Rudolf Wild & Co. is a food company headquartered in
Eppelheim
Eppelheim () is a city in northern Baden-Württemberg bordering Heidelberg. It belongs to the district Rhein-Neckar-Kreis.
Geography
Location and neighboring communities
Eppelheim is situated in the valley of the Upper Rhine southwest of the hil ...
, near
Heidelberg
Heidelberg (; Palatine German language, Palatine German: ''Heidlberg'') is a city in the States of Germany, German state of Baden-Württemberg, situated on the river Neckar in south-west Germany. As of the 2016 census, its population was 159,914 ...
,
Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
.
The company produces natural ingredients for food products. WILD has around 2,500 employees in over 70 countries, 1,400 of whom are employed at the main plant in Eppelheim.
The company is based on three core businesses: the production of ingredients for the food and beverage industry, the construction of processing equipment and machinery (WILD INDAG) and the production and sale of its own brand products and end products. One of the latter,
Capri Sun
Capri Sun (, , stylized as CAPRISUN in the United States and Capri-Sun internationally) is a German brand of juice concentrate drinks owned by Capri Sun Group Holding in Germany, which is a privately held company of Hans-Peter Wild. It was in ...
, is sold in over 100 countries.
History
The company was founded as Zick-Zack Werk Rudolf Wild by
Rudolf Wild
Rudolf Wild (February 25, 1904 in Wiesloch, Baden – September 16, 1995 in Eppelheim) was a German entrepreneur, and the founder of WILD, a producer of natural ingredients for food products and beverages.
Biography
After studying chemistry ...
in Heidelberg in 1931. The company was relocated to the neighboring town of Eppelheim 6 years later. In 1956, Wild acquired the Hamburg-based SiSi-Werke, which had been one of the most important producers of essences in Germany before the war and began producing and selling Capri-Sun in 1969. In the 1970s, Wild expanded his business into other countries, primarily Switzerland and the United States. WILD has since developed into a global group under the management of
Hans-Peter Wild
Hans-Peter Wild (born 16 June 1941 in Heidelberg) is a German-born Swiss entrepreneur and lawyer. Wild is the owner and chairman of the fruit juice manufacturer Capri-Sun based in Zug. Until 2014, he was the majority shareholder in the company Wi ...
.
References
Literature
Hans-Peter Wild: Capri-Sonne. Die Faszination einer Weltmarke. (Capri-Sun. The fascination of a global brand), Frankfurter Allgemeine Buch, Frankfurt am Main 2001,
External links
Wild webpageCapri-Sun webpage
{{Authority control
Food and drink companies of Germany