Willie's Reserve
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Willie's Reserve is a company started by singer-songwriter
Willie Nelson Willie Hugh Nelson (born April 29, 1933) is an American country musician. The critical success of the album ''Shotgun Willie'' (1973), combined with the critical and commercial success of ''Red Headed Stranger'' (1975) and '' Stardust'' (197 ...
in 2015. Nelson, a longtime supporter of
marijuana legalization The legality of cannabis for medical and recreational use varies by country, in terms of its possession, distribution, and cultivation, and (in regards to medical) how it can be consumed and what medical conditions it can be used for. These ...
announced the launch of chain stores of the brand after marijuana was legalized in different states. The first stores were planned to be opened in the states where cannabis was legalized in 2016, with an expansion planned as other states follow.


Overview

After
marijuana Cannabis, also known as marijuana among other names, is a psychoactive drug from the cannabis plant. Native to Central or South Asia, the cannabis plant has been used as a drug for both recreational and entheogenic purposes and in various tra ...
was legalized in different parts of the United States, longtime activist
Willie Nelson Willie Hugh Nelson (born April 29, 1933) is an American country musician. The critical success of the album ''Shotgun Willie'' (1973), combined with the critical and commercial success of ''Red Headed Stranger'' (1975) and '' Stardust'' (197 ...
announced in 2015 through spokesman Michael Bowman the establishment of his own marijuana brand, Willie's Reserve. Plans to open chain stores in the states where marijuana was legalized were announced, to be expanded state-to-state if marijuana legalization is further expanded. Bowman called the brand "a culmination of (Nelson's) vision, and his whole life". Bowman compared the concept of Willie's Reserve to
Whole Foods Market Whole Foods Market IP, Inc., a subsidiary of Amazon, is an upscale American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A US ...
, with the stores planned to carry their own brand of marijuana, while also featuring products by local growers. During an interview with ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...
'' Nelson explained that the stores would feature a "menu" explaining the effects produced by each type of product sold in the store, while he emphasized that the chain would closely cooperate with other growers. The opening of the chain was announced for 2016 with locations starting in
Alaska Alaska ( ; russian: Аляска, Alyaska; ale, Alax̂sxax̂; ; ems, Alas'kaaq; Yup'ik: ''Alaskaq''; tli, Anáaski) is a state located in the Western United States on the northwest extremity of North America. A semi-exclave of the U.S., ...
,
Colorado Colorado (, other variants) is a state in the Mountain West subregion of the Western United States. It encompasses most of the Southern Rocky Mountains, as well as the northeastern portion of the Colorado Plateau and the western edge of t ...
and
Washington Washington commonly refers to: * Washington (state), United States * Washington, D.C., the capital of the United States ** A metonym for the federal government of the United States ** Washington metropolitan area, the metropolitan area centered on ...
, with an expansion planned as marijuana becomes legal in other states. In August 2019, Willie's Reserve partnered with Nathaniel Rateliff & The Night Sweats to produce a limited line of cannabis cartridges titled "Nightstache Collection".


See also

*
Leafs By Snoop Leafs By Snoop is a cannabis brand owned and promoted by the rapper Snoop Dogg and produced by Canopy Growth Corporation. History Leafs By Snoop was launched in November 2015 in Denver, Colorado, at the home of LivWell owner John Lord, a few mo ...
*
Marley Natural Marley Natural is the official cannabis brand of Bob Marley, developed by his estate in conjunction with the private equity firm Privateer Holdings, which develops cannabis industry brands. The brand is based in Seattle, Washington. Marley Natura ...


References


External links

* {{Willie Nelson category:2015 in cannabis American companies established in 2015 Cannabis companies of the United States Willie Nelson