorable piece of music or saying that continuously occupies a perso ...
suited for beach
bonfire A bonfire is a large and controlled outdoor fire, used either for informal disposal of burnable waste material or as part of a celebration. Etymology The earliest recorded uses of the word date back to the late 15th century, with the Catho ...
s. Writing for ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and '' The Guardian Weekly'', ''The Guardian'' is part of the G ...
'',
Alexis Petridis Alexis Petridis ( el, Αλέξης Πετρίδης; born 13 September 1971) is a British journalist, head rock and pop critic for the UK newspaper ''The Guardian'', as well as a regular contributor to the magazine '' GQ''. In addition to his mus ...
opined that "Willow" could easily function as a "pop banger" if
synthesizer A synthesizer (also spelled synthesiser) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis and ...
s,
auto-tune Auto-Tune (or autotune) is an audio processor introduced in 1996 by American company Antares Audio Technologies. Auto-Tune uses a proprietary device to measure and alter pitch in vocal and instrumental music recording and performances. Auto-Tu ...
and programmed beats replaced its "tasteful" acoustic arrangement. ''
Variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...
''s Chris Willman wrote that the song represents Swift's state of mind, and deemed it a cousin to " Invisible String" and "
Peace Peace is a concept of societal friendship and harmony in the absence of hostility and violence. In a social sense, peace is commonly used to mean a lack of conflict (such as war) and freedom from fear of violence between individuals or groups. ...
", the eleventh and fifteenth tracks on ''
Folklore Folklore is shared by a particular group of people; it encompasses the traditions common to that culture, subculture or group. This includes oral traditions such as tales, legends, proverbs and jokes. They include material culture, ranging fro ...
'' (2020), respectively. ''
Insider ''Insider'', previously named ''Business Insider'' (''BI''), is an American financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Insider''s parent company Insider Inc. has been owned by the German pub ...
'' writers Courteney Larocca and Callie Ahlgrim lauded "Willow"; Ahlgrim admired the song's chorus and lyrics that can easily convey "deeply tangled" human emotions, while Larocca thought that the song resumes Swift's "dreamland" trope from " The Lakes" (2020), the final track on ''Folklore''. ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its cov ...
'' named "Willow" one of 2020's best pop collaborations, praising the pairing between Swift and producer Dessner.


