Wilko Ltd., formerly Wilkinson Cash Stores (1930–1941) and Wilkinson Hardware Stores (1941–2014), is a British
high-street
High Street is a common street name for the primary business street of a city, town, or village, especially in the United Kingdom and Commonwealth. It implies that it is the focal point for business, especially shopping. It is also a metonym fo ...
retail chain which sells homewares and household goods. The company was founded in
Leicester
Leicester ( ) is a city, unitary authority and the county town of Leicestershire in the East Midlands of England. It is the largest settlement in the East Midlands.
The city lies on the River Soar and close to the eastern end of the National ...
by
James Kemsey Wilkinson in 1930, and remains in the ownership of the founding family.
The founder's son,
Tony Wilkinson
Tony James Wilkinson, FBA (14 August 1948 – 25 December 2014) was a British archaeologist and academic, specialising in landscape archaeology and the Ancient Near East. He was Professor of Archaeology at the University of Edinburgh from 2005 ...
, joined the company as a branch manager in 1960 and succeeded his father as chairman in 1972, retiring in June 2005. He was succeeded by his daughter, Lisa Wilkinson, and his niece, Karin Swann. In 2014, Karin Swann sold her family's 50% holding in the business to Lisa Wilkinson.
Product range
The Wilko product range concentrates on household essentials, including homewares, textiles,
DIY
"Do it yourself" ("DIY") is the method of building, modifying, or repairing things by oneself without the direct aid of professionals or certified experts. Academic research has described DIY as behaviors where "individuals use raw and sem ...
, cleaning products, health and beauty lines,
stationery
Stationery refers to commercially manufactured writing materials, including cut paper, envelopes, writing implements, continuous form paper, and other office supplies. Stationery includes materials to be written on by hand (e.g., letter paper ...
, confectionery, pet products and kitchen and bathroom goods. Wilko sells seasonal lines such as gardening products in the summer, as well as Christmas decorations and an expanded toys and games range from September to January.
The first
own-label products sold under the ''Wilko'' brand was paint in 1973, and as of 2020 there are over 14,000 own label ''Wilko'' products that account for over half of the annual sales.
History
The first Wilkinson store was opened by James Kemsey and his fiancee Mary Cooper at 151 Charnwood Street, Leicester, in 1930, and a second store was opened in
Wigston Magna
Wigston, or Wigston Magna, is a town in Leicestershire, England, just south of Leicester on the A5199. It had a population of 32,321 in 2011.
Geography
Wigston is south of the city of Leicester, at the centre of Leicestershire and the East ...
, near Leicester, in 1932. A total of nine branches had been opened by 1939.
The
Beaconsfield
Beaconsfield ( ) is a market town and civil parish within the unitary authority of Buckinghamshire, England, west-northwest of central London and south-southeast of Aylesbury. Three other towns are within : Gerrards Cross, Amersham and High W ...
store can be seen in the background in the film ''
Brief Encounter
''Brief Encounter'' is a 1945 British romantic drama film directed by David Lean from a screenplay by Noël Coward, based on his 1936 one-act play ''Still Life''.
Starring Celia Johnson, Trevor Howard, Stanley Holloway, and Joyce Carey, it ...
'' (1945). By the end of the 1980s, the Wilkinson chain had a total of 78 stores, increasing to over 150 by the time of the founder's death, in 1997.
[
]
Wilkinson opened its first Scottish outlet in
Castle Douglas
Castle Douglas ( gd, Caisteal Dhùghlais) is a town in Dumfries and Galloway, Scotland. It lies in the lieutenancy area of Kirkcudbrightshire, in the eastern part of Galloway, between the towns of Dalbeattie and Gatehouse of Fleet. It is in the ...
in January 2009, in a store formerly occupied by
The Co-operative Group
Co-operative Group Limited, trading as Co-op, is a British consumer cooperative, consumer co-operative with a group of retail businesses including food retail, wholesale, e-pharmacy, insurance and legal services, and funeral care.
The Co-op ...