Commercial performance

Debuting at number one on the ''Billboard'' Hot 100, "Willow" scored Swift her seventh number-one single in the US. It made her the first artist in history to debut an album and a single at number one simultaneously on two occasions, previously achieving it with ''Folklore'' and " Cardigan" (2020). "Willow" was Swift's third number-one debut on the Hot 100, after "
Shake It Off "Shake It Off" is a song by American singer-songwriter Taylor Swift, taken from her fifth studio album, ''1989''. Swift wrote the lyrics and composed the melody with producers Max Martin and Shellback. An uptempo dance-pop song featuring a saxop ...
" (2014) and "Cardigan". The song became Swift's 29th top-10 hit on the Hot 100, surpassing
Mariah Carey Mariah Carey (; born March 27, 1969) is an American singer, songwriter, actress, and record producer. Referred to as the " Songbird Supreme", she is noted for her five-octave vocal range, melismatic singing style and signature use of the wh ...
and
Stevie Wonder Stevland Hardaway Morris ( Judkins; May 13, 1950), known professionally as Stevie Wonder, is an American singer-songwriter, who is credited as a pioneer and influence by musicians across a range of genres that include rhythm and blues, pop, so ...
as the artist with the sixth most top-10 entries in the chart's history, and extended her female record for the most debuts in the top-10, with 19. "Willow" collected 30 million streams, 12.3 million radio impressions, and 59,000 digital sales in its first week. On the chart dated January 2, 2021, it descended to number 38 on the Hot 100 and marked the biggest fall from the number-one spot of the chart. In its third week on the Hot 100 (dated January 9, 2021), "Willow" climbed up 15 spots to number 23. It spent 20 total weeks on the chart. "Willow" also debuted atop the ''Billboard''
Digital Songs The Digital Songs or Digital Song Sales chart (previously named Hot Digital Songs) ranks the best-selling digital songs in the United States, as compiled by Nielsen SoundScan and published by ''Billboard'' magazine. Although it originally starte ...
chart, furthering her record for the most number-one tracks on the chart, with 21. The song also topped the ''Billboard''
Hot Rock & Alternative Songs Hot Rock & Alternative Songs (formerly known as Rock Songs and Hot Rock Songs) is a record chart published by ''Billboard'' magazine. From its debut on June 20, 2009, through October 13, 2012, the chart ranked the airplay of songs across alternati ...
chart, followed by 13 other ''Evermore'' tracks'', ''giving Swift her second number-one song on the chart after "Cardigan". On the ''Billboard'' Hot Alternative Songs chart, Swift claimed 16 spots led by "Willow", besting
Machine Gun Kelly George Kelly Barnes (July 18, 1895 – July 18, 1954), better known by his pseudonym "Machine Gun Kelly", was an American gangster from Memphis, Tennessee, active during the Prohibition era. His nickname came from his favorite weapon, a Thomps ...
's 12 simultaneous entries. Additionally, the song topped ''Billboard'' Alternative Streaming Songs and Alternative Digital Song Sales. Four months after its release, "Willow" topped the ''Billboard'' Adult Top 40 airplay chart dated April 21, 2021. It marked Swift's eighth number-one single on the chart and her first since " Delicate" (2018), tying her with
Katy Perry Katheryn Elizabeth Hudson (born October 25, 1984), known professionally as Katy Perry, is an American singer, songwriter, and television personality. Known for her influence on modern pop music and her campy style, she has been referred to ...
for the third-most leaders on the chart. It spent three weeks atop it.' In Canada, "Willow" arrived at number one on the
Canadian Hot 100 The Canadian Hot 100 is a music industry record chart in Canada for songs, published weekly by '' Billboard'' magazine. The Canadian Hot 100 was launched on the issue dated March 31, 2007, and is currently the standard record chart in Canada; a ...
, generating Swift's seventh number-one hit in the country. On the
UK Singles Chart The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top ...
, "Willow" arrived at number three, shifting 35,183 units in its opening week; it was blocked from the top spot by two
Christmas song Christmas music comprises a variety of genres of music regularly performed or heard around the Christmas season. Music associated with Christmas may be purely instrumental, or, in the case of carols or songs, may employ lyrics whose subject m ...
s. The song marked Swift's eleventh top-five hit in the country. "Willow", along with fellow ''Evermore'' tracks " Champagne Problems" (number 15) and " No Body, No Crime" (number 19), increased Swift's total top-20 entries in the country to 21. Similarly, "Willow" landed at number three on
Irish Singles Chart The Irish Singles Chart is the Republic of Ireland's music industry standard singles popularity chart issued weekly by the Irish Recorded Music Association (IRMA) and compiled on their behalf by the Official Charts Company. Chart rankings are b ...
, alongside tracks "Champagne Problems" and "No Body, No Crime" at numbers six and 11, respectively, increasing Swift's total amount of Irish top-50 hits to 38. In Australia, Swift achieved a "Chart Double" by topping both albums and singles charts at the same time. "Willow" opened atop the
ARIA Singles Chart The ARIA Charts are the main Australian music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling songs and albums in various genres in Australia. ARIA became the offici ...
, garnering the singer her seventh Australian number-one hit, and the second in 2020 following "Cardigan". In New Zealand, "Willow" debuted at number three on the Top 40 Singles chart, with ''Evermore'' tracks "Champagne Problems", "No Body, No Crime" and "Gold Rush" landing at numbers 24, 29 and 34, respectively. On ''Billboard'' Global 200 and Global Excl. U.S. charts, "Willow" peaked at numbers two and five, respectively.


Music video

An accompanying
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...
for "Willow", directed by Swift, was released along with the song. It is Swift's third self-directed video, following " The Man" and "Cardigan". The video describes the experience of yearning for someone and life's twists along the way to finding the right person. On December 15, 2020, a behind-the-scenes video and a "Before and After" video, featuring the original video footage side by side with their corresponding digital
storyboard A storyboard is a graphic organizer that consists of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence. The storyboarding process, in th ...
shots, illustrated by Vincent Lucido, were released.


Synopsis and analysis

The "Willow" music video is a continuation of the "Cardigan" video, picking up where the former left off. Swift, drenched from her oceanic voyage, sits covered by a warm glow of her rustic cabin. A golden string in her hands (referencing the ''
Folklore Folklore is shared by a particular group of people; it encompasses the traditions common to that culture, subculture or group. This includes oral traditions such as tales, legends, proverbs and jokes. They include material culture, ranging fro ...
'' track " Invisible String") leads her to an alternate reality inside the back of her magical piano that helps her to traverse
time and space In physics, spacetime is a mathematical model that combines the three dimensions of space and one dimension of time into a single four-dimensional manifold. Spacetime diagrams can be used to visualize relativistic effects, such as why differen ...
. Swift has used the color
gold Gold is a chemical element with the symbol Au (from la, aurum) and atomic number 79. This makes it one of the higher atomic number elements that occur naturally. It is a bright, slightly orange-yellow, dense, soft, malleable, and ductile m ...
to represent her boyfriend,
Joe Alwyn Joseph Matthew Alwyn (born 21 February 1991) is an English actor. He made his feature film debut as the titular character in Ang Lee's 2016 war drama, '' Billy Lynn's Long Halftime Walk,'' and has since played supporting roles in films such a ...
, throughout her albums ''
Reputation The reputation of a social entity (a person, a social group, an organization, or a place) is an opinion about that entity typically as a result of social evaluation on a set of criteria, such as behavior or performance. Reputation is a ubiquitous ...
'' (2017), ''
Lover Lover or lovers may refer to a person having a sexual or romantic relationship with someone outside marriage. In this context see: * Sexual partner * Mistress (lover) * Extramarital sex * Premarital sex Lover or Lovers may also refer to: Geogr ...
'' (2019) and ''Folklore''. The piano opens into a rabbit hole under the roots of a
willow tree Willows are a genus of trees. Willow Tree may refer to: Places * Willow Tree, New South Wales, a village in Australia * Willow Tree railway station, in Australia * Willow Tree (LIRR station), a railway station in New York Entertainment * "Wil ...
in an
autumn Autumn, also known as fall in American English and Canadian English, is one of the four temperate seasons on Earth. Outside the tropics, autumn marks the transition from summer to winter, in September (Northern Hemisphere) or March ( South ...
al forest, on the other side. Swift emerges from the willow, embarking on a mystical journey guided by the magical thread. She sees a reflection of herself with a man (Korean-American dancer Taeok Lee) in a moonlit pool. The string later leads her to a scene from her childhood (a reference to " Seven"), where the child versions of Swift and Lee are seen playing together with the string, suggesting that the pair is destined to be together. Swift exits the tent and finds her adult self at a carnival tent party, where she performs with a golden mist-emitting
lute A lute ( or ) is any plucked string instrument with a neck and a deep round back enclosing a hollow cavity, usually with a sound hole or opening in the body. It may be either fretted or unfretted. More specifically, the term "lute" can re ...
inside a glass box (a metaphor from " Mirrorball"), dressed in a cream-colored Zimmerman gown and a
bridal A bride is a woman who is about to be married or who is newlywed. When marrying, the bride's future spouse, (if male) is usually referred to as the '' bridegroom'' or just ''groom''. In Western culture, a bride may be attended by a maid, br ...
headpiece A headpiece is an object worn on the head for decoration or protection. Headpiece may refer to: *A typically thin metallic crown, headband, or tiara worn around the forehead. Commonly worn by ancient rulers, such as Cleopatra, headpieces usu ...