. Stores were subsequently opened in Scotland that same year in
Motherwell
Motherwell ( sco, Mitherwall, gd, Tobar na Màthar) is a town and former burgh in North Lanarkshire, Scotland, United Kingdom, south east of Glasgow. It has a population of around 32,120. Historically in the parish of Dalziel and part of Lanar ...
in July, in
Irvine in November and in
Clydebank
Clydebank ( gd, Bruach Chluaidh) is a town in West Dunbartonshire, Scotland. Situated on the north bank of the River Clyde, it borders the village of Old Kilpatrick (with Bowling and Milton beyond) to the west, and the Yoker and Drumchapel area ...
in December. In 2010, the stores planned for Scotland to open were
Hamilton Hamilton may refer to:
People
* Hamilton (name), a common British surname and occasional given name, usually of Scottish origin, including a list of persons with the surname
** The Duke of Hamilton, the premier peer of Scotland
** Lord Hamilto ...
,
Kilmarnock,
Greenock
Greenock (; sco, Greenock; gd, Grianaig, ) is a town and administrative centre in the Inverclyde council area in Scotland, United Kingdom and a former burgh within the historic county of Renfrewshire, located in the west central Lowlands o ...
and
Livingston.
Wilkinson has a trend of taking over redundant former stores rather than building new ones, particularly in the
West Midlands; examples have included the former
Kwik Save
Kwik Save is a British convenience store chain. Prior to 2007, it was also a discount supermarket chain that had shops across the United Kingdom. It went into administration in July 2007, but was brought back in April 2012. Its shops were sm ...
store in
Great Bridge (May 2008), the former
Safeway store in
Halesowen
Halesowen ( ) is a market town in the Metropolitan Borough of Dudley, in the county of West Midlands, England.
Historically an exclave of Shropshire and, from 1844, in Worcestershire, the town is around from Birmingham city centre, and f ...
(November 2006) and the former
Marks & Spencer
Marks and Spencer Group plc (commonly abbreviated to M&S and colloquially known as Marks's or Marks & Sparks) is a major British multinational retailer with headquarters in Paddington, London that specialises in selling clothing, beauty, home ...
store in
Dudley
Dudley is a large market town and administrative centre in the county of West Midlands, England, southeast of Wolverhampton and northwest of Birmingham. Historically an exclave of Worcestershire, the town is the administrative centre of the ...
(July 1991). The opening of a store in Dudley was an example of a trend of the retailer to take over large units in town centres left vacant by the relocation of big retail names to out of town locations, as Marks & Spencer had closed its Dudley store in 1990, in favour of a new store at the nearby
Merry Hill Shopping Centre
Merry Hill (formerly Westfield Merry Hill and The Merry Hill Shopping Centre) is a large shopping complex in Brierley Hill near Dudley, England. It was developed between 1985 and 1990, with several subsequent expansion and renovation projec ...
.
The Dudley store was so successful that a £250,000 expansion to the upper level of the building (initially, only the ground floor was used) was completed three years after its opening. By then, Wilkinson was one of Britain's fastest growing retailers.
In 2012, Wilkinson began rebranding its stores as Wilko, after its own brand products marketed under the ''Wilko'' name, and by 2014, most stores had been rebranded.
One side of the Wilkinson family, Karin Swann, sold her 50 percent share of the business to the other side of the family in 2014, leaving Tony Wilkinson, his wife Christine and Lisa Wilkinson the sole owners of the company and Lisa Wilkinson the sole chairman. Swann wanted to pursue other business interests and the decision did not represent a falling-out of the family.
In August 2017, Wilko began negotiations with
GMB over their plan to remove over 4,000 positions. This was contrasted unfavourably with reports that Lisa Wilkinson had just received a £3m dividend.
In March 2018, Wilko began to sell 285 of its own brand products in Dubai through ACE stores, marking the first time that Wilko has sold through another retailer.
In June 2020, Warpaint London, a colour cosmetics company, signed a deal with Wilko to sell those items in UK shops.
In January 2022, Wilko announced the closure of 15 stores with more expensive long leases.
Warehouses and distribution
The company's first warehouse and offices opened in 1938 in existing premises in
Syston
Syston ( ) is a town and civil parish in the district of Charnwood in Leicestershire, England. The population was 11,508 at the 2001 census, rising to 12,804 at the 2011 census.
Overview
There has been a settlement on the site for over 1,000 ...
,
Charnwood. Wilko's first purpose-built warehouse on Brighton Road, Leicester, opened in 1937. In 1970, the head office and warehouse were relocated to
Carlton-in-Lindrick,
Nottinghamshire
Nottinghamshire (; abbreviated Notts.) is a landlocked county in the East Midlands region of England, bordering South Yorkshire to the north-west, Lincolnshire to the east, Leicestershire to the south, and Derbyshire to the west. The tradit ...
, and a 'high-bay' stacking system was installed. Wilko's current main
distribution centre
A distribution center for a set of products is a warehouse or other specialized building, often with refrigeration or air conditioning, which is stocked with products (goods) to be redistributed to retailers, to wholesalers, or directly to co ...