by Jennifer Behr (a "
Love Story Love Story or A Love Story may refer to: Arts, entertainment, and media Genres * Romance (love) ** Romance film ** Romance novel Films * ''Love Story'' (1925 film), German silent film * ''Love Story'' (1942 film), Italian drama film * ''Love ...
" reference). While Swift finds Lee, she is trapped inside the glass box, which Swift described before the video's premiere as a metaphor for her feelings about fame. She then realizes that the only way out is to follow the magical thread through the rabbit hole under floor of the glass box, a scene that may represent Swift reaching her lowest moments before finding a golden path once more. During this scene, Swift looks into the camera directly, while mouthing the lyrics "I come back stronger than a '90s trend", a nod to ''
1989 File:1989 Events Collage.png, From left, clockwise: The Cypress Street Viaduct, Cypress structure collapses as a result of the 1989 Loma Prieta earthquake, killing motorists below; The proposal document for the World Wide Web is submitted; The Exxo ...
'', which is her first
pop Pop or POP may refer to: Arts, entertainment, and media Music * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop!, a UK pop group * Pop! featuring Angie Hart, an Australian band Albums * ''Pop'' ( ...
album. The scene shifts to a wintry forest, where Swift emerges hooded in a
cloak A cloak is a type of loose garment worn over clothing, mostly but not always as outerwear for outdoor wear, serving the same purpose as an overcoat, protecting the wearer from the weather. It may form part of a uniform. Cloaks have been and ar ...
reminiscent of her video for " ...Ready for It?" (2017). She is joined by other hooded dancers who gather in a circle to perform a ceremony around a
bonfire A bonfire is a large and controlled outdoor fire, used either for informal disposal of burnable waste material or as part of a celebration. Etymology The earliest recorded uses of the word date back to the late 15th century, with the Catho ...
that oozes lots of golden mist and magical orbs. Swift has referenced
witchcraft Witchcraft traditionally means the use of magic or supernatural powers to harm others. A practitioner is a witch. In medieval and early modern Europe, where the term originated, accused witches were usually women who were believed to have ...
in previous songs such as "...Ready For It?", " I Did Something Bad" (2017), and " Mad Woman" (2020). While dancing, she finds the golden string once again and follows it, leading her back to her cottage. Lee pulls off his mask and looks at the departing Swift in despair. Swift exits the piano wearing a new gown, representing the journey back to her roots as a changed person due to her experiences in the outside world. At the end of the string, Swift finds out that she is not alone in the cottage and that the string has guided her to back to her lover, Lee, while the lyrics "every
bait-and-switch Bait-and-switch is a form of fraud used in retail sales but also employed in other contexts. First, customers are "baited" by merchants' advertising products or services at a low price, but when customers visit the store, they discover that the ...
was a work of art" play. The scene sees Swift appreciate the obstacles in her life that led to their relationship. The hook that she repeats throughout the song—"I'm begging for you to take my hand / Wreck my plans, that's my man"—finally comes true at the video's end. The couple walks out the door, holding hands, into a forest shrouded in golden sunlight. This climax references "Daylight", the final track on Swift's seventh album ''
Lover Lover or lovers may refer to a person having a sexual or romantic relationship with someone outside marriage. In this context see: * Sexual partner * Mistress (lover) * Extramarital sex * Premarital sex Lover or Lovers may also refer to: Geogr ...
'', in which she sings about abandoning her cloaks, and how one has to "step into the daylight and let it go".


Production

The cinematography was handled by
Rodrigo Prieto Rodrigo Prieto, ASC, AMC (born November 23, 1965), is a Mexican cinematographer. He has been closely associated as cinematographer for Martin Scorsese and Alejandro González Iñárritu, among other directors. He is a member of both the Mexica ...
, who worked on the "Cardigan" video as well. Swift did not reveal to Prieto or the technical crew that the video was for a new album or song, so the video was shot without using the song. The shooting took place under strict COVID-19 pandemic safety measures, including testing protocols, as advised by
Directors Guild of America The Directors Guild of America (DGA) is an entertainment guild that represents the interests of film and television directors in the United States motion picture industry and abroad. Founded as the Screen Directors Guild in 1936, the group merge ...
,
Screen Actors Guild The Screen Actors Guild (SAG) was an American labor union which represented over 100,000 film and television principal and background performers worldwide. On March 30, 2012, the union leadership announced that the SAG membership voted to mer ...
and
International Cinematographers Guild The International Cinematographers Guild (IATSE Local 600) represents approximately 8,400 members who work throughout the United States, Canada and the rest of the world in film and television as Directors of Photography, Camera Operators, Camer ...
. The entire crew, including Swift and Lee, had their masks on; the pair took off their masks only during action. The dancers in the scene depicting witchcraft had their masks on while performing, thus their faces are not visible in the video. A color-coded system was used to signify which crew member could be close to the set and the actors; anybody in immediate vicinity of a scene had to wear a red wristband. Face shields were used whenever Swift or any cast was approached. The video was shot without a
camera operator A camera operator, or depending on the context cameraman or camerawoman, is a professional operator of a film camera or video camera as part of a film crew. The term "cameraman" does not imply that a male is performing the task. In filmmaking ...
, using a crane-directed
remote camera A remote camera, also known as a trail camera or game camera, is a camera placed by a photographer in areas where the photographer generally cannot be at the camera to snap the shutter. This includes areas with limited access, tight spaces where a ...
. The pre-production phase was a back-and-forth interactive process between Swift, Prieto and other technicians. Swift wanted the video to conclude back in the cabin (as with "Cardigan") and that her lover, Lee, would be inside when she returns. Upon further discussion with Prieto and team, it was decided that both Swift and Lee would leave the cabin at the end. Swift initially developed the idea for the video as set at night, but then decided it would occur during the daytime. For the witchcraft scene, Swift did not want to use a real bonfire due to the
2020 California wildfires The 2020 California wildfire season, part of the 2020 Western United States wildfire season, was a record-setting year of wildfires in California. By the end of the year, 9,917 fires had burned , more than 4% of the state's roughly 100 mill ...
. Instead, she conceived of using magical orbs. Ethan Tobman, the
production designer In film and television, the production designer is the individual responsible for the overall aesthetic of the story. The production design gives the viewers a sense of the time period, the plot location, and character actions and feelings. Wor ...
, presented Swift with reference images and ideas for the sets, and one of them was having magenta leaves on the ground, which the singer liked. Tobman also suggested the idea for the autumnal forest. He worked with his art director, Simon Morgan, over
Zoom Zoom may refer to: Technology Computing * Zoom (software), videoconferencing application * Page zooming, the ability to magnify or shrink a portion of a page on a computer display * Zooming user interface, a graphical interface allowing for image ...
. For the bonfire scene, Morgan and Prieto, gaffer Manny Tapia and
key grip In North American filmmaking a key grip is a senior role for an experienced professional on every set. Their responsibilities are extensive and range from supervising grip crews, assessing what equipment is necessary for each shooting location ...
Donald Reynolds, sound-staged first and taped the space in the center where the magic orbs would be. The distance was measured to the blue screen background, and taped the spots of the trees, and mapped the lighting for the set of the carnival scene.


Awards and nominations

"Willow" was nominated for a Nashville Songwriters Award in 2021, for the category "Ten Songs I Wish I'd Written", while the music video was nominated for an
Association of Independent Commercial Producers The Association of Independent Commercial Producers, or AICP, is an American not for profit organization that represents the interests of United States companies that specialize in commercial production. Its members work in various media—film, v ...
(AICP) award in the editorial category. At the 2021 Meus Prêmios Nick, "Willow" received a nomination for Video of the Year. At the
2021 MTV Video Music Awards The 2021 MTV Video Music Awards were held on September 12, 2021, at the Barclays Center in Brooklyn, New York City. This marked the first time in eight years that the venue hosted the show. The show was hosted by hip-hop rapper and singer Doja ...
, "Willow" received three nominations for Best Pop, Best Direction, and Best Art Direction, while Swift received a nod for
Artist of the Year ''Artist of the Year'' is a television competition shown on the Sky Arts channel (formerly known as Artsworld and Sky Arts 1) which aims to find the best portrait and landscape painter every year. Overview Through several rounds of regional com ...
.