(DC1) opened in 1995 and is located in Manton Wood,
Worksop
Worksop ( ) is a market town in the Bassetlaw District in Nottinghamshire, England. It is located east-south-east of Sheffield, close to Nottinghamshire's borders with South Yorkshire and Derbyshire, on the River Ryton and not far from the nor ...
, Nottinghamshire. At the time of opening, it had the fastest sorting system in the UK. A second distribution centre (DC2) was opened in
Magor Magor may refer to the following:
;Places
* Magor, Monmouthshire, a village in Wales, United Kingdom
* Magor with Undy, a community in Wales, United Kingdom
* Magor Farm, a Romano-British villa near Illogan in Cornwall
* Breton name for Magoar
* ...
, south Wales in 2000.
The company awarded a five-year logistics contract to
Wincanton plc in March 2017, replacing Canute Haulage Group after 29 years. In September 2019, the GMB union announced that its members would strike over a new weekend working proposal at the distribution centres. The strikes planned for four dates in October 2019 were called off after an improved offer was made by Wilko.
Marketing and brand
Advertising is concentrated in the press, such as inserts included with local newspapers. There are also occasional radio and TV campaigns. Advertising emphasises value for money, with in-store promotion encouraging customers to purchase more than one item when they visit the store. In recent years Wilko's social media presence has also shown significant growth with a combined following of 250k followers.
A revamped version of the brand was unveiled in December 2008. Designed by Jupiter Creative,
the brand was showcased in new format stores in
Thornaby
Thornaby-on-Tees, commonly referred to as Thornaby, is a town and civil parish on the River Tees's southern bank. It is in the Borough of Stockton-on-Tees, North Yorkshire, England. The parish had a population of 24,741 at the 2011 census, in ...
,
Northallerton
Northallerton ( ) is a market town and civil parish in the Hambleton District of North Yorkshire, England. It lies in the Vale of Mowbray and at the northern end of the Vale of York. It had a population of 16,832 in the 2011 census, an increase ...
(which replaced a former Woolworths store),
Sheffield
Sheffield is a city in South Yorkshire, England, whose name derives from the River Sheaf which runs through it. The city serves as the administrative centre of the City of Sheffield. It is historically part of the West Riding of Yorkshire and ...
,
Leicester
Leicester ( ) is a city, unitary authority and the county town of Leicestershire in the East Midlands of England. It is the largest settlement in the East Midlands.
The city lies on the River Soar and close to the eastern end of the National ...
,
Newton Aycliffe
Newton Aycliffe is a town in County Durham, England. Founded in 1947 under the New Towns Act of 1946, the town sits about five miles to the north of Darlington and ten miles to the south of Durham. It is the oldest new town in the north of Eng ...
and
Walton-on-Thames
Walton-on-Thames, locally known as Walton, is a market town on the south bank of the Thames in the Elmbridge borough of Surrey, England. Walton forms part of the Greater London built-up area, within the KT postcode and is served by a wide ra ...
as well as the
Castle Douglas
Castle Douglas ( gd, Caisteal Dhùghlais) is a town in Dumfries and Galloway, Scotland. It lies in the lieutenancy area of Kirkcudbrightshire, in the eastern part of Galloway, between the towns of Dalbeattie and Gatehouse of Fleet. It is in the ...
,
Motherwell
Motherwell ( sco, Mitherwall, gd, Tobar na Màthar) is a town and former burgh in North Lanarkshire, Scotland, United Kingdom, south east of Glasgow. It has a population of around 32,120. Historically in the parish of Dalziel and part of Lanar ...
and
Clydebank
Clydebank ( gd, Bruach Chluaidh) is a town in West Dunbartonshire, Scotland. Situated on the north bank of the River Clyde, it borders the village of Old Kilpatrick (with Bowling and Milton beyond) to the west, and the Yoker and Drumchapel area ...
stores in
Scotland
Scotland (, ) is a country that is part of the United Kingdom. Covering the northern third of the island of Great Britain, mainland Scotland has a border with England to the southeast and is otherwise surrounded by the Atlantic Ocean to th ...
.
Financial performance
Turnover for the year ending February 2022 was in excess of £1.2 billion.
References
External links
*{{Official website, http://www.wilko.com/
British companies established in 1930
Retail companies established in 1930
1930 establishments in the United Kingdom
Companies based in Nottinghamshire
Home improvement companies of the United Kingdom
Retail companies of the United Kingdom
Discount shops of the United Kingdom