Live performances

Swift performed "Willow" for the first time at the
63rd Annual Grammy Awards The 63rd Annual Grammy Awards ceremony was held in and around the Los Angeles Convention Center in Los Angeles on March 14, 2021. It recognized the best recordings, compositions, and artists of the eligibility year, running from September 1, 201 ...
as part of a medley with " Cardigan" and "
August August is the eighth month of the year in the Julian and Gregorian calendars, and the fifth of seven months to have a length of 31 days. Its zodiac sign is Leo and was originally named ''Sextilis'' in Latin because it was the 6th month in ...
", in a "dreamy"
cottagecore Cottagecore is an internet aesthetic popularised by teenagers and young adults celebrating an idealized rural life. Traditionally based on a rural English and European life, it was developed throughout the 2010s and was first named ''cottagecore ...
setting featuring a moss-covered cabin in a forest, accompanied by collaborators Dessner and
Jack Antonoff Jack Michael Antonoff (born March 31, 1984) is an American singer, multi-instrumentalist, songwriter, and record producer. Antonoff is the lead singer of rock band Bleachers, and is the guitarist and drummer in the pop rock band Fun. He was p ...
. The singer won Album of the Year for ''Folklore'' at the ceremony. ''
Pitchfork A pitchfork (also a hay fork) is an agricultural tool with a long handle and two to five tines used to lift and pitch or throw loose material, such as hay, straw, manure, or leaves. The term is also applied colloquially, but inaccurately, to th ...
'' critic Cat Zhang praised the performance as one of the show's best moments. Zhang lauded Swift's vocals and the
enchanted forest In folklore and fantasy, an enchanted forest is a forest under, or containing, enchantments. Such forests are described in the oldest folklore from regions where forests are common, and occur throughout the centuries to modern works of fantasy. ...
-themed spectacle of the set, describing her look as a "benevolent fairy princess in a kingdom of dwarves". ''
The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nat ...
'' ranked Swift's performance as the sixth best of the evening, and highlighted its "woodsy, mystical aesthetic" aligning with that of ''Folklore'', with "haunted-looking trees and glittering gold lights in the background". ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
'' writer Heran Mamo ranked the " ''Lord of the Rings''-meets-''
Twilight Twilight is light produced by sunlight scattering in the upper atmosphere, when the Sun is below the horizon, which illuminates the lower atmosphere and the Earth's surface. The word twilight can also refer to the periods of time when this il ...
'' fantasy" performance as the fourth best of the show. Music journalist
Rob Sheffield Robert James Sheffield (born February 2, 1966) is an American music journalist and author. He is a long time contributing editor at ''Rolling Stone'', writing about music, TV, and pop culture. Previously, he was a contributing editor at ''Blen ...
ranked Swift's performance as the first of the "10 Reasons We Loved the 2021 Grammys." ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its cov ...
'' listed it as one of the top-five greatest Grammy performances of all time. Swift included "Willow" on the set list of
the Eras Tour The Eras Tour (stylized as Taylor Swift The Eras Tour) is the upcoming sixth headlining concert tour by American singer-songwriter Taylor Swift. Having not toured for her studio albums '' Lover'' (2019), ''Folklore'' (2020), and '' Evermore'' ...
(2023).


Track listing

;Digital download and streaming # "Willow"  – 3:34 ;Digital download and streaming (dancing witch version — Elvira Remix) # "Willow"   – 3:04 ;Digital download and streaming (lonely witch version) # "Willow"   – 3:34 ;Digital download and streaming (moonlit witch version) # "Willow"   – 3:29 ;Digital download and streaming – ''Willow (the witch collection)'' – EP # "Willow"  – 3:34 # "Willow"   – 3:04 # "Willow"   – 3:34 # "Willow"   – 3:28 # "Willow"   – 4:12 # "Willow"   – 3:40 ;Digital download and streaming (dancing witch version — Elvira remix, web store exclusive) # "Willow" # "Willow" ;Digital download and streaming (lonely witch version, web store exclusive) # "Willow" # "Willow" ;Digital download and streaming (moonlit witch version, web store exclusive) # "Willow" # " Christmas Tree Farm" ;Digital download and streaming (90's trend remix) # "Willow" – 3:45


Credits and personnel

Credits adapted from
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most vis ...
.


Song

*
Taylor Swift Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Her discography spans multiple genres, and her vivid songwriting—often inspired by her personal life—has received critical praise and wide media coverage. Bo ...
– vocals, songwriter *
Aaron Dessner Aaron Brooking Dessner (born April 23, 1976) is an American musician, songwriter, and record producer. He is best known as a founding member of the rock band the National, with whom he has recorded eight studio albums; a co-founder of the indie ...
– producer, songwriter, vocal recorder, drum machine programmer,
percussion A percussion instrument is a musical instrument that is sounded by being struck or scraped by a beater including attached or enclosed beaters or rattles struck, scraped or rubbed by hand or struck against another similar instrument. Exc ...
,
keyboard Keyboard may refer to: Text input * Keyboard, part of a typewriter * Computer keyboard ** Keyboard layout, the software control of computer keyboards and their mapping ** Keyboard technology, computer keyboard hardware and firmware Music * Mus ...
s,
synthesizer A synthesizer (also spelled synthesiser) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis and ...
s,
piano The piano is a stringed keyboard instrument in which the strings are struck by wooden hammers that are coated with a softer material (modern hammers are covered with dense wool felt; some early pianos used leather). It is played using a keyboa ...
,
electric guitar An electric guitar is a guitar that requires external amplification in order to be heard at typical performance volumes, unlike a standard acoustic guitar (however combinations of the two - a semi-acoustic guitar and an electric acoustic gui ...
, bass guitar,
acoustic guitar An acoustic guitar is a musical instrument in the string family. When a string is plucked its vibration is transmitted from the bridge, resonating throughout the top of the guitar. It is also transmitted to the side and back of the instrument, ...
* Jonathan Low – vocal recorder, mixer *
Bryce Dessner Bryce David Dessner (born April 23, 1976) is an American composer and guitarist based in Paris, as well as a member of the rock band the National. Dessner's twin brother Aaron is also a member of the group. Together they write the music, in col ...
orchestrator Orchestration is the study or practice of writing music for an orchestra (or, more loosely, for any musical ensemble, such as a concert band) or of adapting music composed for another medium for an orchestra. Also called "instrumentation", orc ...
* Greg Calbi – masterer * Steve Fallone – masterer * James McAlister – synthesizers, drum machine programmer * Bryan Devendorf – percussion, drum machine programmer * Yuki Numata Resnick –
violin The violin, sometimes known as a ''fiddle'', is a wooden chordophone (string instrument) in the violin family. Most violins have a hollow wooden body. It is the smallest and thus highest-pitched instrument (soprano) in the family in regular ...
* Josh Kaufman – electric guitar * Clarice Jensen –
cello The cello ( ; plural ''celli'' or ''cellos'') or violoncello ( ; ) is a bowed (sometimes plucked and occasionally hit) string instrument of the violin family. Its four strings are usually tuned in perfect fifths: from low to high, C2, G2, ...
* Jason Treuting –
glockenspiel The glockenspiel ( or , : bells and : set) or bells is a percussion instrument consisting of pitched aluminum or steel bars arranged in a Musical keyboard, keyboard layout. This makes the glockenspiel a type of metallophone, similar to the vibra ...
* Alex Soop –
flute The flute is a family of classical music instrument in the woodwind group. Like all woodwinds, flutes are aerophones, meaning they make sound by vibrating a column of air. However, unlike woodwind instruments with reeds, a flute is a reedless ...
* CJ Camerieri –
French horn The French horn (since the 1930s known simply as the horn in professional music circles) is a brass instrument made of tubing wrapped into a coil with a flared bell. The double horn in F/B (technically a variety of German horn) is the horn most ...
* Thomas Bartlett – keyboard, synthesizers * Benjamin Lanz – modular synth


Video

* Taylor Swift – director * Rodrigo Prieto – director of photography * Jil Hardin – producer * Chancler Haynes – editor * Ethan Tobman – production designer * Regina Fernandez – production designer * Joseph Cassell – stylist * Sunshine Madsen – stylist * Joe Osborne – first assistant director * EV Salomon – co-first assistant director * Ingenuity Studios – visual effects * Grant Miller – visual effects * David Lebensfeld – visual effects * Jumanah Shaheen – visual effects * Rebecca Skinner – executive producer * Kathy Palmer – co-producer * Manny Tapia – gaffer * Alexander Griffiths – key grip * Vincent Lucido – storyboarder


Charts


Weekly charts


Year-end charts


Certifications


Release history


See also

* List of ''Billboard'' Adult Top 40 number-one songs of the 2020s * List of ''Billboard'' Digital Song Sales number ones of 2020 * List of ''Billboard'' Hot 100 number-one singles of the 2020s * List of ''Billboard'' Hot 100 number ones of 2020 * List of ''Billboard'' Hot 100 top-ten singles in 2020 * List of Canadian Hot 100 number-one singles of 2020 * List of number-one digital songs of 2020 (Canada) * List of number-one singles of 2020 (Australia) * List of number-one songs of 2020 (Singapore) * List of top 10 singles in 2020 (Australia) * List of top 10 singles in 2020 (Ireland) * List of UK top-ten singles in 2020


Footnotes


References


Footnote


Citations

{{authority control 2020 singles 2020 songs American folk songs Billboard Hot 100 number-one singles Canadian Hot 100 number-one singles Music videos directed by Taylor Swift Number-one singles in Australia Number-one singles in Singapore Republic Records singles Songs about trees Songs written by Aaron Dessner Songs written by Taylor Swift Song recordings produced by Aaron Dessner Taylor Swift songs